Top 50 Fragrance & Perfume Influencers in Japan to Know in 2026

Affiliation: Independent · Last post: 7 October 2026 (YouTube).

Takuya has 12.3K YouTube subscribers. The channel centres on men’s fragrance, with videos such as a twenty-pick list of favourite perfumes from a self-described fragrance enthusiast, alongside men’s vlogs and fashion. Viewers come for recommendations before choosing a scent.

Affiliation: Independent · Last post: 11 October 2026 (X).

MARI 香水チャンネル has 1.34K YouTube subscribers and posts on X under the same handle. The creator shares videos on perfume and scent, with a stated taste for iris, rose and patchouli, and describes themselves as studying perfumery. The audience is small and made up of fellow perfume enthusiasts.

Affiliation: Independent · Last post: 16 September 2026 (YouTube).

Living Minty has 839 YouTube subscribers. Maiko describes the channel as a hobby space for someone who likes perfumes and scented items, and the uploads mix fragrance introductions with everyday videos. The audience is small and follows the creator’s daily life as much as the perfumes.

Affiliation: Independent · Last post: 13 September 2026 (YouTube).

鴨channel has 823 YouTube subscribers. The creator introduces herself as an office worker and reviews perfumes, along with other scented items and imported goods. The video descriptions link to a Rakuten ROOM product list, so recommendations can carry affiliate commissions. The audience is small and made up of viewers weighing up a purchase.

Affiliation: Independent · Last post: 22 August 2026 (YouTube).

Takisaka Fragrance has 595 YouTube subscribers. The channel describes itself as one made by perfume lovers for perfume lovers, and it posts review videos at its own pace. The audience is small and made up of viewers who watch perfume content specifically.

Affiliation: Independent · Last post: 10 October 2026 (X).

たなたろ has 30.9K X followers. The creator runs the fragrance blog scententia, which focuses on niche and maison fragrances, and links it with the X and Instagram accounts. The audience is made up of fragrance enthusiasts who follow independent perfume houses.

Affiliation: Independent · Last post: 30 September 2026 (X).

香水日記 has 24.7K X followers. The account posts everyday impressions of perfumes and candles, mentioning houses such as L’Artisan Parfumeur, Diptyque and Guerlain. It appears under a consistent name rather than a personal one, and it reaches readers who follow fragrance talk on X.

Affiliation: Private Toilette (individual) · Last post: 4 January 2026 (X).

MAHO has 124 X followers. The account introduces fragrances and promotes a scent-advice service, Private Toilette, offered under the title fragrance adviser, which also appears on the creator’s my-best page. The audience is very small.

Affiliation: Independent · Last post: 10 October 2026 (YouTube).

すなお香水香りの相談所 has 27.7K TikTok followers. The creator introduces perfumes through a fragrance-and-romance theme, with long-form YouTube videos twice a week. The creator has said on TikTok that launching a perfume brand is a goal, which brands should weigh as a possible future competitor.

Affiliation: Independent · Last post: 28 September 2026 (Instagram).

Meiko has 40.7K Instagram followers. The creator goes by the name 香水オタクOL, meaning perfume-obsessed office worker, and uses Instagram to introduce perfumes and help followers choose one. The audience is made up of perfume fans who follow scent recommendations on the platform.

Affiliation: Independent · Last post: 8 August 2026 (YouTube).

調香師・ゆうか has 1.71K YouTube subscribers. The channel description calls the creator a perfumer, and weekly Saturday videos cover how to wear perfume for different occasions, what to avoid and the stories behind fragrances. The creator also publishes articles on Yahoo! Creators. The audience is small and looking for practical guidance.

Affiliation: Hiroko.K Organic Perfume (head) · Last post: 16 August 2026 (YouTube).

Hiroko KONDO has 212 YouTube subscribers. The channel description names the creator as head of Hiroko.K Organic Perfume, which it says became a department-store brand in 1999, and the channel presents organic perfume and a life with scent. The brand sells its own organic perfume. The audience is very small.

Affiliation: Independent · Last post: 23 September 2026 (Instagram).

はるか has 6,471 Instagram followers. The display name reads 花と香りを奏でる調香師, or perfumer who plays flowers and scent, and the account shares scent content under that title. The audience is a small group following flowers and fragrance on Instagram.

Affiliation: La Cosette Parfumée (own office) · Last post: 10 October 2026 (Instagram).

Yumi Jibiki has 1,800 Instagram followers. Jibiki works as a fragrance consultant, started in the late 1990s at a perfume importer, and wrote a 2012 book from Kodansha on choosing a perfume. A private office runs members-only fragrance talks, courses and seminars, and corporate scent development.

Affiliation: Independent · Last post: 27 September 2026 (Instagram).

ai has 1,579 Instagram followers. The display name reads 調香師・エアスタイリスト, perfumer and air stylist, and the account shares scent content under that title. The audience is small.

Affiliation: Independent · Last post: 10 October 2026 (YouTube).

Emily Hatta has 929K YouTube subscribers on the @hatta_emily channel. The videos cover daily vlogs, menswear and beauty, and include fragrance titles such as a 28-item list of scented products and a ranking of fragrances for men. Fragrance is one theme among several, and a second channel, @EMILYHATTA, carries beauty content.

Affiliation: Independent · Last post: 1 October 2026 (YouTube).

Seira has 759K YouTube subscribers. The channel includes fragrance videos, among them one that asks people known for smelling good which perfume they wear.

Affiliation: BEAILE Inc. · Last post: 10 October 2026 (YouTube).

Emi-nee has 628K YouTube subscribers. The channel features fragrance videos such as a winter pick of perfumes aimed at making a strong impression. The channel description names BEAILE Inc. and Velvetear, a colour-contact-lens brand the creator produces; it is not a fragrance brand.

Affiliation: Son, an agency (per TikTok profile) · Last post: 10 October 2026 (YouTube).

Miyu has 672K Instagram followers, 610K on TikTok and 472K YouTube subscribers. A member of the YouTube group Bambanzai, Miyu posts fragrance videos such as recommended perfumes for men and for women. The channel description also promotes a photo-book and a brand called OLaPA.

Affiliation: Independent (actor) · Last post: 11 October 2026 (Instagram).

Riko has 534K Instagram followers, 313K YouTube subscribers and 301.5K on X. The YouTube channel includes a video on 18 favourite fragrances, and the channel description lists acting as the creator’s main work. Fragrance is an occasional topic rather than the focus of the channel.

Affiliation: Model and actress · Last post: 10 October 2026 (Instagram).

Aya Asahina has 2M Instagram followers and 245K YouTube subscribers. The official YouTube channel includes a feature on favourite fragrances. Modelling and acting are the main work, so fragrance is one topic among many.

Affiliation: Independent · Last post: 10 October 2026 (YouTube).

Hinako has 462K Instagram followers and 204K YouTube subscribers. The videos recommend perfumes for dates, with titles such as a fragrance enthusiast’s picks. The channel description also promotes a product called Isshou Motekon (一生モテコン), listed for sale.

Affiliation: Producer and vice president, Darich (apparel) and SELVE (cosmetics) · Last post: 10 October 2026 (Instagram).

Saki Saito has 350K Instagram followers and 202K YouTube subscribers. The channel includes fragrance videos such as a list of eight perfumes that draw compliments. The channel description names the creator as producer and vice president of the apparel label Darich and the cosmetics label SELVE.

Affiliation: Independent (DJ) · Last post: 9 October 2026 (YouTube).

Alisa Ueno has 630K Instagram followers and 186K YouTube subscribers. The channel description introduces the creator as a DJ, and the videos cover fashion and include a tour of 23 favourite fragrances. Fragrance appears in only some of the videos.

Affiliation: Gay bar in Shinjuku Nichome and a livestreamer agency (per TikTok profile) · Last post: 10 October 2026 (Instagram).

Nari has 232.7K TikTok followers, 49.8K YouTube subscribers and 23.5K on Instagram. The TikTok profile names the creator as the owner of a Shinjuku Nichome gay bar and president of a livestreamer agency. One YouTube video offers perfume recommendations from a working bar owner; fragrance is only part of the channel.

Affiliation: Representative director, DINETTE Inc. · Last post: 10 October 2026 (Instagram).

Miki Ozaki has 259K Instagram followers and 36.8K YouTube subscribers. A YouTube video presents five favourite perfumes for everyday wear, bedtime and dates. The channel description lists the beauty media DINETTE, the cosmetics brand PHOEBE BEAUTY UP and the femcare brand LUMERE BEAUTY as the creator’s businesses.

Affiliation: Aole Omotesando (representative, per TikTok profile) · Last post: 11 October 2026 (YouTube).

AYAMAR is a working hairstylist who explains hair mists and hair-care products by ingredient, including videos on hair mists as an alternative to perfume. The YouTube channel has 1.34M subscribers. AYAMAR leads the Omotesando salon Aole and produces the hair-care brand Kaminii, so partnerships in hair care may overlap with the creator’s own line.

Affiliation: Independent · Last post: 10 October 2026 (YouTube).

Kakibuchi Momono describes themself as a fashion student and posts single-eyelid makeup and fashion content. Fragrance appears in videos such as a roundup of favourite perfumes and body mists, with an emphasis on affordable options. The YouTube channel has 251K subscribers, and Instagram is of similar size.

Affiliation: Independent · Last post: 11 October 2026 (Instagram).

Riho Minami focuses on Korean makeup, cosmetics and skincare, and also covers affordable perfume, body mists and hair fragrance. A video on favourite scents spans perfume, room fragrance and diffusers. The YouTube channel has 238K subscribers, with Instagram at a similar scale.

Affiliation: libertytown (per TikTok profile) · Last post: 11 October 2026 (Instagram).

Koguma Moe mainly posts makeup and fashion content and shares favourite scented items, including affordable perfume, body mists and hair fragrance. The YouTube channel has 174K subscribers, and TikTok is larger at 230.5K followers. The TikTok profile lists libertytown as the creator’s agency.

Affiliation: Independent · Last post: 30 September 2026 (Instagram).

Maidon describes themself as a pharmacist in the YouTube channel description and posts affordable beauty content, including body mists and hair fragrance. Videos include a pick of perfumes that students can afford. The YouTube channel has 117K subscribers.

Affiliation: Independent · Last post: 9 October 2026 (X).

HARE, formerly known as Baiando, introduces perfume and scent from a women’s-style perspective, including unisex picks for winter. The YouTube channel has 382K subscribers, with smaller TikTok and Instagram followings under the same handle.

Affiliation: Independent · Last post: 10 October 2026 (X).

Nano Nakano posts perfume introductions and scent-based outfit ideas, including a review roundup of new and talked-about perfumes. The YouTube channel has 272K subscribers, and TikTok is slightly larger at 298.6K followers.

Affiliation: Independent · Last post: 10 October 2026 (X).

Niki Sakino posts perfume introductions and scent-based outfit ideas, including a video showing every perfume in the collection, with brands such as Diptyque and Jo Malone London. The YouTube channel has 219K subscribers. The channel description points to SEFILATY, a related brand.

Affiliation: Independent · Last post: 11 October 2026 (Instagram).

Ayamin is a beauty and makeup creator whose videos include perfume roundups such as a 19-perfume recommendation list. The YouTube channel has 164K subscribers, and TikTok is larger at 228.2K followers. The TikTok profile says the creator holds makeup-room events on a regular basis.

Affiliation: Independent · Last post: 9 October 2026 (YouTube).

Tomii posts perfume introductions and scent-based outfit ideas, with a lean towards room fragrance, including a video presenting the scents used at home. The YouTube channel has 135K subscribers, and Instagram is of similar size.

Affiliation: Independent · Last post: 11 October 2026 (Instagram).

A beauty-focused YouTuber with 129K subscribers, Riko-shi posts perfume introductions and scent-based outfit ideas. One video presents 18 perfumes favoured by women who work in apparel. The same handle is used on TikTok, Instagram and X.

Affiliation: Independent · Last post: 11 October 2026 (X).

Aica presents department-store cosmetics and perfume under the Depa-Cosme Mania name. The YouTube channel has 103K subscribers, and the content suits fragrance sold through department stores. Instagram and X are smaller, and TikTok has 906 followers.

Affiliation: Independent · Last post: 11 October 2026 (YouTube).

mizuki posts cosmetics-storage and light-blue-themed lifestyle content, along with perfume introductions and scent-based outfit ideas, such as a roundup of ten recommended perfumes. TikTok is the bigger channel at 192.9K followers, and YouTube has 98.8K subscribers.

Affiliation: Independent · Last post: 10 October 2026 (Instagram).

mameda posts fashion, interior and vlog content, and also perfume introductions and scent-based outfit ideas, including a six-perfume recommendation video. The YouTube channel has 66.9K subscribers, with X and Instagram both near 30K.

Affiliation: Independent · Last post: 11 October 2026 (Instagram).

MANAMI posts perfume introductions and scent-based outfit ideas, including a video of perfumes that attract compliments. Instagram is the larger channel at 165.6K followers, and the YouTube channel has 44.4K subscribers.

Affiliation: Independent · Last post: 10 October 2026 (Instagram).

Juno posts outfit and beauty content, and shares favourite fragrances, including a video of 13 repeat-purchase picks. Instagram is the main channel at 262K followers, with TikTok at 81.7K and YouTube at 18K subscribers.

Affiliation: Independent · Last post: 11 October 2026 (Instagram).

Kurumi and Yuuka run a two-person channel with 8.28K YouTube subscribers, posting perfume introductions and scent-based outfit ideas, including a video showing every fragrance that apparel staff favour. Each member has a personal TikTok account, and the Instagram account belongs to Yuuka.

Affiliation: おうちサロンketoru · Last post: 11 October 2026 (YouTube).

ketoru runs the home salon おうちサロンketoru and offers salon services and courses. The YouTube channel, Aromatherapist Terakoya (アロマセラピストの寺子屋), has 12.9K subscribers and covers treatments, how the body is assessed and ways of working as a therapist. The creator describes having 18 years of experience as an aromatherapist, and the career videos are aimed at practitioners and aspiring therapists.

Affiliation: Independent · Last post: 8 October 2026 (YouTube).

Hiroki Kusaba runs a YouTube channel on aroma self-care, with 10.8K subscribers, and an Instagram account, @hiroki_kusaba, with 50K followers. The content presents the appeal and practical use of aromatherapy. Both YouTube and Instagram were updated in October 2026.

Affiliation: アロマテラピー西別府 (head) · Last post: 9 October 2026 (Instagram).

Shigeru Nishibeppu is the head of アロマテラピー西別府, which runs a salon and courses. The YouTube channel has 752 subscribers and the Instagram account has 1,345 followers, both sharing aroma knowledge and how to use it. The channel description states that Nishibeppu is a NARD JAPAN-certified aromatherapist and aroma trainer.

Affiliation: Independent · Last post: 3 October 2026 (YouTube).

Yuji presents himself as an “aroma danshi” (aroma guy) and runs the YouTube channel アロマ男子の日常, which has 701 subscribers. The channel is about including aroma in a man’s daily routine, using essential oils and home fragrance. The channel description lists a wellness adviser title.

Affiliation: Independent · Last post: 10 October 2026 (Instagram).

Sumie Kikuchi posts aroma content on YouTube, where the channel has 468 subscribers. The Instagram account is larger, at 12.9K followers. The YouTube channel description introduces Kikuchi as a teacher.

Affiliation: Independent · Last post: 11 October 2026 (Instagram).

Known by the handle rie.brain, this creator posts about life with fragrance. The Instagram account has 1,945 followers and the YouTube channel, 香りのある暮らしを始めたら…, has 225 subscribers. The Instagram account was updated in October 2026.

Affiliation: Independent (formerly Toho Geino) · Last post: 2 October 2026 (Instagram).

acco describes being a former NHK-BS “Uta no Onee-san” (singing presenter) who spent 20 years with the agency Toho Geino. The content is about putting aroma to practical use. The Instagram account has 9,223 followers and the YouTube channel 152 subscribers. The channel description offers a free bonus download.