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Top 50 DIY & Crafts Influencers in Japan to Know in 2026

Fifty Japanese DIY and craft creators: home renovators, woodworkers and tool reviewers, garage builders, 100-yen DIY hackers, makers, knitters, sewing and embroidery creators, and resin, clay and paper crafters.

This guide profiles fifty Japanese DIY and craft creators in eight groups: home renovators, woodworkers and tool reviewers, garage and camper builders, 100-yen DIY hackers, makers, knitters, sewers and embroiderers, and resin, clay, felt and paper crafters. For interiors, see home and interior influencers in Japan.

Home Renovation, Rental and Kominka DIY

Seven creators renovating rentals, new-build houses, vacant homes and old wooden kominka themselves, five on YouTube and two on Instagram.

DIY MAGAZINE(せっちゃん) / DIY MAGAZINE

All creators
Category
A self-renovation creator turning inherited and vacant houses into homes
Best suited for
Paint, adhesive, flooring and tool brands wanting products shown in a full house renovation

Affiliation: Independent (runs the DIY MAGAZINE site) · Last post: within the past month (YouTube).

Documents the self-renovation of a house about 40 years old, on YouTube and the DIY MAGAZINE site, and has renovated vacant and inherited properties since late 2018, according to its X profile. The channel has 552K YouTube subscribers. DIY MAGAZINE also runs a blog with product write-ups and an official online shop.

Most-viewed video · 14.46M views

ポレポレDIY / Polepole DIY

All creators
Category
A couple-run channel reviving abandoned houses and old farmhouses
Best suited for
Home-centre, tool and building-material brands seeking kominka and vacant-house rebuild content

Affiliation: 合同会社リンネ (Rinne LLC) · Last post: within the past day (YouTube).

Revives empty houses, old farmhouses and ruins through amateur DIY, with 471K YouTube subscribers plus Instagram and TikTok audiences. The properties are later used as lodging or shops, and the official site lists past tie-ups with companies.

Most-viewed video · 720,000 views

寿チャンネルDIY / Kotobuki Channel DIY

All creators
Category
A former-carpenter channel on rental-friendly DIY and small makes
Best suited for
Adhesive, wallpaper, storage and hand-tool brands targeting renters who want restorable DIY

Affiliation: Independent · Last post: 8 October 2026 (YouTube).

Explains DIY, renovation and small-item projects that can be done in a rented home, drawing on carpentry experience in Japan that the creator describes in the channel profile. The channel has 257K YouTube subscribers. A sister channel, Kotobuki Channel DIY in Okinawa, covers the Okinawa projects.

Most-viewed video · 230,000 views

そらゆめ さとがえり【古民家DIY】 / Sorayume Satogaeri

All creators
Category
A creator rebuilding a countryside farmhouse after leaving a job at 22
Best suited for
Woodstove, furniture, tool and timber brands wanting weekly kominka rebuild episodes

Affiliation: Independent · Last post: 4 October 2026 (YouTube).

Left a company job at 22, bought a house in the countryside and restores the old farmhouse through DIY, publishing a new episode every Sunday. The channel has 137K YouTube subscribers, and the profile cites a technical high school background. Links to an Amazon influencer store, woodstoves and furniture appear in the description.

Most-viewed video · 5.32M views

古民家きみ子 / Kominka Kimiko

All creators
Category
A creator restoring a derelict mountain farmhouse through DIY
Best suited for
Tool, paint and timber brands wanting raw, long-form farmhouse restoration content

Affiliation: Independent · Last post: within the past week (YouTube).

Moved to a remote mountain area on impulse, bought a ruined old farmhouse and rebuilds it through DIY. The channel has 103K YouTube subscribers and follows the restoration day by day. An Amazon wish list is linked in the description.

Most-viewed video · 3.19M views

ayumi(建売×DIY×海外インテリア) / Ayumi

All creators
Category
An Instagram creator giving a ready-built house an overseas-style DIY interior
Best suited for
Wallpaper, paint, lighting and home-storage brands showing DIY makeovers of new-build homes

Affiliation: Independent · Last post: 4 October 2026 (Instagram).

Shares how a ready-built house is made over in an overseas-inspired style through DIY, covering the tips, costs and items used. The account, under the display name “ayumi (ready-built home × DIY × overseas interiors)”, has 356K Instagram followers.

すみ(@su_mi_home) / Sumi

All creators
Category
An Instagram creator mixing DIY projects with handy home ideas
Best suited for
Home-centre, storage, adhesive and 100-yen-shop-style product brands wanting everyday DIY content

Affiliation: Independent · Last post: 8 October 2026 (Instagram).

Posts under the display name “Sumi: a home tidied up with DIY and handy ideas”, combining DIY projects with practical living tips. The account has 75K Instagram followers.

Woodworking and Power-Tool Reviews

Six woodworkers and tool reviewers on YouTube, from furniture and deck builds to side-by-side tests of power tools.

自作工房 / jisaku-kobo

All creators
Category
A woodworking and leathercraft channel with bilingual Japanese-English videos
Best suited for
Power-tool, blade, finishing and leather-supply brands wanting home woodworking and craft builds

Affiliation: Independent · Last post: within the past week (YouTube).

Shares home woodworking, leathercraft and DIY with English captions alongside Japanese. The channel has 1.85M YouTube subscribers, and the channel history notes it passed one million in September 2021. Instagram and X are linked from the description.

Most-viewed video · 1.41M views

DIY motto channel

All creators
Category
A beginner-friendly woodworking channel with over 20 years of DIY
Best suited for
Hand-tool, timber, screw and finishing brands targeting beginners making furniture without costly tools

Affiliation: Independent (runs the DIY site Tsukuro Motto) · Last post: within the past month (YouTube).

Teaches woodworking for beginners, from 100-yen-shop DIY to furniture, without expensive carpentry tools. The channel has 104K YouTube subscribers. The profile states over 20 years of DIY, including five wood decks, two dining tables and a DIY workshop, all self-reported.

Most-viewed video · 820,000 views

DIYピール(DIYの電動工具はこれ!) / DIY Peel

All creators
Category
A power-tool review channel by a woodworker of 15 years
Best suited for
Power-tool and accessory brands seeking hands-on reviews and comparison videos

Affiliation: Independent (runs the blog DIYの電動工具はこれ!) · Last post: within the past month (YouTube).

Reviews power tools the creator has used, with 69.9K YouTube subscribers, and runs a companion blog on power tools. The profile says woodworking began about 15 years ago and lists participation in Amazon Associates and Rakuten affiliate programmes.

Most-viewed video · 530,000 views

太郎工房 / Taro's Workshop

All creators
Category
An amateur woodworking and garden DIY channel for a family home
Best suited for
Hand-tool, timber and garden-supply brands wanting relatable weekend woodworking projects

Affiliation: Independent · Last post: within the past week (YouTube).

Describes itself as amateur DIY, covering weekend carpentry, DIY and gardening with the aim of building a home and garden where children can play. The channel has 61.3K YouTube subscribers.

Most-viewed video · 3.08M views

DIY母ちゃん(よーるく) / DIY Kaa-chan

All creators
Category
A home-maker channel making furniture and small items with power tools
Best suited for
Power-tool, timber and non-toxic finish brands speaking to households starting DIY

Affiliation: Independent · Last post: 4 October 2026 (X).

Goes by Yoruku, took up DIY prompted by sick house syndrome, and makes furniture and small items with power tools. The channel has 58.7K YouTube subscribers, and the description lists participation in Amazon Associates.

Popular video · 2.03M views

むらたかず(むらたかず工具店) / Murata Kazu

All creators
Category
A working renovation carpenter reviewing tools, with English-language videos
Best suited for
Hand-tool, power-tool and building-material brands seeking carpenter-led reviews at home and overseas

Affiliation: Sub-channel of the Murata Kazu RE Home Channel · Last post: within the past month (YouTube).

A working renovation carpenter based in Mie, according to the Instagram name, who reviews tools and renovates traditional Japanese wooden houses. The tool channel has 37.3K YouTube subscribers, and a second channel re-edits Japanese videos with English narration and subtitles. The description lists participation in Amazon Associates.

Most-viewed video · 1.31M views

Garage, Camper and Celebrity Builds

Four build channels, two run by comedians, covering garage hideouts, camper-van conversions and workshop projects.

佐田(バッドボーイズ) / SATAbuilder's

All creators
Category
A comedian-run DIY channel building hideouts, floors and shelves
Best suited for
Power-tool, paint, storage and garage-accessory brands seeking mass reach with a general audience around workshop and hideout projects

Affiliation: Independent · Last post: within the past week (YouTube).

SATAbuilder’s is the DIY channel run by Sata of the comedy duo Bad Boys (バッドボーイズ). It follows hideout building, floor painting and shelf making, and reaches 994K YouTube subscribers, with a further 221K on Instagram and 113.1K on X.

森田哲矢(さらば青春の光) / さらば森田の五反田ガレージ

All creators
Category
A comedian's weekly garage DIY channel with a self-mocking tone
Best suited for
Tool, garage-gear and lifestyle brands wanting a humorous, entertainment-led integration for a broad audience

Affiliation: Independent · Last post: within the past week (YouTube).

Morita Tetsuya of the comedy duo Saraba Seishun no Hikari (さらば青春の光) runs this garage channel, known as a “DIY comedian who does not really do DIY”. It reaches 469K YouTube subscribers, and the channel description states a weekly Sunday upload schedule.

Most-viewed video · 3.60M views

yudai kawase

All creators
Category
A solo builder documenting a DIY workshop, camper conversion and old house
Best suited for
Camper, outdoor, power-tool and building-material brands targeting viewers drawn to self-build and rural-living projects

Affiliation: Independent · Last post: about two weeks ago (YouTube).

yudai kawase builds a personal “base” alone through DIY, moving from a home workshop to a self-built camper van and then a purchased old Japanese house. The channel has 191K YouTube subscribers, and a companion site, yudaikawase.com, publishes write-ups on the camper conversion.

Most-viewed video · 2.72M views

たか(ガレージ秘密基地づくり) / Taka

All creators
Category
A creator fitting out a private hideout inside a storage garage
Best suited for
Storage, shelving, gadget and small-tool brands reaching hobbyists interested in compact garage and room customisation

Affiliation: Independent · Last post: 7 October 2026 (Instagram).

Taka creates a personal hideout inside an Inaba-brand storage garage, sharing DIY projects and gadgets. The audience stands at 35.7K YouTube subscribers and 36K Instagram followers, and the channel description links to a Rakuten ROOM page and affiliate links.

Most-viewed video · 310,000 views

100-Yen and Budget DIY Hacks

Five creators who turn 100-yen shop and low-cost materials into home goods, packaging remakes, figures and children’s crafts.

えりかほーむ

All creators
Category
A creator making 100-yen shop DIY and home-cafe projects
Best suited for
Craft-material, adhesive, paint and 100-yen shop-style retail brands targeting budget-minded home decorators

Affiliation: Independent · Last post: 3 October 2026 (YouTube).

えりかほーむ shares low-cost DIY and remake projects using 100-yen shop items, including home-cafe styling. The channel has 256K YouTube subscribers.

野呂祐人(即興工作)

All creators
Category
A craft channel making dice-prompted projects for nurseries and primary schools
Best suited for
Craft-supply, adhesive and children's-stationery brands addressing parents and childcare staff with easy making ideas

Affiliation: Independent · Last post: 8 October 2026 (Instagram).

The channel is managed by Noro Yuto and builds a craft from a topic chosen by a dice roll, aiming for new projects usable in nurseries and primary schools. It has 194K YouTube subscribers and 184K Instagram followers.

Most-viewed video · 64,000 views

ゆう / Yuu (パッケージリメイク)

All creators
Category
A creator remaking cute boxes and packaging with 100-yen shop materials
Best suited for
Craft-material, printable-design and storage-box brands reaching viewers who enjoy decorative paper crafts

Affiliation: Independent · Last post: 8 October 2026 (YouTube).

Yuu turns empty boxes and packaging into decorative items using 100-yen shop materials, and also distributes printable materials. The channel has 113K YouTube subscribers. By its own description, it sells print materials on stores.jp and also uses Rakuten ROOM and the Amazon Associates programme.

Most-viewed video · 60,000 views

100均の匠 tete / Tete's DIY

All creators
Category
A creator sculpting figures and miniatures from 100-yen shop materials
Best suited for
Resin-clay, craft-supply and miniature-hobby brands reaching handmade fans, including some English-speaking viewers

Affiliation: Independent · Last post: 13 September 2026 (Instagram).

Tete publishes tutorials for figures and miniatures made only from 100-yen shop materials such as resin clay, and uses English video titles to reach viewers abroad. The channel has 77K YouTube subscribers, plus 60.1K on TikTok and 40K on Instagram.

Most-viewed video · 3.73M views

airi(100均DIYと便利グッズ)

All creators
Category
An Instagram-led creator sharing low-cost DIY and handy household goods
Best suited for
Home-organisation, adhesive, tape and storage brands targeting everyday decorators who follow budget DIY ideas

Affiliation: Independent · Last post: 8 October 2026 (YouTube).

airi shares low-cost DIY projects and handy household goods built around 100-yen shop items. Instagram is the larger platform at 168K followers, alongside 40.1K YouTube subscribers.

Most-viewed video · 1,807 views

Makers: 3D Printing, Electronics and Metal Craft

Six makers working in cardboard, electronics, woodworking, PC repair, metal craft and 3D printing, with long-form build and review videos.

段クリエイター / DanCreator

All creators
Category
A cardboard-making channel with a bilingual presentation
Best suited for
Packaging, adhesive, cutting-tool and toy brands seeking large family-friendly reach through creative making content

Affiliation: Independent · Last post: about two weeks ago (YouTube).

DanCreator makes things out of cardboard, with English alongside the Japanese on the channel. It has 1.91M YouTube subscribers, 225.3K on TikTok and 66K on Instagram. The X profile mentions an exhibition called “Dan Creator’s Hirameki Dan Lab” at Yumeminato Tower.

イチケン / ICHIKEN Engineering

All creators
Category
An electronics-making and engineering explainer channel with a corporate PR track record
Best suited for
Electronic-component, semiconductor, measuring-instrument and maker-hardware brands needing technically credible explainers for engineers and students

Affiliation: Independent (ichiken-engineering.com) · Last post: 8 October 2026 (X).

ICHIKEN covers electronics building, appliance explanations and electrical and electronic engineering. The channel has 520K YouTube subscribers. Its description lists past clients including Nippon Chemi-Con, Sumitomo Heavy Industries, OMRON, Texas Instruments and NVIDIA.

Most-viewed video · 270,000 views

くらひと(KURAHITO Craft ch)

All creators
Category
A woodworking and making channel that describes its host as an amateur
Best suited for
Hand-tool, woodworking-supply, adhesive and maker-gear brands reaching beginners drawn to approachable craft projects

Affiliation: Independent · Last post: about two months ago (YouTube).

くらひと enjoys woodworking and making alongside the character “Yaruki-chan”, and the channel carries an English self-introduction. It has 491K YouTube subscribers and 26K TikTok followers. The description calls the host an amateur and says the channel takes part in the Amazon Associates programme.

Most-viewed video · 17.66M views

熊五郎お兄さん(Kumagoro brother's DIY)

All creators
Category
A custom-PC building and junk-repair channel
Best suited for
PC-component, soldering, hand-tool and repair-supply brands reaching tinkerers who enjoy modification projects

Affiliation: Independent · Last post: 7 October 2026 (YouTube).

Kumagoro Oniisan builds custom PCs and repairs and modifies junk hardware. It has 443K YouTube subscribers and 34.7K followers on X.

Most-viewed video · 710,000 views

かずし / Kazushi making

All creators
Category
A metalwork-trained maker producing game and anime-related sculpted pieces
Best suited for
Craft-tool, resin, paint and collectible-making brands reaching fans of detailed prop and figure work

Affiliation: Independent (HoYoCREATORS) · Last post: 8 October 2026 (X).

Kazushi began in metal engraving and now makes game and anime-related pieces, with 125K YouTube subscribers and 38K on Instagram. The description states an undergraduate degree in metal engraving (chōkin) from the craft department of Tokyo University of the Arts. It also lists a craft shop, KADOWAKI, taking custom orders, and YouTube memberships.

Most-viewed video · 160,000 views

ウノケン / Age of 3DP

All creators
Category
A home 3D-printer review channel run by an individual operator
Best suited for
3D-printer, filament, resin and maker-accessory brands seeking comparison-minded buyers researching desktop machines

Affiliation: Independent (unolaboratory.com) · Last post: 7 October 2026 (YouTube).

Age of 3DP is a specialist home 3D-printer media outlet operated by Unoken, who reports experience with more than 50 models in the channel description. It has 38.5K YouTube subscribers, and the operator’s website offers diagnostic and comparison tools.

Most-viewed video · 1.06M views

Knitting and Crochet

Seven knitting and crochet channels on YouTube, teaching projects stitch by stitch to viewers who follow along at home.

モコタロウ / Mocotarou

All creators
Category
A knitting and crochet creator running a channel since 2018
Best suited for
Yarn, needle and hook makers, and knitting-kit publishers wanting step-by-step tutorial content

Affiliation: Independent · Last post: within the past day (YouTube).

Mocotarou has run a knitting channel since 2018 and reaches 318K YouTube subscribers, with a further audience on Instagram and TikTok. The channel description states participation in the Amazon Associates programme.

Most-viewed video · 97,000 views

TSUMUGI(つむぎ) / TSUMUGI

All creators
Category
A crochet creator in Asahikawa, Hokkaido, sharing tutorials and travel vlogs
Best suited for
Crochet hook and yarn brands, and craft-supply makers seeking approachable how-to content

Affiliation: Independent · Last post: within the past day (YouTube).

TSUMUGI describes the channel as a crochet shop based in Asahikawa, Hokkaido, posting crochet tutorials alongside travel vlogs. It has 279K YouTube subscribers and is active on four platforms. The channel description says it is a personal hobby with no teaching qualification.

Most-viewed video · 250,000 views

くれあ / Claire Craft

All creators
Category
A crochet and handmade how-to creator on YouTube
Best suited for
Yarn and craft-material brands wanting beginner-friendly handmade project videos

Affiliation: Independent · Last post: within the past week (YouTube).

Claire Craft publishes how-to videos for handmade projects, centred on crochet, and has 183K YouTube subscribers. The Instagram account has 15K followers.

Most-viewed video · 1.20M views

はなやちゃん / Hanayachan

All creators
Category
A crochet creator known for flower-motif yarn pieces
Best suited for
Yarn makers and kit publishers targeting floral and gift-style crochet projects

Affiliation: Independent · Last post: about two months ago (YouTube).

Hanayachan posts knitting tutorials built around flower motifs and has 153K YouTube subscribers, plus a TikTok following above 53K. The channel description lists publishing a book, original yarn and a bouquet kit as goals.

Most-viewed video · 1.38M views

いちごクロッシェ / Ichigo Crochet

All creators
Category
A crochet creator focused on small goods and amigurumi
Best suited for
Yarn, hook and stuffing suppliers, and amigurumi-kit brands seeking project-based tutorials

Affiliation: Independent · Last post: within the past week (YouTube).

Ichigo Crochet makes crochet tutorials for small accessories and amigurumi. The channel has 116K YouTube subscribers, and a separate Instagram account (@cororon323) holds a similar-sized audience of 108K.

Most-viewed video · 87,000 views

あみもの予備校(こけし先生) / Amimono Yobiko

All creators
Category
A knitting explainer channel fronted by a presenter known as Kokeshi-sensei
Best suited for
Needle and yarn brands wanting basic-to-advanced stitch explainers on YouTube

Affiliation: Independent · Last post: within the past week (YouTube).

Amimono Yobiko explains knitting and crochet from basics to more advanced techniques, presented by a figure called Kokeshi-sensei. The channel has 115K YouTube subscribers and is built on YouTube alone.

Most-viewed video · 71,000 views

natsuki knit. / Natsuki Knit

All creators
Category
A knitting creator sharing patterns for pieces they want to make
Best suited for
Yarn and needle brands seeking relaxed, personal-taste knitting and crochet videos

Affiliation: Independent · Last post: within the past month (YouTube).

Natsuki Knit posts knitting tutorials for items the creator wants to make, across needle and hook work, and has 108K YouTube subscribers. The channel description states the creator is not a knitting instructor.

Most-viewed video · 1.59M views

Sewing and Embroidery

Six sewing channels and two embroiderers, making clothes, fabric goods and embroidery in step-by-step tutorials.

Baby&Kids Handmade / Baby&Kids Handmade

All creators
Category
A sewing channel for children's clothes and small fabric goods
Best suited for
Sewing-machine makers, fabric and thread brands and pattern publishers wanting weekly step-by-step tutorials for home sewers

Affiliation: Independent · Last post: 8 October 2026 (Instagram).

Baby&Kids Handmade publishes sewing tutorials for children’s clothes, drawstring bags and pouches every Saturday. The channel has 569K YouTube subscribers, with 50K followers on Instagram.

Most-viewed video · 9.64M views

Handmade チャンネル気ままに / Handmade Kimamani

All creators
Category
A sewing channel for bags and fabric accessories
Best suited for
Fabric, thread and notion brands wanting simple bag and accessory tutorials for hobby sewers

Affiliation: Independent · Last post: 24 September 2026 (YouTube).

Handmade Kimamani posts how-to videos for bags and small fabric items, building a following of 265K YouTube subscribers. An Instagram account of 20K followers sits alongside the channel.

Most-viewed video · 2.09M views

小春の手作りアカデミー / Koharu Handmade Academy

All creators
Category
A beginner-friendly channel for fabric pouches and bags
Best suited for
Craft-supply and sewing brands wanting beginner tutorials built around pouches and bags

Affiliation: Independent · Last post: within the past week (YouTube).

Koharu Handmade Academy teaches beginners to make pouches and bags from fabric, with videos aimed at people new to sewing. The channel has 203K YouTube subscribers and a small Instagram account.

Most-viewed video · 200,000 views

みつまる工房 / Mitsumarl

All creators
Category
A sewing creator posting daily bag and fabric accessory tutorials
Best suited for
Sewing-machine, fabric and craft-kit brands wanting daily tutorials across YouTube, Instagram and TikTok

Affiliation: Independent · Last post: 8 October 2026 (YouTube).

Mitsumarl shares tutorials for bags and fabric accessories, posting every day at 8 p.m. The channel has 196K YouTube subscribers, with 128K followers on Instagram.

Most-viewed video · 1.78M views

oniso

All creators
Category
An embroidery creator known for plush-like stitched animals
Best suited for
Embroidery-kit sellers, thread and needle brands wanting soft, character-style stitching content

Affiliation: Independent · Last post: 4 October 2026 (YouTube).

oniso hand-stitches animals in a fluffy style the creator calls “mokomoko embroidery”, giving them a plush-toy look. The channel has 191K YouTube subscribers, with 157K followers on Instagram.

Most-viewed video · 1.02M views

neige / Neige

All creators
Category
A sewing creator making scrap-fabric accessories and bags
Best suited for
Fabric and notion brands wanting tidy-finish tips and scrap-fabric projects across three platforms

Affiliation: Independent · Last post: 8 October 2026 (X).

Neige makes fabric accessories and bags from leftover scraps and shares tips for a neat finish. The channel has 123K YouTube subscribers, and the channel description cites experience teaching sewing to a wide range of ages.

Most-viewed video · 38,000 views

いづみ(ただ服をつくる) / Izumi (Tada Fuku wo Tsukuru)

All creators
Category
A home dressmaking channel using a household sewing machine
Best suited for
Household sewing-machine makers and fabric brands wanting clothes-making lessons for home sewers

Affiliation: Independent · Last post: within the past week (YouTube).

Izumi runs a home dressmaking class on YouTube, making clothes on a household sewing machine, for 96.3K subscribers. A sub-channel, Totto Channel, covers the couple’s daily life.

Most-viewed video · 39,000 views

樋口愉美子 / Yumiko Higuchi

All creators
Category
An embroidery artist sharing stitch work on Instagram
Best suited for
Embroidery thread, fabric and craft-publishing brands wanting an established stitch artist with a large Instagram audience

Affiliation: Independent · Last post: 7 October 2026 (Instagram).

Yumiko Higuchi is an embroidery and stitch artist whose Instagram account has 474K followers. Handmade-craft roundups feature Higuchi as an embroidery artist.

Resin, Clay, Felt, Beads and Paper Crafts

Seven making channels in miniatures, clay, beads and macramé, wool felt, UV resin and paper craft.

Hanabira工房 / Hanabira Kobo

All creators
Category
A miniature, dollhouse and diorama maker with over a million subscribers
Best suited for
Clay, resin, craft-tool and miniature-supply brands wanting making videos with wide YouTube reach

Affiliation: Independent · Last post: 8 October 2026 (X).

Hanabira Kobo makes miniatures, dollhouses and dioramas as a hobby, according to the channel description. The YouTube channel has 1.01M subscribers, with 50.4K followers on X and 41K on Instagram.

Most-viewed video · 11.76M views

ネンドザイカーSNAIL / Nendozaiker SNAIL

All creators
Category
A polymer-clay maker with a strong presence on X
Best suited for
Clay, paint and sculpting-tool brands wanting relaxed clay-making content with an active X audience

Affiliation: Independent · Last post: 26 September 2026 (Instagram).

Nendozaiker SNAIL makes things from resin clay at an easy pace and shares them across YouTube, X and Instagram. The YouTube channel has 746K subscribers, and the X account has 91.6K followers.

Most-viewed video · 7.63M views

わん / Wan

All creators
Category
A resin-craft creator posting on YouTube, Instagram and TikTok
Best suited for
Resin, mould, colourant and craft-supply brands seeking resin how-to content across three platforms

Affiliation: Independent · Last post: within the past day (YouTube).

Wan makes resin crafts and accessories, posting under the same handle, @_oshi_wan, on YouTube, Instagram and TikTok. The YouTube channel has 112K subscribers, with 52K followers on Instagram and 49.2K on TikTok.

Tezukuri Notes / Tezukuri Notes

All creators
Category
A beadwork creator making handmade accessories
Best suited for
Bead, cord and jewellery-findings brands wanting handmade accessory tutorials

Affiliation: Independent · Last post: 22 September 2026 (YouTube).

Tezukuri Notes shows how to make beaded accessories and shares them with 290K YouTube subscribers. An Instagram account of 16K followers accompanies the channel.

Most-viewed video · 4.10M views

ぴよぴっこ / PiyoPicco

All creators
Category
A plush-toy maker active on four platforms
Best suited for
Fabric, stuffing, embroidery-thread and craft-supply brands wanting plush-making videos with an active X audience

Affiliation: Independent · Last post: 4 October 2026 (X).

PiyoPicco describes itself as a plush-toy YouTuber and has been making plush toys since 2022. The YouTube channel has 234K subscribers, and the X account has 37.3K followers.

Most-viewed video · 2.20M views

にゃんだ子 / Nyandako

All creators
Category
A resin artist and video creator making resin accessories
Best suited for
UV-resin, mould and accessory-parts brands wanting resin-making videos across three platforms

Affiliation: Independent · Last post: 30 September 2026 (YouTube).

Nyandako is a resin artist and video creator who posts resin-making videos. The YouTube channel has 167K subscribers, with 52K followers on Instagram and 42.5K on TikTok.

Most-viewed video · 50,000 views

やまもとえみこ / Emiko Yamamoto

All creators
Category
A paper craft artist making flower and nature paper decorations
Best suited for
Paper, craft-tool and adhesive brands wanting paper decoration tutorials

Affiliation: Independent · Last post: 5 October 2026 (Instagram).

Emiko Yamamoto is a paper craft artist, according to the channel description, making paper decorations of flowers and natural motifs. The YouTube channel has 136K subscribers, with 25K followers on Instagram.

Most-viewed video · 1.40M views

Frequently Asked Questions

Who are the biggest DIY and craft influencers in Japan?

On YouTube, the maker DanCreator (1.91M) and the woodworking channel Jisaku Kobo (1.85M) lead, followed by the miniature and clay channel Hanabira Kobo (1.01M) and the comedian Sata's SATAbuilder's (994K). On Instagram, the embroidery artist Yumiko Higuchi (474K) and the home DIY account Ayumi (356K) lead.

Which platforms do Japanese DIY and craft creators use most?

YouTube carries almost all of them: renovation, woodworking, maker and craft tutorials are long, step-by-step videos. Instagram leads for a handful of home DIY, 100-yen DIY and embroidery accounts, and TikTok is a second channel for some makers and crocheters.

Do Japanese DIY and craft creators sell their own products?

Some do. DIY MAGAZINE runs its own online shop, Yuu sells printable materials and Kazushi takes made-to-order commissions, while several tool reviewers earn through affiliate links. Ask what a creator sells before briefing; CoDigital can handle the approach and the contract.

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