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Top 50 Comedy & Entertainment Influencers in Japan to Know in 2026

Fifty Japanese comedy creators: TV comedians' own channels, sketch and manzai, talk shows, women comedians, YouTuber groups, challenge creators and wordless Shorts.

This guide introduces fifty Japanese comedy and entertainment creators in seven groups: TV-famous comedians’ own channels, sketch and manzai acts, talk and variety shows, women comedians, variety YouTuber groups, challenge and experiment creators, and short-form gag channels. For big-eating as a food category, see food influencers in Japan.

TV-Famous Comedians' Own Channels — One Name, Two Generations of Viewers

Ten comedians known from television who run their own YouTube channels, from stunts and game play to family variety and DIY.

江頭2:50(エガちゃんねる) / Egashira 2:50 (EGA-CHANNEL)

All creators
Category
A Comedian's Own Variety Channel Built on Physical Stunts and Guest Talk
Best suited for
Mass-market food, drink and household products that can survive an unfiltered review segment, and game or app launches aimed at a broad adult male audience

Affiliation: Formerly with 大川興業 (Ohkawa Kogyo) · Last post: 27 September 2026 (YouTube feed); a newer video on the Videos tab.

5.42M YouTube subscribers. EGA-CHANNEL is variety built around physical stunts, guest conversations and product reviews, from a comedian known for an extreme, crude comic style, with an audience strong among men across age groups. A second channel, @EGA-CHANNEL2, runs separately.

Most-viewed video · 4.61M views

狩野英孝(EIKO!GO!!) / Eiko Kano

All creators
Category
A Solo Comedian Whose Game Streams Run on the Performer's Reactions
Best suited for
Game and app launches, and food and snack brands that want a reaction-led placement rather than a scripted endorsement

Credentials: Solo comedian (ピン芸人) · Last post: 26 September 2026 (YouTube feed).

3.02M YouTube subscribers. EIKO!GO!! is built mainly on game playthroughs, but the draw is Eiko Kano’s reactions: the naive, easily surprised persona the comedian plays. Kano also appears in a series, がんばれ狩野マンドゥ部長, on the official channel of the food brand bibigo. A sub-channel, @eikochan-chi, runs separately.

Most-viewed video · 4.56M views

かまいたち(かまいたちチャンネル) / Kamaitachi

All creators
Category
A Comedy Duo's Talk, Games and Product-Testing Channel
Best suited for
Food, drink, household goods and consumer electronics that can be tested on camera, and game or app launches

Last post: 27 September 2026.

2.64M YouTube subscribers. On かまいたちチャンネル, the duo’s two members, 山内 (Yamauchi) and 濱家 (Hamaie), talk, play games, run planned challenges and test products on camera.

Most-viewed video · 9.70M views

チョコレートプラネット(チョコレートプラネット チャンネル) / Chocolate Planet

All creators
Category
A Sketch and Impressions Duo With Fashion and Merchandise Content
Best suited for
Fashion, lifestyle and household brands that want a character or sketch built around the product, and snack or drink launches

Last post: 28 September 2026 (YouTube feed).

2.5M YouTube subscribers. The duo’s channel covers impressions, sketches, fashion and planned challenges, and the business runs on tie-ups and merchandise alongside YouTube advertising. A sub-channel, @CPch_sub, runs separately.

Most-viewed video · 39.96M views

カジサック(梶原雄太) / Kajisac (Yuta Kajiwara)

All creators
Category
A Comedian's Family Variety Channel With Guest Comedians
Best suited for
Family food, household goods, home appliances and family-oriented services

Credentials: 梶原雄太 (Kajiwara Yuta) of the comedy duo キングコング (King Kong) · Last post: 28 September 2026.

2.44M YouTube subscribers on Japanese Ninja Kajisac TV. Yuta Kajiwara makes variety videos with family members and fellow comedians: children appear often, and guest-comedian episodes run alongside the family ones. A sub-channel, @kajisacnokobeya, runs separately.

Most-viewed video · 11.38M views

粗品(粗品 Official Channel) / Soshina

All creators
Category
A Comedian's Solo Channel of Blunt Critique, Gambling Talk and Music
Best suited for
Music, entertainment and app brands comfortable with a blunt, adult register; not a fit for family or conservative categories

Last post: 28 September 2026.

2.42M YouTube subscribers. Soshina’s solo channel combines the blunt critique series 1人賛否 (one-man pros and cons) with gambling talk and music, and earns from YouTube advertising.

霜降り明星(しもふりチューブ) / Shimofuri Myojo

All creators
Category
A Comedy Duo's Talk and Planned-Challenge Channel With an Irregular Upload Rhythm
Best suited for
One-off launches for food, drink, games and apps where a single episode is the whole plan, rather than a recurring series

Last post: 31 January 2026 (YouTube feed).

2.13M YouTube subscribers. しもふりチューブ carries the duo’s talk and planned-challenge variety, with tie-ups alongside YouTube advertising; member 粗品 (Soshina) also runs the solo channel above. Uploads are irregular, so confirm the production schedule before fixing a campaign date.

Popular video · 5.16M views

ラランド(ララチューン) / Lalande

All creators
Category
A Comedy Duo's Talk and Planned-Challenge Channel With Self-Deprecating Material
Best suited for
Consumer apps, food and drink, and lifestyle brands aimed at a younger YouTube audience

Last post: 26 September 2026.

1.65M YouTube subscribers. ララチューン features talk and planned challenges by サーヤ (Saaya) and ニシダ (Nishida), including self-deprecating material about Nishida’s own private life. Nishida also runs a personal channel, @nko_nishida, separately. Confirm who the contracting party is before briefing.

ヒロミ(Hiromi factory チャンネル) / Hiromi

All creators
Category
An Entertainer's DIY, Renovation, Car and Camping Channel
Best suited for
DIY tools and materials, home renovation products, automotive accessories, and outdoor and camping gear

Credentials: Formerly of B21スペシャル (B21 Special) · Last post: 27 August 2026.

1.32M YouTube subscribers. Hiromi factory チャンネル is less a comedy channel than a hands-on project channel presented by an entertainer: DIY, renovation, cars and camping, with the products used on camera rather than presented.

Most-viewed video · 6.09M views

令和ロマン / Reiwa Roman

All creators
Category
A Manzai Duo's Official Channel of Comedy Analysis and Planned Challenges
Best suited for
Entertainment, media and app brands interested in comedy-analysis formats

Last post: 28 September 2026.

945K YouTube subscribers. The manzai duo’s official channel mixes analysis of how comedy works with planned challenges. A separate channel, 令和ロマンのご様子 (@goyousu_reiwaroman), runs alongside it.

Sketch and Manzai Channels — Where Brands Borrow the Bit

Eight sketch and manzai acts whose characters, routines and premises can carry a product inside the joke.

レインボー(レインボーコントチャンネル) / Rainbow

All creators
Category
A Character-Sketch Duo Built Around Short, Recurring Personas
Best suited for
Branded sketches and commercials that borrow a recurring character, for consumer brands reaching a younger, female-leaning viewership

Last post: 28 September 2026 (YouTube).

1.88M YouTube subscribers. ジャンボたかお (Jumbo Takao) and 池田直人 (Ikeda Naoto) post short sketches built on recurring characters, including roles played in drag that are popular with a female audience. Ikeda also runs a personal channel, @ikenao0919, separately.

Popular video · 540,000 views

ジェラードン(ジェラードンチャンネル) / Gerrardon

All creators
Category
A Sketch Trio Whose Bit Has Already Been Lifted Into a Commercial
Best suited for
Commercials and web spots that borrow a recognisable bit, and school-setting sketches for brands speaking to teens and people in their twenties

Last post: 25 September 2026 (YouTube feed).

1.76M YouTube subscribers. The trio makes character sketches, many set at school, popular with viewers in their teens and twenties. Indeed Japan announced on 31 August 2026 that Gerrardon’s 型抜きパネル (cut-out panel) bit would be used in TV and web commercials for タウンワーク (Townwork).

Most-viewed video · 15.17M views

陣内智則(陣内智則のネタジン) / Tomonori Jinnai

All creators
Category
A Solo Comedian Performing Against Video, With Material That Travels
Best suited for
Sponsored solo bits built around on-screen video, including campaigns with viewers outside Japan

Credentials: Solo comedian · Last post: 28 September 2026 (YouTube).

1.72M YouTube subscribers. 陣内智則のネタジン publishes solo routines in which Jinnai reacts to and corrects pre-recorded video playing on a screen beside the comedian, a format that relies little on language and is watched outside Japan.

Most-viewed video · 12.43M views

ジャルジャル(ジャルジャルタワー) / JARUJARU

All creators
Category
A Sketch Duo Uploading Premise-Driven Sketches Every Day
Best suited for
Recurring sponsored sketch series and premise-led branded content for mass-market consumer brands

Last post: 28 September 2026 (YouTube).

1.7M YouTube subscribers on ジャルジャルタワー (JARUJARU Tower). The duo uploads a sketch every day under the banner ネタのタネ (seeds of material): short, premise-driven pieces that are comparatively light on language. A second channel, ジャルジャルアイランド (@jarujaruisland8111), runs separately.

Most-viewed video · 16.90M views

中川家(中川家チャンネル) / Nakagawa-ke

All creators
Category
A Brothers' Manzai Duo Mixing Impressions, Railways and Stage Material
Best suited for
Railway, travel and regional tie-ins, and broad-audience brands that want a manzai or impressions segment

Credentials: Manzai duo of two brothers · Last post: 25 September 2026 (YouTube).

1.54M YouTube subscribers. The brothers’ channel combines three strands — manzai, impressions and railways — which gives it a subject beyond comedy itself.

Most-viewed video · 13.00M views

ロバート秋山(クリエイターズ・ファイル) / Ryuji Akiyama (Creators File)

All creators
Category
A Comedian Inhabiting Fictional Industry Figures in Mock-Documentary Form
Best suited for
Branded mock-documentary pieces in which a fictional character presents the product, for brands comfortable with an absurd register

Credentials: Of ロバート (Robert) · Last post: 3 August 2026 (YouTube).

1.07M YouTube subscribers on クリエイターズ・ファイル (Creators File). Ryuji Akiyama fully inhabits invented professionals from a range of industries and presents them as mock-documentary interviewees; corporate collaborations in which a fictional character presents a product are one of the channel’s established formats.

Most-viewed video · 7.26M views

東京03(東京03 Official YouTube Channel) / Tokyo 03

All creators
Category
A Sketch Trio Publishing Everyday-Misunderstanding Sketches and Live Footage
Best suited for
Sponsored sketches set in offices and everyday life, and support around live performances

Last post: 30 August 2026 (YouTube).

864K YouTube subscribers. The trio’s official channel carries sketches about the small misunderstandings of everyday life, and much of what it publishes is footage from the trio’s own live shows.

NON STYLE(NON STYLEチャンネル) / NON STYLE

All creators
Category
A Manzai Duo Running Stage Material, Talk and Planned Segments
Best suited for
Product segments inside talk and challenge-style videos, and manzai-format branded pieces for mass-market brands

Last post: 25 September 2026 (YouTube).

854K YouTube subscribers. The manzai duo’s channel covers manzai, talk and planned segments by 石田 (Ishida) and 井上 (Inoue). Ishida also runs a personal channel, @ishida.akira_yoiiiiin, separately.

Popular video · 6.74M views

Talk, Variety Shows and Commentary — Long Integrations and a Producer's Channel

Four talk and variety channels, from a former comedian’s lecture series to a producer-led web variety show.

中田敦彦(中田敦彦のYouTube大学) / Atsuhiko Nakata

All creators
Category
A Former Comedian Turned Explainer Running Lecture-Style Entertainment
Best suited for
Explainer-format sponsorships for publishers, education services and B2C brands with a story that holds up to a long-form lecture

Credentials: Of the comedy duo オリエンタルラジオ (Oriental Radio) · Affiliation: Independent; runs an online salon and an apparel business · Last post: 26 September 2026 (YouTube).

5.48M YouTube subscribers on 中田敦彦のYouTube大学 (Nakata Atsuhiko’s YouTube University). The former comedian delivers lecture-style entertainment on history, business and similar subjects: a comedian’s performance skills in an explainer format. Nakata also runs the online salon PROGRESS and an apparel business, so check for category overlap before briefing.

Popular video · 1.26M views

佐久間宣行(NOBROCK TV) / Nobuyuki Sakuma (NOBROCK TV)

All creators
Category
A Producer-Led Web Variety Show That Sells Tie-Ins by the Programme
Best suited for
Programme-level tie-ins and product segments inside a web variety show, for brands that want a format built around them rather than a single performer's post

Credentials: Producer, not a performer · Affiliation: Channel run under the producer’s own name · Last post: 26 September 2026 (YouTube).

3.33M YouTube subscribers. Producer Nobuyuki Sakuma makes NOBROCK TV as a web variety programme of hidden-camera and sketch-style segments casting comedians and actresses, and sells tie-ins and events at the level of the programme rather than the performer.

Popular video · 16.09M views

千原ジュニア(千原ジュニアYouTube) / Junior Chihara

All creators
Category
A Comedian's Personal Channel of Talk, Guests and Improvised Wordplay
Best suited for
Guest-conversation segments and 大喜利 (ōgiri, improvised one-liner) formats that can carry a product as the prompt

Credentials: Of 千原兄弟 (Chihara Kyodai) · Last post: 28 September 2026 (YouTube).

752K YouTube subscribers. Junior Chihara’s channel mixes talk, guest appearances and 大喜利 (ōgiri), the improvised game in which comedians answer a prompt with the funniest line they can find.

Most-viewed video · 5.50M views

ニューヨーク(ニューヨーク Official Channel) / New York

All creators
Category
A Comedy Duo's Channel of Sharp Talk, Planned Segments and Contest Backstage Stories
Best suited for
Product segments in talk and planned videos for brands comfortable with an edgier register

Last post: 28 September 2026 (YouTube).

454K YouTube subscribers. 嶋佐 (Shimasa) and 屋敷 (Yashiki) post sharp-tongued talk and planned segments, some with sexual humour, along with behind-the-scenes stories from comedy competitions.

Most-viewed video · 2.80M views

Women Comedians and Lifestyle Crossovers — Comedy Next to Make-up, Sweets and Fashion

Eight women comedians whose channels mix comedy with make-up, sweets, fashion and everyday life.

渡辺直美 / Naomi Watanabe

All creators
Category
A New York-Based Comedian Crossing Into Fashion and Beauty
Best suited for
Fashion, beauty and lifestyle brands seeking a comedic performer with a cross-border profile

Credentials: Self-described comedian; the YouTube channel description reads “渡辺直美という芸人です” (a comedian named Naomi Watanabe) · Last post: 8 August 2026 (YouTube feed).

1.54M YouTube subscribers. Naomi Watanabe, a comedian based in New York who publishes to audiences in Japan and abroad, mixes fashion and beauty with impressions and performance. Watanabe also runs the brand PUNYUS, so fashion brands should check for overlap first.

Most-viewed video · 38.28M views

丸山礼 / Rei Maruyama

All creators
Category
Relatable Short Sketches and Character Impressions With a Female Audience
Best suited for
Beauty, personal care, food and everyday consumer brands built around situational 'you know that feeling' sketch formats

Last post: 22 September 2026 (YouTube feed).

1.25M YouTube subscribers. Rei Maruyama posts short sketches built on aruaru, instantly recognisable everyday situations, and impressions of character types, for a female-leaning audience. The channel earns from advertising and company tie-ups.

Popular video · 10.54M views

紅しょうが(紅しょうがのバンザイちゃんねる) / Benishoga

All creators
Category
An Osaka Women's Manzai Duo Doing Talk, Location Shoots and Challenges
Best suited for
Food, drink and household brands wanting an Osaka-flavoured talk or location format with a women's comedy duo

Last post: 26 September 2026.

367K YouTube subscribers on 紅しょうがのバンザイちゃんねる. The women’s manzai duo from Osaka posts talk, location shoots and challenges in Kansai dialect. A separate channel, @beni_sukizuki, runs alongside it.

Popular video · 2.06M views

3時のヒロイン(3時のヒロイン公式チャンネル) / 3ji no Heroine

All creators
Category
A Women's Comedy Trio Publishing Sketches and Challenge Formats
Best suited for
Beauty, snack, sweets and lifestyle brands wanting a three-person sketch or challenge format aimed at a young female audience

Last post: 25 September 2026.

321K YouTube subscribers on 3時のヒロイン公式チャンネル. The women’s comedy trio posts sketches and challenge formats, earning from advertising and tie-ups.

Popular video · 6.73M views

ぼる塾(ぼる塾チャンネル) / Borujuku

All creators
Category
A Four-Woman Comedy Group Built Around Sweets and Talk
Best suited for
Confectionery, sweets, café and dessert brands, and seasonal product launches in food retail

Last post: 21 September 2026.

293K YouTube subscribers on ぼる塾チャンネル. The four-woman comedy group builds its channel around sweets and talk, and sweets-related tie-ups are part of its business. Member 田辺 (Tanabe) runs a personal channel, @boru-tana, separately.

Most-viewed video · 2.51M views

エルフ(エルフのギャルJAPAN) / Elf

All creators
Category
A Gyaru Comedy Duo Talking Make-up, Style and Gal Culture
Best suited for
Cosmetics, colour make-up, nail and hair products, and fashion brands addressing Japan's gyaru style audience

Affiliation: The channel description refers to 吉本お笑い街道 (Yoshimoto Owarai Kaido) · Last post: 28 September 2026 (YouTube feed).

178K YouTube subscribers on エルフのギャルJAPAN. 荒川 (Arakawa) and はる (Haru) present as gyaru comedians, talking make-up, style and gal culture, and cosmetics tie-ups are part of the channel’s business. Arakawa also runs a personal channel.

Most-viewed video · 1.45M views

ゆりやんレトリィバァ / Yuriyan Retriever

All creators
Category
A Solo Comedian Working in the United States in English, Dance and Daily Life
Best suited for
Brands wanting a recognisable name for a one-off or cross-border campaign, where the reach sits outside YouTube

Last post: 27 March 2026 (YouTube).

135K YouTube subscribers. Yuriyan Retriever is a solo comedian pursuing work in the United States, posting English-language material, dance and daily life. The comedian’s work also includes film directing, and much of it happens away from social media, so the channel posts only occasionally.

Popular video · 1.76M views

やす子 / Yasuko

All creators
Category
A Solo Comedian With a Cheerful Everyday Presence on X
Best suited for
Mass-market consumer brands wanting frequent, broad-audience posts on X, with YouTube as a secondary outlet

Affiliation: Sony Music Artists (ソニー・ミュージックアーティスツ) · Last post: 28 September 2026 (X); 22 September 2026 (YouTube feed).

827,028 X followers and 157K YouTube subscribers. X is the main platform for Yasuko’s upbeat persona and catchphrase, which appeal across age groups, and the business covers tie-ups, commercials and YouTube advertising.

Popular video · 1.24M views

Variety and Prank YouTuber Groups — Daily Uploads for Gen Z and Children

Nine variety YouTubers, six groups and three solo creators, posting challenges, pranks and contests for teenagers and children.

フィッシャーズ / Fischer's

All creators
Category
A Seven-Man Group of Former Classmates Making Active, Outdoor Challenge Videos
Best suited for
Family-friendly snacks, drinks, toys, games and apps, and leisure facilities reaching children and teenagers

Last post: 27 September 2026.

9.18M YouTube subscribers. Seven men who were junior-high classmates make physical challenges such as obstacle courses and games of tag, watched widely by primary and junior-high-school children. Similarly named channels exist; this is the group’s main channel.

Most-viewed video · 3.62M views

東海オンエア / Tokai OnAir

All creators
Category
A Six-Man Group from Okazaki Uploading Stunts, Forfeits and Experiments
Best suited for
Snacks, drinks, games, apps and consumer electronics aimed at teenagers and young adults, in challenge or experiment formats

Last post: 27 September 2026.

7.26M YouTube subscribers. Six men based in Okazaki, Aichi Prefecture, post physical stunts, forfeit games and experiments almost every day. Officially sanctioned clip channels run separately.

Most-viewed video · 39.44M views

セイキン / Seikin

All creators
Category
A Solo Creator Making Product Reviews, Challenges and Family-Friendly Videos
Best suited for
Consumer goods, toys, food and household products suited to a product-introduction format for families

Last post: 21 September 2026.

5.09M YouTube subscribers. Seikin, the elder brother of HIKAKIN, makes product introductions, challenge formats and family-oriented videos; the two are separate creators, and this is Seikin’s own channel.

Most-viewed video · 84.45M views

ヒカル / Hikaru

All creators
Category
High-Budget Challenges, Pranks and Interviews from a Creator Who Also Runs Businesses
Best suited for
Consumer brands comfortable with high-visibility, attention-driven formats

Last post: 28 September 2026.

4.99M YouTube subscribers. Hikaru makes high-budget challenges, pranks and interviews designed to get people talking, and also runs businesses including apparel, so check for category overlap before briefing.

Most-viewed video · 1.62M views

スカイピース / Sky Peace

All creators
Category
A Two-Man Group Running Challenge Videos Alongside a Music Career
Best suited for
Snacks, drinks, fashion, apps and music-adjacent products aimed at teenagers

Last post: 28 September 2026.

4.32M YouTube subscribers. テオくん (Teo-kun) and じんじん (Jin-jin) make challenge and variety videos alongside a music career. A sub-channel, @Skypeace2, runs separately.

Most-viewed video · 1.27M views

コムドット / Comdot

All creators
Category
Five Childhood Friends Making Pranks, Head-to-Heads and Everyday Formats
Best suited for
Fashion, grooming, snacks, drinks and apps targeting viewers in their teens and twenties

Last post: 28 September 2026.

4.3M YouTube subscribers. Five men who grew up together post pranks, head-to-head contests and everyday formats, with a strong following among viewers in their teens and twenties.

Most-viewed video · 3.18M views

水溜りボンド / Mizutamari Bond

All creators
Category
A Two-Man Group Uploading Daily Pranks, Experiments and Urban-Legend Investigations
Best suited for
Games, apps, gadgets, snacks and drinks suited to experiment or on-location investigation formats

Last post: 26 September 2026.

4.02M YouTube subscribers. カンタ (Kanta) and トミー (Tommy) post daily: pranks, experiments and on-the-ground investigations of urban legends. A member’s personal channel (@TomiVideo) and a sub-channel (@MizutamaribondNoNichijo) run separately.

桐崎栄二 / Eiji Kirizaki

All creators
Category
A Solo Creator Making Pranks and Shorts Featuring the Creator's Family
Best suited for
Snacks, toys, games and household products aimed at younger viewers, in light family-sketch formats

Last post: 28 September 2026.

3.92M YouTube subscribers. Eiji Kirizaki makes pranks, challenges and Shorts featuring the creator’s family, including a younger sister who runs a channel of her own, for a young audience.

平成フラミンゴ / Heisei Flamingo

All creators
Category
A Two-Woman Group Doing Hands-On Challenges and Everyday Banter
Best suited for
Beauty, fashion, snacks, drinks and lifestyle brands aimed at young women, in challenge or day-out formats

Last post: 26 September 2026.

3.73M YouTube subscribers. NICO and RIHO make hands-on challenges and everyday banter for a strongly female audience. A sub-channel (@heiseiuramingo) and an officially sanctioned clip channel run separately.

Most-viewed video · 21.03M views

Challenges, Experiments and Big-Eating — Products Tested on Camera

Six creators who test, build, eat and review on camera, from giant experiments to big-eating and gadget reviews.

はじめしゃちょー / Hajime Shacho

All creators
Category
A Shizuoka-Born Solo YouTuber Built on Tests, Experiments and Large-Scale Projects
Best suited for
Consumer products that can be shown working inside a test or experiment format, for a mass YouTube audience

Last post: 28 September 2026 (YouTube).

16.3M YouTube subscribers on the main channel. The Shizuoka-born solo creator makes tests, experiments and large-scale projects, earning from YouTube advertising and brand tie-ups. A second channel, @hajimesyacho2, runs separately.

すしらーめん《りく》 / SUSHI RAMEN Riku

All creators
Category
Giant Builds, Chemistry Experiments and Wordless Try-It Videos
Best suited for
Materials, household and toy brands whose product can be demonstrated visually without narration, including for viewers outside Japan

Last post: 23 August 2026 (YouTube feed); a newer video on the Videos tab.

10.1M YouTube subscribers on the main channel. Riku makes giant handmade builds, chemistry experiments and “I tried doing …” videos that need no dialogue, which makes them watchable outside Japan. A second channel and an English-language channel run separately.

Most-viewed video · 3.43M views

デカキン / Dekakin

All creators
Category
Big-Eating, Food Reviews and Shorts from a Solo YouTuber
Best suited for
Food, snack and restaurant brands that want a product eaten and reviewed on camera

Last post: 27 September 2026 (YouTube feed).

3.61M YouTube subscribers. Dekakin posts big-eating, food reviews and Shorts. Dekakin is a different person from HIKAKIN, so keep the two apart in a media plan or contract.

Most-viewed video · 18.44M views

おるたなChannel / Alterna Channel

All creators
Category
Tests, Experiments and Challenges Framed as Relaxed, Peaceful Viewing
Best suited for
Household, food and everyday-goods brands that want a product tested in a low-tension, family-friendly tone

Last post: 27 September 2026 (YouTube).

2.73M YouTube subscribers. The channel describes its tone as fun, relaxed and peaceful, and posts tests, experiments and challenges in that register.

Most-viewed video · 14.69M views

ジョーブログ / Joe Vlog

All creators
Category
A Self-Styled Crazy Challenger Taking On Gruelling Challenges and Journeys in Japan and Abroad
Best suited for
Travel, outdoor and endurance-related products where the product's role in a physical challenge is the story

Last post: 24 September 2026 (YouTube).

2.47M YouTube subscribers. Under the banner “CRAZY CHALLENGER”, Joe Vlog takes on physically demanding challenges and journeys in Japan and overseas, and the channel description promotes a fan club alongside YouTube advertising and brand tie-ups.

Most-viewed video · 1.53M views

マスオ / MasuoTV

All creators
Category
Buying, Testing and Reviewing Expensive and Much-Talked-About Products as Entertainment
Best suited for
Consumer electronics, gadgets and premium goods that benefit from a hands-on test in an entertainment format

Last post: 28 September 2026 (YouTube).

1.3M YouTube subscribers. Masuo buys expensive items, tests them and reviews much-talked-about products, staged as entertainment rather than as straight reviews. A separate gaming channel, @MasuoGames, runs alongside it.

Most-viewed video · 7.06M views

Short-Form Gags and Skits — Wordless Jokes for a Global Shorts Audience

Five creators of mostly wordless gags and skits, four of whom have the largest YouTube followings in this guide.

Junya / じゅんや

All creators
Category
Wordless One-Gag Short Comedy Built from Everyday Objects
Best suited for
Everyday consumer products that can become the prop in a visual gag, for campaigns that accept an international audience

Last post: 24 September 2026 (YouTube).

38.9M YouTube subscribers. Junya makes one-gag short comedy with no spoken lines, built from everyday objects around the house, and runs a TikTok account under the same handle.

Most-viewed video · 160M views

Sagawa / さがわ

All creators
Category
Wordless One-Gag Short Comedy for a Global Shorts Audience
Best suited for
Visual product gags in Shorts for brands whose campaign can run across several markets at once

Last post: 28 September 2026 (YouTube).

38.6M YouTube subscribers. Sagawa makes non-verbal, one-gag short comedy; the YouTube channel description names the TikTok account @sagawa1gou as the creator’s.

Most-viewed video · 55.75M views

Saito / サイト

All creators
Category
Fast-Paced Non-Verbal Comedy and Trick-Shot Shorts
Best suited for
Sports, snack and gadget brands that want a product inside a trick shot or a quick visual gag

Last post: 28 September 2026 (YouTube).

37.2M YouTube subscribers. Saito makes fast-paced non-verbal comedy and trick shots in short videos, with fans in Japan and abroad; the channel description names the TikTok account @saito09 as the same creator’s.

Most-viewed video · 33.94M views

HAYATAKU / はやたく

All creators
Category
Wordless Short Sketches of Cardboard Heroes and Everyday Situations
Best suited for
Packaged goods, toys and household brands whose product or packaging can become part of a handmade short sketch

Last post: 27 September 2026 (YouTube feed).

23.2M YouTube subscribers. HAYATAKU makes non-verbal short sketches: hero stories built from cardboard and similar materials, and gags drawn from everyday life. A TikTok account, @wd7754, runs alongside the channel.

Most-viewed video · 53.30M views

おおしま兄妹 / Oshima Siblings

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Category
A Brother-and-Sister Duo Trading Lines in Short Sketches and Music Gags
Best suited for
Family-friendly food, drink and household brands that suit a light sibling double act in short form

Last post: 24 September 2026 (YouTube feed).

2.66M YouTube subscribers. Older brother Shun and younger sister Sakura trade lines in short sketches and music-based gags. Their TikTok account, @oshima_, runs under the brother’s name.

Popular video · 1.17M views

Frequently Asked Questions

Who are the biggest comedy and entertainment influencers in Japan?

The largest YouTube channels in this guide are short-form gag creators: Junya (rank 46) at 38.9M subscribers, Sagawa (rank 47) at 38.6M and Saito (rank 48) at 37.2M. Among comedians known from television, Atsuhiko Nakata's YouTube University (rank 19) has 5.48M subscribers and Egashira 2:50's EGA-CHANNEL (rank 1) has 5.42M.

How do you book a Japanese comedian for a sponsored video?

Many Japanese comedians work through a talent agency, so the comedian on camera and the party that signs a sponsorship are often different. Independent comedians usually contract through their own company.

Which platforms do Japanese comedy creators use?

YouTube, above all. Forty-nine of the fifty creators in this guide are featured for their YouTube channels, from 38.9M subscribers down to 135K, and 39 of them have one million or more. Yasuko (rank 30) is featured for X, with 827,028 followers, and has a YouTube channel alongside.

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