This list compares ten influencer marketing agencies based in Tokyo. It was compiled by CoDigital, which appears first. The other nine are established Japanese firms, several of them listed on the Tokyo Stock Exchange, that publish their websites in Japanese and mainly work with Japanese companies.
If you are a brand outside Japan, the first question is usually language: who will brief creators, negotiate fees, review content and report back to your team in English? That is the gap CoDigital was set up to fill.
How this list was put together
We looked at agencies headquartered in Tokyo whose core business includes influencer or creator marketing in Japan. Company details below come from each firm’s own website or stock exchange disclosures as of October 2026. Figures such as client counts are the companies’ own published numbers. We have not ranked the nine Japanese agencies against each other; they are listed in no particular order after CoDigital.
1. CoDigital
Best for: global brands entering or growing in Japan
CoDigital is a Tokyo-based influencer marketing agency in Jingumae, Shibuya, that helps international brands work with Japanese influencers, creators and KOLs. Projects run in English with your team and in native Japanese with creators, agencies and platforms. Contracts and reporting are provided in English and Japanese, and this website is available in 12 languages.
- Services: creator discovery and shortlisting, campaign planning, casting and negotiation, campaign management, reporting, and localization of messaging for Japanese audiences
- Platforms: Instagram, TikTok, YouTube, X and LINE
- Formats: product seeding, creator content campaigns, and launch and awareness campaigns
- Timeline: roughly four to eight weeks from brief to first published content
- Research: CoDigital publishes guides to Japanese influencers by category, covering more than 2,000 creators with follower counts checked on each platform
If your team does not yet have a Japanese entity, distributor or local staff, CoDigital can act as your marketing partner on the ground. Contact the Tokyo team.
2. CyberBuzz, Inc.
Best for: Japanese companies looking for full-service SNS marketing
CyberBuzz (サイバー・バズ) is a social media marketing company headquartered in Shibuya, listed on the Tokyo Stock Exchange (code 7069). It provides end-to-end SNS marketing support and runs the influencer network NINARY, the talent management unit BE One Agent and the product-trial programme ripre. Its website is in Japanese.
3. TRENDERS, Inc.
Best for: Japanese beauty and lifestyle brands
TRENDERS (トレンダーズ) is based in Ebisu, Shibuya, and listed on the Tokyo Stock Exchange Growth Market (code 6069). Its business covers SNS-driven buzz creation and influencer marketing, and it operates the beauty media MimiTV. Its website is in Japanese.
4. SOCIALWIRE CO., LTD. (Find Model)
Best for: Japanese companies looking for influencer casting at volume
SOCIALWIRE (ソーシャルワイヤー) is listed on the Tokyo Stock Exchange Growth Market (code 3929). Through its Find Model service it provides influencer casting, SNS ad operation and Instagram account management, and it publishes a track record of more than 19,000 projects. Its websites are in Japanese.
5. toridori, Inc.
Best for: Japanese companies that prefer a matching platform
toridori (トリドリ) is headquartered in Shibuya and listed on the Tokyo Stock Exchange Growth Market (code 9337). It operates toridori base, which matches companies with influencers, and a subscription-style influencer marketing service. Its website is in Japanese.
6. THECOO Inc.
Best for: Japanese companies combining influencer campaigns with analytics
THECOO is based in Jingumae, Shibuya, and listed on the Tokyo Stock Exchange Growth Market (code 4255). It runs influencer marketing campaigns, the influencer analytics tool iCON Suite and the fan community app Fanicon. Its website is in Japanese.
7. VAZ Inc.
Best for: Japanese companies working with creator-production talent
VAZ is headquartered in Ginza, Chuo, and combines an influencer production company with SNS marketing services. Its website is in Japanese.
8. spicebox, inc.
Best for: Japanese companies looking for influencer and KOL strategy with co-created content
spicebox (スパイスボックス) is based in Toranomon, Minato, and counts Hakuhodo group companies among its shareholders. It plans influencer and KOL strategy and produces content together with creators. Its website is in Japanese.
9. Natee Inc.
Best for: Japanese companies focused on short-form vertical video
Natee is headquartered in Shibuya and has been part of the Akatsuki group (Tokyo Stock Exchange Prime, code 3932) since August 2025. It specialises in short-form vertical video and creator-led SNS marketing. Its website is in Japanese.
10. LIDDELL Inc.
Best for: Japanese companies looking for an established SNS marketing platform
LIDDELL (リデル) is based in Midtown Tower, Akasaka, Minato. It provides SNS and influencer marketing through its INFLUFECT service and publishes a track record of more than 7,000 client companies. Its website is in Japanese.
Choosing an agency in Tokyo as an overseas brand
- Language of the project: check who briefs creators, negotiates and reports, and in which language. Most Japanese agencies work in Japanese only.
- Market entry stage: if you have no Japanese entity yet, ask whether the agency can contract and run the campaign on your behalf.
- Creator fit over follower count: Japanese audiences respond to creators who already cover your category. Our category guides show who is active in each field.
- Reporting: agree on the metrics and the reporting language before the campaign starts.