Campaign format
Product Seeding & Reviews
Send products to a curated group of Japanese creators and turn honest first impressions into organic reach and searchable reviews.
Connect with Japan. Inspire the World.
Influencer Marketing Agency in Japan
KOL, Creator & Influencer Marketing for Global Brands
We help global brands connect with the right Japanese influencers, creators and Key Opinion Leaders. From strategy and creator discovery to campaign execution and reporting, CoDigital provides end-to-end influencer marketing support in Japan.
Influencer campaigns across Japan's leading social platforms
A Japan-based partner built for international teams
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Based in Tokyo
A local team working in the same market, timezone and creator community as your campaign.
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English & Japanese delivery
Briefs, negotiation and reporting in English, creator communication in native Japanese.
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End-to-end execution
Strategy, casting, contracting, content approval, publishing and reporting in one place.
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Five major platforms
Instagram, TikTok, YouTube, X and LINE — selected around your objective, not our convenience.
OUR SERVICES
End-to-End Influencer Marketing Solutions in Japan
Everything a global brand needs to run influencer, KOL and creator campaigns in the Japanese market — planned, negotiated and delivered locally.
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Influencer & KOL Discovery
Identify Japanese influencers and creators based on audience demographics, engagement, platform, industry, content style, brand fit and campaign objectives.
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Campaign Planning & Strategy
Develop Japan-specific influencer strategies based on your business goals, target audience and marketing objectives.
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Creator Casting & Coordination
Manage creator outreach, negotiation, briefing, scheduling and day-to-day communication.
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Campaign Management
Coordinate content production, approvals, posting schedules and campaign execution.
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Performance Tracking & Reporting
Measure campaign performance and provide transparent reporting with actionable insights.
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Localization Support
Help global brands adapt campaign messaging and creative direction for Japanese audiences.
WHY CODIGITAL?
Your Trusted Marketing Partner in Japan
Japan is a market with its own platforms, creator etiquette and consumer expectations. We combine local execution with the communication standards international teams expect.
- Deep understanding of the Japanese market and consumer behaviour
- Local knowledge and on-the-ground campaign execution
- Access to creators across multiple industries and platforms
- Business communication in English and Japanese
- Data-driven campaign planning and creator selection
- End-to-end support from first brief to final report
- Transparent reporting with no hidden intermediaries
- Global communication standards and clear documentation
This website is available in 12 languages. Campaign delivery, contracts and reporting are handled in English and Japanese.
Start the conversation
HOW IT WORKS
From First Brief to Final Report
A simple, transparent process designed for teams working with Japan from abroad.
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Tell Us Your Goals
We start by understanding your product, market, target audience, platforms, budget and KPIs.
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Creator Selection
We identify and shortlist Japanese creators that fit your brand, category and objectives.
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Campaign Execution
We handle communication, negotiation, briefing, approvals, publishing and coordination.
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Reporting & Optimization
We measure results and provide clear reporting with actionable insights for the next campaign.
INDUSTRIES
Categories We Work In
Creator selection, messaging and platform mix change completely by category. We plan each campaign around how Japanese audiences actually discover your category.
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Beauty & Cosmetics
Skincare, makeup and haircare campaigns with creators trusted for honest product reviews.
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Fashion
Apparel, accessories and footwear campaigns built around styling, seasonality and fit.
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Food & Beverage
Product launches, tastings and restaurant collaborations for Japanese food culture.
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Travel & Tourism
Destination, hotel and experience campaigns for inbound and outbound Japanese travellers.
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Technology
Consumer electronics, gadgets and hardware campaigns with reviewers and tech creators.
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Apps & Digital Services
Install, sign-up and retention campaigns with creators who can demonstrate your product.
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Gaming
Game launches, streams and community campaigns across YouTube, TikTok and X.
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Consumer Products
Household, lifestyle and wellness products introduced in everyday Japanese contexts.
CASE STUDIES
Campaign Formats We Run in Japan
Client case studies are published here once the brands involved have approved the results for public use. In the meantime, these are the campaign formats we deliver most often.
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Campaign formatUGC & Content Production
Commission Japanese-language creator content that the brand can reuse on paid social, marketplaces and owned channels.
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Campaign formatLaunch & Awareness Campaigns
Coordinate multiple creators around a launch date to build category awareness across Instagram, TikTok and YouTube.
FAQ
Frequently Asked Questions
What international teams usually ask us before starting a campaign in Japan.
Do you work with brands that have no presence in Japan yet?
Yes. Many of our conversations start before a brand has a Japanese entity, distributor or local team. We can act as your marketing partner on the ground and adapt the campaign to the stage your market entry is at.
Which languages do you work in?
We run projects with international teams in English and communicate with creators, agencies and platforms in native Japanese. This website is available in 12 languages; contracts and reporting are provided in English and Japanese.
Which platforms do you cover?
Instagram, TikTok, YouTube, X and LINE. The platform mix is chosen from your objective and category — awareness, product education and conversion behave very differently on each of them in Japan.
How long does a campaign take to launch?
A typical campaign moves from brief to first published content in roughly four to eight weeks, depending on creator availability, contract review, product shipping and content approval cycles.
What budget do we need?
It depends on the platform, the format and the profile of the creators involved. Tell us your objective and budget range and we will tell you honestly what is realistic in the Japanese market before you commit.
Ready to grow your brand in Japan?
Connect with Japanese creators and reach the audiences that matter.
CONTACT
Let's Talk About Your Japan Campaign
Tell us about your brand and objectives. A member of our Tokyo team will get back to you with concrete next steps — no obligation.