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Top 50 Expat Influencers in Japan to Know in 2026

Fifty expat creators and intercultural families in Japan, grouped by the language they publish in, from Japanese and English to Chinese, Korean, Vietnamese, Spanish, Portuguese, Russian and Arabic.

This guide profiles fifty expat creators and intercultural families in Japan, grouped by the language they publish in and the viewers they reach: Japanese-language channels for viewers in Japan, English-language channels for global viewers, and channels in Chinese, Korean, Southeast Asian languages, Spanish, Portuguese, Russian, Italian, Turkish and Arabic. For travel channels, see travel influencers in Japan.

In Japanese, for Japanese Viewers: Variety and Entertainment

Five Japanese-language entertainers whose comedy, challenges and music are made for viewers in Japan.

エムレ&エネス / Emre and Enes

All creators
Category
Japanese-language brother duo of entertainers, from Istanbul
Best suited for
Food and drink, apps, consumer electronics and domestic travel brands wanting comedic, challenge-style Japanese-language video

Affiliation: Independent · Last post: 8 October 2026 (YouTube).

Emre and Enes are brothers who describe themselves as originally from Istanbul, Turkey, and work as models and entertainers. They have 812K YouTube subscribers and a second large audience on TikTok, where they run a joint account. Their videos lean on brotherly banter and staged bits, and each brother also keeps a personal Instagram account.

Most-viewed video · 1.45M views

マイティー・ポー / Mighty Poo

All creators
Category
Chinese variety creator making Japanese-language culture challenges
Best suited for
Food, drink, apps and travel brands wanting variety-style experiences built around Japanese culture

Affiliation: Independent · Last post: 8 October 2026 (YouTube).

Mighty Poo introduces the channel as the work of a Chinese creator who loves Kinshicho in Tokyo, and has 375K YouTube subscribers. The format is variety entertainment: Chinese guests take on Japanese cultural experiences and games, aimed at Japanese-speaking viewers. The creator also posts on X.

ニック兄さん / Nick Niisan

All creators
Category
Japanese-language comedy duo channel led by a self-styled professional foreigner
Best suited for
Consumer brands, apps and food and drink labels wanting duo comedy with a strong Instagram audience

Affiliation: Independent · Last post: 7 October 2026 (Instagram).

Nick Niisan is a two-person comedy channel. Nick goes by the title “professional foreigner” and is paired with Takakuwa, an amateur Japanese partner, in a double act aimed at Japanese viewers. The channel has 296K YouTube subscribers and 161K Instagram followers. The X account runs under the TIMEBOMBGEININ handle.

ニコラス・エドワーズ(ニックちゃんねる) / Nicholas Edwards

All creators
Category
Singer on Japanese-language music and culture content, ten years in Japan
Best suited for
Music, fashion, beauty and lifestyle brands wanting a singer-led audience, especially on Instagram

Affiliation: Independent · Last post: 7 October 2026 (Instagram).

Nicholas Edwards is a singer who says ten years have passed since arriving in Japan. The channel, Nick Channel, covers music and culture and has 245K YouTube subscribers. The Instagram account has 95K followers and carries the most recent posts, with the latest YouTube upload dated April 2026.

Most-viewed video · 2.34M views

とある中国人のむいむい / Muimui

All creators
Category
Chinese-born solo creator hosting Japanese-language entertainment with guests
Best suited for
Publishers, apps, food and travel brands wanting guest-led entertainment and an author-led voice

Affiliation: Independent · Last post: 6 October 2026 (Instagram).

Muimui is from China and says this is the ninth year in Japan. Planning, filming and editing are all done by one person, with guests invited into entertainment segments aimed at Japanese viewers. The channel has 181K YouTube subscribers, and a published book is listed on the channel.

Most-viewed video · 570,000 views

In Japanese, for Japanese Viewers: Culture Comparison and Life in Japan

Seven Japanese-language creators who compare their home culture with Japan, from food and history to working life and family.

ボンソワールTV アマンディーヌ / BonSoirTV

All creators
Category
Japanese-language channel on Japan's appeal by a France-born creator living in Japan
Best suited for
Travel, regional tourism, French food and beauty brands wanting a France-to-Japan cultural bridge

Affiliation: Independent · Last post: 6 October 2026 (YouTube).

BonSoirTV is run by a creator from France who lives in Japan and speaks about the country in Japanese. The channel has 753K YouTube subscribers. It positions itself as a bridge between France and Japan, following French people taking on challenges in Japan and showing the appeal of regional areas. Instagram is a smaller, secondary account.

Most-viewed video · 5.87M views

李姉妹ch / Li Sisters

All creators
Category
Sisters in Japan comparing Chinese and Japanese culture, mostly in Japanese
Best suited for
Cosmetics, food, travel and lifestyle brands linking Japanese and Chinese-speaking consumers

Affiliation: Independent · Last post: 8 October 2026 (X).

The Li Sisters introduce themselves as Chinese sisters living in Japan: the elder was born in China, the younger in Japan. The channel has 394K YouTube subscribers. They compare everyday life and culture in Japan and China, mainly in Japanese, with Chinese-speaking viewers also in mind. Their X account is also active.

Most-viewed video · 1.69M views

ディアナ / Diana Channel

All creators
Category
Japanese-language creator on Russian culture, from Russia and living in Osaka
Best suited for
Food, beauty, travel and lifestyle brands wanting cultural comparison and a multi-platform audience

Affiliation: Independent · Last post: 8 October 2026 (X).

Diana comes from Russia and has lived in Osaka for eight years, by the channel’s own account. The channel has 344K YouTube subscribers and shares everyday Russian culture and customs that Japanese viewers may not know. The same handle, charisma_doll, is used on X, TikTok and Instagram.

ヤンチャンCH / 楊小溪

All creators
Category
Sichuan-born creator sharing information about China in Japanese, with learners in mind
Best suited for
Language-learning services, publishers and travel brands reaching Japanese viewers interested in China

Affiliation: Independent · Last post: 7 October 2026 (X).

Yanchan is from Sichuan and shares information about China in Japanese. The channel has 232K YouTube subscribers and also speaks to people learning Chinese. The creator is also active on X, with a smaller Instagram following alongside.

Most-viewed video · 3.24M views

スキマにイストリヤ / Daria

All creators
Category
Ukraine-born presenter of Japanese-language history and culture travel videos
Best suited for
Regional tourism boards, museums, rail and travel brands, and publishers of history content

Affiliation: Independent · Last post: 4 October 2026 (YouTube).

Daria is originally from Ukraine and travels around Japan presenting history and culture, in Japanese. The channel has 146K YouTube subscribers. Instagram has 11K followers.

Most-viewed video · 1.28M views

お喋りじょーじ / Oshaberi Joji

All creators
Category
London-born Japanese-language commentator on language and culture differences
Best suited for
Language-learning, publishing, UK food and travel brands wanting witty Japanese-language cultural comparison

Affiliation: Independent · Last post: 8 October 2026 (Instagram).

Joji was born and raised in London and has lived in Japan for more than fifteen years, by the channel’s own account. The channel has 128K YouTube subscribers, with commentary in Japanese about the language, culture and society of Japan and Britain, and the Instagram account adds a further 60K followers.

Most-viewed video · 1.24M views

クリススタイル / Chris Style

All creators
Category
Ukraine-born office worker and mother of two sharing life in Japan in Japanese
Best suited for
Family travel, food, home and everyday-lifestyle brands reaching working parents

Affiliation: Independent · Last post: 3 October 2026 (X).

Chris Style is a creator from Ukraine who has lived in Japan since 2016, combining a day job with YouTube. The channel has 81.1K YouTube subscribers and covers travel, food and daily life as a mother of two.

In English, for Global Viewers: Everyday Life, Family and Rural Japan

Seven English-language channels on family life, intercultural couples and rural Japan, watched by viewers abroad planning a trip or a move.

メーガン&ベン / Megan and Ben

All creators
Category
English-language couple channel on life in Japan and global travel challenges
Best suited for
Airlines, hotels, travel and tourism brands, and money-transfer apps reaching overseas viewers who follow an American couple's Japan-based adventures

Affiliation: Independent · Last post: 7 October 2026 (YouTube).

Megan and Ben introduce themselves as Americans living in Japan. The channel has 2.89M YouTube subscribers and mixes English-language videos on daily life in Japan with “side quest” challenges and trips abroad. It speaks to overseas viewers who enjoy a couple’s travel stories and a view of Japan from the inside.

Most-viewed video · 2.58M views

アントン / ANTON IN JAPAN

All creators
Category
English-language channel on reviving abandoned Japanese houses
Best suited for
Home-improvement, furniture, interior and accommodation brands, and tourism boards promoting rural Japan to overseas viewers

Affiliation: Independent · Last post: 7 October 2026 (YouTube).

ANTON IN JAPAN has 728K YouTube subscribers and follows the renovation of abandoned Japanese houses, a theme the channel description calls Japandi Houses. The description also mentions accommodation and real-estate businesses. Viewers are overseas audiences interested in rural homes, restoration and staying in renovated properties.

Most-viewed video · 270,000 views

アンキット・プロヒト / Ankit Purohit

All creators
Category
Tokyo-based vlogger covering travel, fitness and entertainment
Best suited for
Travel, fitness, gadget and entertainment brands, and apps aimed at young viewers who follow life in Tokyo

Affiliation: Independent · Last post: 8 October 2026 (YouTube).

Ankit Purohit writes in the channel description, “I live in Tokyo, Japan”. The vlogs cover travel, fitness and entertainment, and the channel has 361K YouTube subscribers, with a further following on Instagram. The audience is viewers who want a personal, day-to-day look at living in Tokyo.

Most-viewed video · 4.15M views

エマ / Tokidoki Traveller

All creators
Category
Australian creator sharing life in Japan, apartment tours and travel in English
Best suited for
Travel, hotel, lifestyle, home and beauty brands reaching English-speaking viewers curious about living in Japan

Affiliation: Tokyo Creative · Last post: 5 September 2026 (YouTube).

Emma describes herself as an Aussie girl living in Japan. Tokidoki Traveller has 335K YouTube subscribers and offers English-language videos on daily life, apartment tours and travel in Japan. Its audience is English-speaking viewers who want an outsider’s practical view of everyday life there.

Most-viewed video · 3.70M views

マイゴミカ / maigomika

All creators
Category
English-language channel on rural Japan life with a husband and dog
Best suited for
Home, pet, outdoor and lifestyle brands, and regional tourism boards reaching overseas viewers interested in countryside living

Affiliation: Independent · Last post: 4 October 2026 (YouTube).

maigomika describes herself as a Canadian YouTuber living in rural Japan. The channel has 228K YouTube subscribers and shows life with her husband and dog in a rural old house, in English. It reaches overseas viewers drawn to countryside living.

Most-viewed video · 3.86M views

ロイター家 / Life in Japan (the Reutters)

All creators
Category
English-language channel of an American family of six living in Japan
Best suited for
Family travel, household, food and education brands reaching overseas parents interested in family life in Japan

Affiliation: Independent · Last post: 2 October 2026 (YouTube).

The Reutters describe themselves as an American family of six living life in Japan. Their channel has 195K YouTube subscribers and shows family routines in English. The audience is overseas parents and families curious about raising children and settling in Japan.

Most-viewed video · 1.87M views

チャニ / Chani Japan

All creators
Category
Australian creator documenting a move to the Japanese countryside
Best suited for
Home, travel, regional tourism and everyday-living brands reaching viewers interested in moving to rural Japan

Affiliation: Independent · Last post: 4 October 2026 (Instagram).

The channel description introduces Chani as being from Australia and having moved to the countryside of Japan. Chani Japan has 145K YouTube subscribers and documents that move and the daily routines that followed. It reaches viewers who are considering a rural relocation or simply enjoy countryside life.

Most-viewed video · 160,000 views

In English, for Global Viewers: Work, Career and Diverse Voices

Six creators giving first-person accounts of working and living in Japan, from a software engineer and a salaryman to a mother and a gay couple.

ロムロムジー / Rom Rom Ji (Pawan Lohomord)

All creators
Category
Indian creator sharing first-hand experiences of living in Japan
Best suited for
Remittance and fintech apps, telecoms, food and travel brands reaching Indian viewers interested in life in Japan

Affiliation: Independent · Last post: 8 October 2026 (YouTube).

Rom Rom Ji is introduced on the channel as a desi Indian living in Japan. The channel has 628K YouTube subscribers and shares first-hand experiences of everyday life there. The audience is viewers, in India and elsewhere, who want a first-person account of what living in Japan is like.

Most-viewed video · 2.17M views

Cuz it's Arti

All creators
Category
Indian mother on everyday life in Japan
Best suited for
Family, food, household, remittance and fintech brands reaching Indian viewers and parents interested in life in Japan

Affiliation: Independent · Last post: 8 October 2026 (YouTube).

Arti introduces herself as an Indian mom currently living in Japan. Cuz it’s Arti has 454K YouTube subscribers and shares her day-to-day life in Japan, with a large following on Instagram as well. It reaches Indian viewers and parents curious about family life and routines there.

えびふらい / ebifried

All creators
Category
English-language channel on salaryman life and working as a creator
Best suited for
Career, productivity, tech, fashion and food brands reaching viewers curious about Japanese corporate life

Affiliation: Independent · Last post: 8 October 2026 (Instagram).

ebifried describes the channel as covering salaryman and corporate life alongside content creation, in English. It has 106K YouTube subscribers and a larger audience on Instagram. Viewers are people who want an insider’s look at office work, routines and career in a Japanese company.

Most-viewed video · 17,000 views

Tokyo BTM(メン&アンドリュー)

All creators
Category
English-language channel by a gay couple, originally from China and Canada, introducing Japan
Best suited for
Travel, hospitality, lifestyle and fashion brands running inclusive campaigns for overseas LGBTQ+ and general viewers

Affiliation: Independent · Last post: 25 August 2026 (X).

Tokyo BTM describes its two creators as gay boys originally hailing from China and Canada. The channel has 86.9K YouTube subscribers and introduces Japan in English from a couple’s point of view. Its audience is overseas viewers, including LGBTQ+ travellers, looking for an inclusive perspective on Japan.

ジャンシー / Jhansi Kalaga in Japan

All creators
Category
Software engineer sharing work life at a Japanese company
Best suited for
Tech, career and learning platforms, remittance and fintech apps, and relocation services reaching foreign professionals

Affiliation: Independent · Last post: 7 October 2026 (YouTube).

Jhansi Kalaga introduces the channel as the work of a software engineer at a Japanese company, with about five years in the role. The channel has 83.9K YouTube subscribers and a larger audience on Instagram at 162K. It reaches viewers weighing a tech career in Japan, and foreign professionals already working there.

Most-viewed video · 1.38M views

モレナ / Morena In Japan

All creators
Category
American woman sharing her life in Kyoto
Best suited for
Beauty, fashion, travel and lifestyle brands, and inclusive campaigns reaching younger overseas viewers

Affiliation: Independent · Last post: 8 October 2026 (Instagram).

Morena describes herself as an American living in Kyoto. She has 241.5K TikTok followers and 69.4K YouTube subscribers, and shares her life in Japan across both. The audience is younger overseas viewers who want a first-person account of living in Kyoto.

In Chinese and Korean, for Greater China and Korea

Six creators in Japan making videos in Korean or Chinese for Korean- and Chinese-speaking viewers.

ぱく家(박가네)

All creators
Category
Korean-language live-stream channel by a Korean-Japanese couple
Best suited for
Travel, retail and lifestyle brands speaking to Korean viewers curious about everyday life and culture in Japan

Affiliation: Independent · Last post: 5 October 2026 (YouTube).

The couple behind the channel describe themselves as a Korean-Japanese household living in Japan and have streamed live since 2017. The channel explains Japanese current affairs, the economy, daily life and culture from a local viewpoint, in Korean, and reaches 666K YouTube subscribers.

Most-viewed video · 2.03M views

LunLuns

All creators
Category
Korean-language vlogs by a housewife living in Tokyo
Best suited for
Family, kitchen, food and outdoor brands reaching Korean-speaking parents interested in Japanese home life

Affiliation: Independent · Last post: 8 October 2026 (YouTube).

The channel introduces its creator as an ordinary housewife living in Tokyo. Videos cover child-rearing, lunch boxes, cooking and camping, all in Korean, and the channel has 546K YouTube subscribers.

Most-viewed video · 530,000 views

ブレッドくん / 브레드쿤 bradkun

All creators
Category
Korean and Japanese content on Korea-Japan topics by a Korean in Tokyo
Best suited for
Travel, food and entertainment brands linking Korean and Japanese audiences

Affiliation: Independent · Last post: 9 August 2026 (YouTube).

bradkun introduces the channel as the work of a Korean living in Tokyo. The Korea-Japan themed videos are made with Japanese friends, in both Korean and Japanese, and the channel has 179K YouTube subscribers.

瓶顆(ピンク)旅居日本中

All creators
Category
Chinese-language Japan seasonal scenery photo and video creator
Best suited for
Tourism boards, hotels and camera or travel-gear brands targeting Chinese-speaking travellers

Affiliation: Independent · Last post: 8 October 2026 (Instagram).

The channel description introduces a Taiwanese creator living in Tokyo. The channel shares photographs and video of Japan’s changing seasons for Chinese-speaking viewers, and notes that Japanese-language work is possible. The audience is 178K on YouTube and 124K on Instagram.

Most-viewed video · 1.02M views

Eve伊芙 留日生活中 / Eve

All creators
Category
Traditional Chinese vlogs on life, travel and food in Hokkaido
Best suited for
Regional tourism, food and local-product brands reaching Chinese-speaking visitors to Hokkaido

Affiliation: Independent · Last post: 8 October 2026 (YouTube).

Eve describes herself as living in Hokkaido. Her Traditional Chinese channel follows daily life, travel and food in the region and has 55.7K YouTube subscribers.

Most-viewed video · 350,000 views

yoyo在日本 / yoyo in Japan

All creators
Category
Chinese-language family vlogs by a Chinese woman married into a Japanese family
Best suited for
Household, food and parenting brands reaching Chinese-speaking families curious about home life in Japan

Affiliation: Independent · Last post: 5 October 2026 (YouTube).

The channel describes a Chinese woman and her family in Japan. She films domestic life in her Japanese in-laws’ household in Simplified and Traditional Chinese, reaching 35.9K YouTube subscribers.

In Vietnamese, Indonesian, Thai and Filipino, for Southeast Asia

Seven family and lifestyle channels for Southeast Asian viewers at home and in Japan, including the two largest channels in this guide.

Quynh Tran JP & Family

All creators
Category
Vietnamese-language family channel on food and daily life in Japan
Best suited for
Food, grocery, remittance and telecom brands reaching Vietnamese households in Vietnam and Japan

Affiliation: Independent · Last post: 8 October 2026 (YouTube).

The Vietnamese woman behind the channel gives Ho Chi Minh City as her hometown and Kawagoe, Saitama as her current home. She presents family meals, Japanese ingredients and everyday life in Vietnamese, with 4.21M YouTube subscribers.

Most-viewed video · 16.91M views

Ueno Family JAPAN

All creators
Category
Indonesian-language family channel about life in Japan
Best suited for
Food, telecom and travel brands reaching Indonesian-speaking families

Affiliation: Independent · Last post: 8 October 2026 (YouTube).

The channel description introduces Papa Bambang and Mama Mega as a family staying in Japan. It shows their daily life in Indonesian and has 4.17M YouTube subscribers.

Most-viewed video · 5.13M views

Vợ Chồng Nhà Nhân - JP

All creators
Category
Vietnamese-language couple channel on meals, daily life and humour in Japan
Best suited for
Food, household and remittance brands reaching Vietnamese viewers who like light, humorous daily content

Affiliation: Independent · Last post: 7 October 2026 (YouTube).

A married couple introduce the channel, in Vietnamese, as life in Japan told by two spouses. They share everyday meals, routines and humour in Vietnamese, reaching 797K YouTube subscribers.

DONA MURAMATSU

All creators
Category
Indonesian-language vlogs by a Jakarta-born mother living in Japan
Best suited for
Parenting, beauty and food brands reaching Indonesian-speaking mothers

Affiliation: Independent · Last post: 7 October 2026 (YouTube).

Dona Muramatsu says she is Indonesian, born in Jakarta, and settled in Japan with her husband. She shares daily life in Indonesian, with 535K YouTube subscribers and 55K on Instagram.

Duc Anh JP & Family

All creators
Category
Vietnamese-language Vietnamese-Japanese family vlogs on life and culture
Best suited for
Food, travel, education and household brands reaching Vietnamese-speaking families

Affiliation: Independent · Last post: 4 October 2026 (Instagram).

The channel calls itself a Vietnamese-Japanese family vlog. It introduces life and culture in Japan to Vietnamese viewers and has 429K YouTube subscribers.

JPinoy Vlogs

All creators
Category
Filipino-Japanese family vlogs about living in Japan
Best suited for
Remittance, food, telecom and travel brands reaching Filipino families in the Philippines and Japan

Affiliation: Independent · Last post: 6 October 2026 (YouTube).

The channel introduces a Filipino-Japanese family living in Japan. The channel records their everyday life and has 385K YouTube subscribers.

japanbb

All creators
Category
Thai-language vlogs on Thai-Japanese family life in a small Japanese town
Best suited for
Travel, food and pet-care brands reaching Thai-speaking viewers interested in regional Japan

Affiliation: Independent · Last post: 8 October 2026 (YouTube).

The channel describes a Thai-Japanese family in a small Japanese town. It covers home life, travel, food and living with cats and a dog, in Thai, and has 43.3K YouTube subscribers.

In Spanish and Portuguese, for Latin America and Iberia

Five couples and creators showing everyday Japan to Spanish- and Portuguese-speaking viewers.

Nekojitablog

All creators
Category
Spanish-language couple vlog channel on life in Japan
Best suited for
Airlines, travel agencies, language apps and consumer brands reaching Spanish-speaking audiences

Affiliation: Independent · Last post: 8 October 2026 (YouTube).

Ernesto and Yuko describe themselves as a Hispanic-Japanese married couple living in Japan. Their Spanish-language vlogs show Japanese culture and everyday reality to Spanish-speaking viewers, and the channel has 3.07M YouTube subscribers.

Most-viewed video · 11.91M views

Japão Nosso De Cada Dia

All creators
Category
Portuguese-language channel by a Brazilian couple living in Japan
Best suited for
Airlines, travel brands and consumer brands reaching Portuguese-speaking audiences in Brazil and Portugal

Affiliation: Independent · Last post: 7 October 2026 (Instagram).

A Brazilian couple who say they live in Japan post in Portuguese about the differences in daily life and culture between Brazil and Japan. The channel has 2.54M YouTube subscribers. The Instagram, TikTok and X accounts listed are the two partners’ personal accounts.

Most-viewed video · 540,000 views

RaziVideos

All creators
Category
Spanish-language adventure and daily-life channel from Japan
Best suited for
Travel, outdoor and consumer brands reaching Spanish-speaking viewers

Affiliation: Independent · Last post: 4 October 2026 (YouTube).

In the channel description, the creator says they have lived in Japan for almost 20 years. The channel posts adventures and everyday life in Spanish to a Spanish-speaking audience of 131K YouTube subscribers.

Uma Preta no Japão (Fernanda Tangoda)

All creators
Category
Portuguese-language channel on a Brazilian family's life in Japan
Best suited for
Family, household, food and money-app brands reaching Brazilian viewers

Affiliation: Independent · Last post: 8 October 2026 (YouTube).

Fernanda Tangoda presents the channel as that of a Brazilian family in Japan. She posts in Portuguese about raising a family and everyday costs in Japan, to a Portuguese-speaking audience of 106K YouTube subscribers.

Vato Mexicano en Japón

All creators
Category
Spanish-language vlogs from a Mexican-Japanese family in Japan
Best suited for
Family, household, food and remittance brands reaching Spanish-speaking viewers

Affiliation: Independent · Last post: 7 October 2026 (YouTube).

Vato Mexicano en Japón presents a Mexican-Japanese family and is run by a father of four. The Spanish-language vlogs show daily routines, the challenges of living in an Asian country, and the emotions that come with it, unfiltered, to 87.3K YouTube subscribers.

In Russian, Italian, Turkish and Arabic, for Europe and the Middle East

Seven creators reaching Russian-, Italian-, Turkish- and Arabic-speaking audiences that English and Japanese channels rarely cover.

ToriChyanChannel

All creators
Category
Russian-language channel on life and culture in Japan
Best suited for
Tourism boards, airlines, food and lifestyle brands reaching Russian-speaking audiences

Affiliation: Independent · Last post: 26 September 2026 (YouTube).

The channel description says Vika, known as Tori, comes from Odesa and has lived in Japan for 14 years. The channel posts in Russian about daily life and culture in Japan, with 1.44M YouTube subscribers and 118K Instagram followers.

Most-viewed video · 1.81M views

Marco Togni

All creators
Category
Italian-language Tokyo-based video creator on Japan
Best suited for
Tourism boards, airlines, food and fashion brands reaching Italian-speaking audiences

Affiliation: Independent · Last post: 27 September 2026 (YouTube).

Marco Togni’s Italian-language channel description says the creator lives in Tokyo and makes videos. The content about Japan reaches Italian speakers, with 604K YouTube subscribers and 398K Instagram followers.

Most-viewed video · 4.29M views

حياتي في اليابان Mervat

All creators
Category
Arabic-language family vlogger on life in Japan
Best suited for
Family, food, household and lifestyle brands reaching Arabic-speaking audiences

Affiliation: Independent · Last post: 29 September 2026 (YouTube).

Mervat introduces herself in Arabic as an Egyptian woman married to a Japanese man. Her channel shows family life in Japan to an Arabic-speaking audience of 427K YouTube subscribers.

Most-viewed video · 2.24M views

Chepolinko - Жизнь в Японии

All creators
Category
Russian-language channel on regional and ordinary life in Japan
Best suited for
Regional tourism boards, travel and food brands reaching Russian-speaking audiences

Affiliation: Independent · Last post: 6 October 2026 (YouTube).

Evgeny, as the creator is named in the channel description, has lived in Japan for more than 18 years by that account. The channel posts in Russian about regional Japan and ordinary daily life, with 332K YouTube subscribers.

Most-viewed video · 2.58M views

Sashka japonchik

All creators
Category
Russian-language channel on work and daily life in Japan
Best suited for
Everyday consumer, food and money-app brands reaching Russian-speaking audiences

Affiliation: Independent · Last post: 8 October 2026 (Instagram).

In the channel description, the creator says they have lived in Japan for 10 years and work as a driver. The channel posts in Russian about work and everyday life in Japan, with 192K YouTube subscribers and 21K Instagram followers.

Most-viewed video · 1.58M views

Tommaso In Giappone

All creators
Category
Italian-language Tokyo life and travel vlogger
Best suited for
Travel, food, fashion and lifestyle brands reaching Italian-speaking audiences

Affiliation: Independent · Last post: 8 October 2026 (Instagram).

Tommaso presents the channel as a record of life in Japan, in Tokyo. The Italian-language videos cover daily life and travel, with 188K YouTube subscribers and 157K Instagram followers.

Most-viewed video · 1.39M views

Daily Vlogs in Japan (Digdem Ay)

All creators
Category
Turkish- and English-language Tokyo vlogger and designer
Best suited for
Design, lifestyle, travel and beauty brands reaching Turkish-speaking audiences

Affiliation: Independent · Last post: 26 September 2026 (Instagram).

Digdem Ay’s Turkish channel description introduces an Istanbul-born designer living in Tokyo. Digdem Ay posts daily Tokyo vlogs in Turkish and English, with 83.5K YouTube subscribers and 19K Instagram followers.

Most-viewed video · 1.28M views

Frequently Asked Questions

Who are the biggest expat influencers in Japan?

On YouTube, the Vietnamese-language Quynh Tran JP & Family (4.21M) and the Indonesian-language Ueno Family JAPAN (4.17M) lead, followed by the Spanish-language Nekojitablog (3.07M) and the English-language Megan and Ben (2.89M). Among Japanese-language channels, Emre and Enes (812K) and BonSoirTV (753K) are the largest.

Which platforms do expat creators in Japan use most?

Every creator in this guide has a YouTube channel, and for most of them it is the largest platform. Instagram and TikTok run alongside for some, such as Megan and Ben (1.1M on TikTok) and Emre and Enes (756.5K on TikTok).

How should a brand choose between Japanese-language and English-language creators?

Choose by audience. Japanese-language creators speak to viewers in Japan, which suits a domestic campaign. English-language creators speak to viewers abroad, which suits travel, inbound tourism and cross-border brands, while Chinese, Korean and other-language channels reach those language markets.

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