This guide profiles fifty hair creators in Japan in eight groups: salon stylists; haircare and dryer reviewers; colour and bleach specialists; self-styling tutorials; quick styles for busy mornings and kids; men’s hair; grey and mature hair; and thinning hair and wigs. For make-up and skincare, see beauty influencers in Japan.
Salon Stylists: Cuts, Fringes and Makeovers
Eight working hairstylists whose cut, fringe and before-and-after posts show salon technique on real clients, from Instagram cut educators to YouTube makeover channels.
呉等至 / Hitoshi Kure
All creatorsAffiliation: DECO / Kurt by DECO (salon operator) · Last post: 18 October 2026 (Instagram).
Hitoshi Kure has 2.5M Instagram followers and uses the profile title “Cut educator”. The feed centres on cutting technique and hairstyle photos and videos. The creator runs the salons DECO and Kurt by DECO.
小西恭平 / Kyohei Konishi
All creatorsAffiliation: COA (salon company) · Last post: 15 October 2026 (Instagram).
Kyohei Konishi has 960.9K Instagram followers and posts Reels of face-fitting cuts, layer cuts and lift-layer cuts with before-and-after results. Konishi is president of the company COA and has written a book. The COA+ hair-care series is the creator’s own product line.
及川天和 / Tenwa Oikawa
All creatorsAffiliation: Independent · Last post: 16 October 2026 (Instagram).
Tenwa Oikawa has 489.8K Instagram followers. The display name pairs the full name with “Tensan Maegami”, which puts the focus on bangs. The feed is made up of videos on bangs and cuts that suit the individual face.
わたるマジック(前田航) / Wataru Maeda
All creatorsAffiliation: cache cache, Omotesando (CEO) · Last post: 18 October 2026 (Instagram).
Wataru Maeda, who goes by “Wataru Magic”, has 397.6K Instagram followers. The videos cover see-through bangs, cuts matched to the person and fringe cutting. Maeda is CEO of the Omotesando salon cache cache, has published a solo book, has made many TV appearances and counts celebrities among the clients.
田塚裕志 / Hiroshi Tatsuka
All creatorsAffiliation: Independent · Last post: 18 October 2026 (Instagram).
Hiroshi Tatsuka has 305.6K Instagram followers. The display name puts medium-length hair and layer cuts up front, and the feed is a steady run of style photos and videos in that range.
ミッチー 大野道寛 / Michihiro Ohno
All creatorsAffiliation: Independent · Last post: 17 October 2026 (YouTube).
Michihiro Ohno has 192K YouTube subscribers. Working as a short-and-bob specialist, Ohno shows short and bob cuts that hold their shape after drying, with before-and-after results. Ohno has worked as a hairstylist in Omotesando for 20 years.
内田航 / Wataru Uchida(イメチェンチャンネル)
All creatorsAffiliation: SENJYU, Aoyama · Last post: 18 October 2026 (YouTube).
Wataru Uchida has 107K YouTube subscribers on a channel built around image-change makeovers, with cut and colour before-and-after videos and fixes for hair worries. Uchida heads the team at SENJYU Aoyama and has worked in New York, Shinjuku, Ginza and Omotesando.
大和たくみ / Takumi Yamato(前髪の神様)
All creatorsAffiliation: Tia., Omotesando · Last post: 13 October 2026 (YouTube).
Takumi Yamato has 89.2K YouTube subscribers and 121.4K Instagram followers. The channel uses the title “Mae-gami no Kamisama” (God of Bangs) and covers bangs, face-framing cuts and straightening treatments. Yamato has appeared on TV programmes including Hirunandesu and Shuichi.
Haircare Explainers, Product and Dryer Reviews
Six stylists and haircare specialists who explain and compare shampoos, treatments, hair oils and dryers, two of them with haircare products of their own.
長門政和 / Masakazu Nagato
All creatorsAffiliation: Independent · Last post: 18 October 2026 (YouTube).
Masakazu Nagato has 281K YouTube subscribers and 62.0K Instagram followers. The channel explains product knowledge, professional analysis and filming technique in the style of a stylists’ seminar. Nagato teaches seminars for stylists in Japan, South Korea, China and Taiwan, writes columns for trade magazines and has appeared on TV.
美容師こやゆう / Koyayu
All creatorsAffiliation: Independent · Last post: 12 October 2026 (YouTube).
Koyayu has 173K YouTube subscribers and 133.9K Instagram followers. The channel compares shop-bought shampoos, treatments and trending hair-care products from a stylist’s point of view, under the title “beautiful-hair adviser”. Koyayu works as a hairstylist in Kumamoto and developed the hair-care brand Kiyoputa.
もごシャンプー(ごもたろう) / Mogo Shampoo
All creatorsAffiliation: Own private salons, Toshima, Tokyo · Last post: 10 October 2026 (X).
Mogo Shampoo has 115K YouTube subscribers and introduces and compares popular shampoos and hair-care products. The creator runs three private salons in Toshima, Tokyo, and sells original hair-care products on Rakuten, Amazon and Yahoo! Shopping.
八島美容室(八島ひとみ) / Hitomi Yashima
All creatorsAffiliation: Yashima Biyoshitsu (channel name) · Last post: 31 July 2026 (YouTube).
Hitomi Yashima has 85.1K YouTube subscribers and 52.6K Instagram followers. The channel carries the name Yashima Biyoshitsu and presents hair-care methods alongside recommended salon-exclusive shampoos and treatments. The recommended salon-exclusive products are sold online through a lifekarte salon code.
shuco / Shuco
All creatorsAffiliation: TRESSE (hair-accessory brand, director) · Last post: 17 October 2026 (YouTube).
Shuco has 29.4K YouTube subscribers and 53.5K Instagram followers. The vlogs cover hair care, hair arrangements, hair accessories and behind-the-scenes work as a hairstylist and hair-diagnosis specialist. Shuco is also director of the hair-accessory brand TRESSE.
田村タム / Tam Tamura
All creatorsAffiliation: Independent · Last post: 18 October 2026 (YouTube).
Tam Tamura has 17.2K YouTube subscribers and 15.3K Instagram followers. Under the theme of beautiful hair for Japanese women, the channel shows how to handle hair dryers and hair care from a stylist’s viewpoint, with comparison videos of dryers and care products.
Hair Colour, Balayage, Bleach and High-Tone Specialists
Six colour specialists who post balayage, highlights, bleach and high-tone colour on real clients, mainly on Instagram and YouTube.
YAMATO / Yamato
All creatorsAffiliation: Independent · Last post: 8 October 2026 (Instagram).
YAMATO posts design-colour work on Instagram, where the account name reads “YAMATO / Balayage / Highlights”. The feed centres on balayage and highlight results, and the account has 401.7K Instagram followers.
Miyakoshi / Miyakoshi
All creatorsAffiliation: Independent · Last post: 17 October 2026 (Instagram).
Miyakoshi is a hairstylist who shares bleach-colour and hair-texture work on Instagram, where the account name reads “Miyakoshi / hair texture improvement / bleach colour”. The account has 203.7K Instagram followers.
森岡樹(miki) / Miki Morioka
All creatorsAffiliation: A salon in Umeda, Osaka · Last post: 18 October 2026 (Instagram).
Miki Morioka works at a salon in Umeda, Osaka, and posts bleach and high-tone colour videos. Instagram is the main platform, with 65.5K followers, and the TikTok profile points viewers to the same Instagram account.
KUMA(熊谷一樹) / Kazuki Kumagai
All creatorsAffiliation: iroasobi (salon) · Last post: 17 October 2026 (YouTube).
Kazuki Kumagai, known as KUMA, explains and demonstrates bleach, high-tone and uneven-colour correction work. KUMA works only with colour, and every client has bleach. Instagram, with 65.0K followers, is the main platform, and the YouTube channel has 4.57K subscribers.
mayuka(白のマスカラの人) / Mayuka
All creatorsAffiliation: A salon in Nagoya · Last post: 10 September 2026 (YouTube).
Mayuka is a hairstylist at a Nagoya salon who posts glossy high-tone colour and home care matched to hair type. The YouTube channel has 21K subscribers and the Instagram account has 32.9K followers.
宙也 / Chuya (ブリーチカラー専門家)
All creatorsAffiliation: ALLY TOKYO · Last post: 18 October 2026 (Instagram).
Chuya is a bleach-colour hairstylist working in the Harajuku and Omotesando area. The channel covers high-tone designs planned around colour fade, colour planned with the scalp in mind, and white colour. The YouTube channel has 46K subscribers and the Instagram account has 23.7K followers.
Self-Styling, Updos and Hair Arrangement Tutorials
Nine creators who teach arrangements people can do themselves, from curling-iron techniques and updos to elastic-only styles and braids.
maya(中西まや) / Maya Nakanishi
All creatorsAffiliation: Independent · Last post: 14 October 2026 (YouTube).
Maya Nakanishi shares easy self-arrangement updos that cover problem areas such as frizz or a flat back of the head, using hair accessories, for women in their 20s to 40s. Alongside salon work as a hairdresser, Maya also does freelance bridal hair and make-up. Instagram has 474.7K followers, YouTube 137K and TikTok 118.9K, and a hair-arrangement book has its own account, @maya_hair.book.
まるちゃん(木村かすみ) / Marucchan Hair (Kasumi Kimura)
All creatorsAffiliation: Independent · Last post: 21 September 2026 (YouTube).
Kasumi Kimura, who posts as Marucchan Hair, shares quick, easy and cute self-arrangements, including how to use hair accessories and items from 100-yen shops. Kimura is a working hairdresser. Instagram has 414.2K followers, YouTube 77.1K and TikTok 68.6K.
水野年朗 / Toshirou Mizuno
All creatorsAffiliation: Courbe (hair salon, as head) · Last post: 12 October 2026 (YouTube).
Toshirou Mizuno explains step by step how to style everyday hair, curls, and updos for weddings and parties. Mizuno is a hairdresser who heads the Courbe hair salon and has written a book, Toshi’s 5 min. Hair Magic. Instagram has 228.9K followers, YouTube 70.9K and TikTok 38.6K.
キラキラ美容師あいり / Kirakira Biyoushi Airi
All creatorsAffiliation: A salon in Shibuya, Tokyo · Last post: 5 October 2026 (YouTube).
Airi is a working hairstylist in Shibuya who posts short videos on fluffy, long-lasting hair sets and idol-style fringes. TikTok has 148.9K followers, Instagram 134.5K and YouTube 89.8K subscribers.
木村達沖 / Tatsuoki Kimura
All creatorsAffiliation: Runs four beauty salons; own brand KIKIMEE · Last post: 17 October 2026 (YouTube).
Tatsuoki Kimura posts daily hair-set and arrangement videos, from professional sets for stylists to easy everyday looks, and currently uploads ASMR hair-set videos. KIKIMEE is the creator’s own brand of styling products, shampoo and treatment. Instagram has 78K followers and YouTube 28.1K subscribers.
保科真紀 / Maki Hoshina
All creatorsAffiliation: uka (Tokyo Midtown Roppongi) · Last post: 4 October 2026 (Instagram).
Maki Hoshina is a stylist at uka in Tokyo Midtown Roppongi who posts adult self-arrangements finished with a single hair tie. A hair-arrangement book was published by KADOKAWA on 25 September 2021. uka also sells its own hair-care products. Instagram has 77K followers.
新井甫青(TikTokの巻き髪おじさん)/ Arai
All creatorsAffiliation: Independent · Last post: 15 October 2026 (Instagram).
Arai posts short explainers on curling-iron technique and hair-tie-only arrangements for people who find styling hard. The Instagram account name promises curling-iron videos that take a minute to follow, and the account has 66.6K followers.
ヘアアレンジまなみ(野本まなみ)/ Manami Nomoto
All creatorsAffiliation: Independent · Last post: 17 October 2026 (YouTube).
Manami Nomoto posts everyday self-arrangements and updos in short videos, with a different hairstyle every day. TikTok is the main platform, with 145.8K followers, and YouTube has 32.1K subscribers and Instagram 22.5K followers. Nomoto earned a hairdresser licence at beauty school.
石川千恵(Chie's Hair Arrange) / Chie Ishikawa
All creatorsAffiliation: Independent · Last post: 17 October 2026 (YouTube).
Chie Ishikawa publishes braid and updo tutorials twice a week, filmed from behind with the hands in view and the face never shown. The YouTube channel has 851K subscribers. A companion site, chieshairarrange.com, lists the products used, and Ishikawa also holds hair-arrangement lessons in Tachikawa.
Quick Styles for Busy Mornings and Kids' Hair
Seven creators who post quick styles for busy mornings and children’s hair, from elastic-only ponytails to looks for school events and dance recitals.
きゃん(can・ママ美容師)/ Can
All creatorsAffiliation: Independent · Last post: 30 August 2026 (YouTube).
Can posts buns, low ponytails and twisted-ponytail looks that need nothing but a hair elastic, aimed at time-pressed mornings. The Instagram account has 235K followers and is the main channel, with a smaller TikTok and YouTube presence. Can is a working mum and hairstylist.
ゆか(元美容師) / Yuca
All creatorsAffiliation: Independent · Last post: 9 October 2026 (YouTube).
Yuca explains five-minute grown-up arrangements that make use of natural curls, with step-by-step detail on Instagram for beginners and mums. The Instagram account has 194.5K followers, and the YouTube channel adds 22.9K subscribers. Yuca is a former hairstylist and runs a Rakuten ROOM page.
ゆい(簡単可愛い♡娘の映えヘア)/ Yui
All creatorsAffiliation: Independent · Last post: 18 October 2026 (Instagram).
Yui shares five-minute hairstyles for two young daughters, from everyday looks to recital and event styling, including arrangements that use inexpensive 100-yen-shop accessories. The Instagram account has 105.4K followers and is the main channel. Yui is a mum who works in hair and make-up.
はる(hair haru)/ Haru
All creatorsAffiliation: Independent · Last post: 2 October 2026 (YouTube).
Haru posts hair arrangements under the banner of quick styles for busy mums, such as one-minute updos that need only an elastic and refreshed ponytails. The Instagram account has 84.9K followers, and the YouTube channel has 17.5K subscribers.
MIHO(MIHO hairarrange)/ Miho
All creatorsAffiliation: Independent · Last post: 27 August 2026 (YouTube).
Miho shows simple arrangements for a daughter that fit rushed mornings, along with styles for kindergarten and nursery events. The Instagram account has 83K followers, and the YouTube channel has 6.02K subscribers. Miho is a hairstylist and mum who loves hair arrangement.
みさ(3児ママの朝5分簡単ヘア)/ Misa
All creatorsAffiliation: Independent · Last post: 17 October 2026 (YouTube).
Misa is a mum of three who is not a hairstylist, sharing five-minute looks organised by occasion, such as work days, school days and events, including reverse braids and headband-style braids for those who find styling fiddly. The Instagram account has 37K followers and is the main channel.
のこゆん / Nokoyun
All creatorsAffiliation: Independent · Last post: 16 October 2026 (YouTube).
Nokoyun teaches beginners eye-catching hair for sports days, dance recitals and festivals, including cornrows, braids and extension braiding. The YouTube channel has 39.1K subscribers and is the main channel. Nokoyun is an amateur with no hairdressing qualification.
Men's Cuts, Perms and Self-Styling
Six barbers and men’s hairstylists covering men’s cuts, perms and makeovers, and how to set short hair with wax at home.
佐々田和海 / Kazumi Sasada
All creatorsAffiliation: D.D. · Last post: 16 October 2026 (Instagram).
Kazumi Sasada is a hairstylist at D.D. who builds the Instagram account around men’s hair, with men’s straightening named in the profile display name. The account has 223.2K Instagram followers, which makes Instagram the main platform.
しぶやゆうき / Yuki Shibuya(大変身ちゃんねる)
All creatorsAffiliation: Representative of Otokojuku Co., Ltd. · Last post: 29 May 2026 (YouTube).
Yuki Shibuya is a licensed barber and an All Japan Hair and Fashion Contest champion who transforms the hair and overall look of ordinary men in Daihenshin Channel videos. The channel has 420K YouTube subscribers and is presented as a two-person show that also covers appearance and conversation coaching beyond hair. Yuki Shibuya represents Otokojuku Co., Ltd.
めしこ【美容師】/ Mesico
All creatorsAffiliation: Hair salon in Fukuoka · Last post: 18 October 2026 (YouTube).
Mesico is a Fukuoka hairstylist who shows men how to style their hair themselves each day, such as applying wax for a centre-parted look. The creator has 252K YouTube subscribers and 258.1K TikTok followers, with TikTok as the main short-video channel. Mesico also promotes the hair-care line me4care.
カンタ / Kanta(渋谷でイメチェンさせる人)
All creatorsAffiliation: Salon in Shibuya · Last post: 4 October 2026 (YouTube).
Kanta is a hairstylist who focuses on men and shares image-change videos of ordinary men getting new cuts and perms, filmed with before-and-after comparisons. The YouTube channel has 75.2K subscribers, with Instagram at 17.9K and TikTok at 23.8K.
毛利太嘉 / Taka Mouri
All creatorsAffiliation: Maison for men (Kobe Toa Road and Osaka Shinsaibashi) · Last post: 13 October 2026 (YouTube).
Taka Mouri founded and runs Maison and Maison for men, and posts men’s perm makeovers on YouTube, which has 63.1K subscribers. TikTok adds 43.6K followers. Taka Mouri sells an own-brand perm styling wax, Maison product wax 01.
高木(vellgo)/ Takagi (vellgo)
All creatorsAffiliation: vellgo, men’s salon in Anan, Tokushima (owner) · Last post: 7 October 2026 (YouTube).
Takagi owns vellgo, a men’s-only salon in Anan, Tokushima, and uses the YouTube channel to explain how to style short, very short and textured hair at home. The channel has 43.7K subscribers and the Instagram account 5,450 followers. Mobile haircuts are also offered.
Grey Hair and Mature Hair
Four creators on grey and mature hair: a grey-hair transition account and three stylists cutting short and face-framing styles for mature women.
ひーこ / Hico
All creatorsAffiliation: Independent · Last post: 18 October 2026 (YouTube).
Hico documents the move to grey hair from the age of forty, with hair care and beauty content for enjoying grey hair with an elegant, relaxed look. The channel is titled Grey Hair Beauty in Your 40s. Instagram is the biggest platform at 96.1K followers, and YouTube has 15K subscribers. Hico also introduces salon-exclusive products through an online shop, lifekarte.
渡邊一也 / Kazuya Watanabe
All creatorsAffiliation: Salon in Omotesando · Last post: 18 October 2026 (YouTube).
Kazuya Watanabe is an Omotesando hairstylist who posts face-framing and tailored hairstyles for adult women. The YouTube channel has 108K subscribers, with Instagram at 12.1K and TikTok at 4,544. Kazuya Watanabe heads TWILIGHT TOKYO.
みうらしょう / Sho Miura
All creatorsAffiliation: VIEW Shinsaibashi (premium stylist) · Last post: 17 October 2026 (YouTube).
Sho Miura is a premium stylist at VIEW Shinsaibashi in Osaka who posts short cuts for adult women that aim for a younger, smaller-faced look. The YouTube channel has 44.2K subscribers.
山下永次 / Eiji Yamashita
All creatorsAffiliation: Independent · Last post: 9 October 2026 (YouTube).
Eiji Yamashita is a hairstylist whose videos centre on beautiful short cuts for adult women and on fixing hairstyles that went wrong. The YouTube channel has 29.5K subscribers and the Instagram account 25.5K followers.
Thinning Hair and Wig Journeys
Four creators who post openly about their own thinning hair, from wearing and choosing wigs to makeovers and everyday life.
西村健太 / Kenta Nishimura
All creatorsAffiliation: Independent (producer of the handmade brand &K) · Last post: 18 September 2026 (Instagram).
Kenta Nishimura shares a personal thinning-hair experience, including videos that transform the look with a wig and make-up, treating the topic with humour. Instagram is the main platform with 109.6K followers, while the YouTube channel is small at 1,250 subscribers. Kenta Nishimura produces the handmade brand &K, which has an official shop.
NORIO(若ハゲの生き様) / Norio
All creatorsAffiliation: Independent · Last post: 13 October 2026 (YouTube).
Norio shares the experience of living with hair loss from a young age, alongside the daily reality of paying off a large debt. The YouTube channel has 157K subscribers.
レジェンド / Legend
All creatorsAffiliation: Independent · Last post: 16 October 2026 (YouTube).
Legend has dealt with thinning hair since their twenties and shares the process, along with image changes and hairstyle makeovers, in an upbeat way. The YouTube channel has 129K subscribers, and its content also reaches beyond the hair-loss theme to other genres.
ひゃん(fuwari) / Hyan
All creatorsAffiliation: Runs the wig shop fuwari · Last post: 16 October 2026 (YouTube).
Hyan talks about living with thinning hair and shares tips on choosing and wearing wigs, drawing on personal experience. The YouTube channel has 14.8K subscribers. Hyan also runs the wig shop fuwari.