Top 50 Men's Grooming Influencers in Japan to Know in 2026

Affiliation: Independent · Last post: 5 October 2026 (YouTube).

A men’s beauty and grooming channel with 1.14M YouTube subscribers and 242K Instagram followers. The format is skincare and men’s cosmetics reviews in which the presenter states plainly whether a product would be bought again. The audience is men looking for straightforward guidance on what to try.

Affiliation: Independent · Last post: 7 October 2026 (Instagram).

Ryota’s Handsome Factory has 386K YouTube subscribers and posts consulting-style content on self-improvement and grooming for men. The channel description leads viewers from a free action-map session to paid courses of its own, so a brand should treat it as a creator who also sells services.

Affiliation: Independent · Last post: 8 October 2026 (X).

Eito Miyanaga has 259K YouTube subscribers and shares grooming, make-up and beauty information for adult men, with business people as the stated focus. The channel is on YouTube, with Instagram and X alongside.

Affiliation: Independent · Last post: 8 October 2026 (YouTube).

Koki has 104K YouTube subscribers and posts men’s skincare content built around looking fresh and well-groomed, and also works as a model. He sells his own brand, 1kemen, a sunscreen gel listed on Amazon, which makes him a possible competitor for sunscreen brands.

Affiliation: Employed at a beauty company (per channel description) · Last post: 8 October 2026 (YouTube).

Yano has 94.3K YouTube subscribers and 120K Instagram followers, and covers men’s beauty and cosmetics. The channel description states three years as a cosmetics buyer and experience as a beauty-sector marketer (self-reported). Brands competing with the employer should check before booking.

Affiliation: Independent · Last post: 4 October 2026 (YouTube).

Dan has 91.4K YouTube subscribers and 85.9K TikTok followers. The channel introduces drugstore-priced and Korean skincare and cosmetics, with content useful to both men and women. Recent YouTube output leans towards short videos.

Affiliation: Independent · Last post: 3 October 2026 (YouTube).

VIYOKEN has 57.2K YouTube subscribers. The channel puts cosmetics to the test in a product-testing format. YouTube is the main platform; Instagram and X accounts exist but are small.

Affiliation: Independent · Last post: 4 October 2026 (YouTube).

Tommy runs the channel “アラサー男子の美容ログ” (a beauty log for men around thirty), with 19.4K YouTube subscribers. The format is trying many beauty products and sharing the ones the presenter liked.

Affiliation: Independent · Last post: 8 October 2026 (YouTube).

Takumi has 17.6K YouTube subscribers and posts men’s skincare and makeover-style content.

Affiliation: Independent · Last post: 8 October 2026 (YouTube).

Riku runs “正直メンズ美容” (Honest Men’s Beauty), a YouTube channel of men’s beauty reviews with 12.6K subscribers.

Affiliation: Independent · Last post: 8 October 2026 (Instagram).

Nuusan has 75K Instagram followers and posts knowledge and recommended items for men interested in beauty, with a following among adult men. A sponsored post for the myberyl skincare cream is on record.

Affiliation: Independent · Last post: 8 October 2026 (Instagram).

Yuu runs an Instagram account under the display name メンズ美容｜ユウ, with 50K followers, covering men’s beauty and skincare.

Affiliation: Independent (couple account) · Last post: 8 October 2026 (Instagram).

Milmen Couple is a couple-run Instagram account with 48K followers, introducing men’s cosmetics and skincare. Brand tie-up posts, including one with UNLICS, are shown on the account.

Affiliation: Independent · Last post: 29 September 2026 (Instagram).

Rei has 15K Instagram followers and posts under the display name Rei｜メンズ美容. The account covers men’s beauty as part of grooming and a clean, well-kept look (seiketsukan).

Affiliation: Independent · Last post: 30 August 2026 (Instagram).

Marvin is a model with 14K Instagram followers who posts mainly skincare routines. His profile lists Japanese, English and German as languages he speaks.

Affiliation: Independent · Last post: 7 October 2026 (YouTube).

Yu posts on YouTube (1.3K subscribers) and Instagram (4,448 followers) about men’s beauty for men in their 30s, including worries such as heavy beard shadow and curly hair. The channel description promotes a clean-look method drawn from 15 years of experience and states a face-type men’s adviser title (self-reported).

Affiliation: Independent · Last post: 8 October 2026 (YouTube).

Kei Inukai runs the YouTube channel KEIちゃんねる with 647K subscribers, plus 379K Instagram followers. He posts beginner-oriented men’s make-up, grooming and styling videos, and many videos centre on fashion as well as beauty.

Affiliation: Independent · Last post: 8 October 2026 (YouTube).

Shu Watanabe describes himself as a men’s beauty enthusiast and posts cosmetics reviews and make-up techniques, with 290K Instagram followers, 263.1K on TikTok and 220K YouTube subscribers. A sponsored post for ZEESEA face powder is on record.

Affiliation: Independent · Last post: 5 October 2026 (X).

Sena Kurumatani has 212K YouTube subscribers, 50K Instagram followers and 27.1K on X. His theme is looking good and well-groomed until 60, and the YouTube channel is called 車谷セナの美容学校. The latest YouTube upload was in May 2026, with recent posts on Instagram and X.

Affiliation: Independent hair and make-up artist (self-reported) · Last post: 8 October 2026 (Instagram).

KUBOKI has 43.2K YouTube subscribers and 6,911 Instagram followers. By his own description he does hair and make-up for models and actors in magazines and on television, and his videos teach grooming and make-up to men in their 30s and over.

Affiliation: Own businesses (video marketing, cosmetics, appearance consulting) · Last post: 6 October 2026 (YouTube).

tenma has 32.3K YouTube subscribers and 17.8K TikTok followers, and explains men’s make-up and a more polished look in logical steps. He lists a cosmetics certification (level 1) and a face-type men’s adviser title (both self-reported). He also runs video-marketing, cosmetics and appearance-consulting businesses.

Affiliation: Independent · Last post: 17 August 2026 (YouTube).

Kosuke runs a small YouTube channel with 1.88K subscribers covering men’s make-up, dieting and self-improvement.

Affiliation: Independent · Last post: 8 October 2026 (Instagram).

Kondo Yohdi calls himself a メイク男子 (make-up boy) and posts men’s make-up in a relaxed tone. He has 103K Instagram followers, 188.6K on X and 221K YouTube subscribers. The YouTube channel’s latest upload was in December 2023, while Instagram and X remain active.

Affiliation: Independent · Last post: 8 October 2026 (Instagram).

MIRAI presents himself as a travelling beauty boy (旅する美容男子), posting travel and event videos alongside short skincare and beauty clips. He has 20.5K TikTok followers and 9,474 on Instagram; the YouTube channel is very small.

Affiliation: NUVI (representative) · Last post: 8 October 2026 (YouTube).

Mikami runs a YouTube channel of men’s hair-setting explainers with 404K YouTube subscribers. The channel description lists him as the representative of NUVI and brand director of the KANTAN series, his own hair wax brand, which is a relevant fact for any competing styling-product brand.

Affiliation: Independent · Last post: 8 October 2026 (X).

Kaminishi posts hairstyle before-and-after videos for a YouTube audience of 335K subscribers, alongside 41.2K followers on X and 24K on Instagram. The format shows the finished change directly, which suits viewers deciding on a new cut or styling routine.

Affiliation: Independent · Last post: 8 October 2026 (YouTube).

Rin, whose display name reads 美容男子 (“beauty guy”), posts hair-setting clips in a light, everyday tone and reaches 24.6K followers on TikTok, 18K on Instagram and 13.4K YouTube subscribers. The short, repeatable format fits quick styling demonstrations.

Affiliation: Nagoya salon · Last post: 24 September 2026 (YouTube).

Sato is a hairdresser in Nagoya, according to the channel description, and his YouTube channel has 3,030 subscribers. He explains how adult men can style their hair and introduces styling products, a niche audience that is small but focused on the topic.

Affiliation: BOND TOKYO (representative, per Instagram display name) · Last post: 3 October 2026 (X).

Morusan has 567K YouTube subscribers, 275.1K followers on X and 49K on Instagram. He comes from a barber background and covers men’s hair makeovers, how to use wax and skincare. His Instagram display name identifies him as representative of BOND TOKYO.

Affiliation: OCEAN TOKYO (vice president) · Last post: 25 September 2026 (YouTube).

Kohei Mishina is a hairdresser who, according to his channel description, is vice president of OCEAN TOKYO. He posts hairstyle and hair-setting videos to 333K YouTube subscribers, with 123.1K followers on X and 74.3K on TikTok.

Affiliation: Independent · Last post: 5 October 2026 (YouTube).

SHOHEI is a hairdresser and YouTuber with 219K subscribers who works without an agency. His channel centres on men’s beauty and blends it with entertainment, and he has a further 45.5K followers on X.

Affiliation: Shibuya salon · Last post: 5 October 2026 (YouTube and Instagram).

Naoya Nonaka is a hairdresser and barber working in Shibuya who is known for transformation cuts. He runs a dedicated men’s Instagram account with 225K followers alongside a YouTube channel with 119K subscribers.

Affiliation: SKILL (representative) · Last post: 30 September 2026 (Instagram).

Keiya Iwamoto is the representative of the men’s salon SKILL, with locations in Fukuoka and Tokyo. He combines men’s hair, make-up and fashion in his posts to 93K Instagram followers and 75.1K YouTube subscribers. He also runs a business training hairdressers.

Affiliation: ii+U, Ginza (representative) · Last post: 6 October 2026 (YouTube).

So is the representative of the Ginza hair salon ii+U and has 66.2K YouTube subscribers. The channel covers hair knowledge, styling and before-and-after results.

Affiliation: Soleria, Shinjuku (representative) · Last post: 23 August 2026 (YouTube).

Shinichi Tanaka is the representative of Soleria, a private salon in Shinjuku, and is also a seminar instructor. He specialises in cuts for men aged 30 to 60 and has 45.2K YouTube subscribers, 12.7K followers on X and 3,904 on TikTok.

Affiliation: メンズヘアNoN恵比寿 (president) · Last post: 24 September 2026 (YouTube).

Chaki is the president of メンズヘアNoN恵比寿, a salon in Ebisu that specialises in men’s hair, and also works as a seminar instructor. His YouTube channel has 10.9K subscribers.

Affiliation: Omotesando salon · Last post: 8 October 2026 (YouTube).

Taichi Kimura is a hairdresser in Omotesando who specialises in hair straightening and curly hair for men, according to his channel description. He has 8.43K YouTube subscribers and 1,022 Instagram followers.

Affiliation: Shinsaibashi salon · Last post: 7 October 2026 (Instagram).

Akada is a men’s hairdresser in Shinsaibashi, Osaka, with 9,343 Instagram followers and 7.31K YouTube subscribers. His content centres on polished hairstyles and cuts tailored to the individual.

Affiliation: OCEAN TOKYO (representative) · Last post: 6 October 2026 (Instagram).

Takuya Takagi is the representative of OCEAN TOKYO, which runs 12 salons including Harajuku and Shibuya. He has 213K Instagram followers, 58.3K on X and 54.7K YouTube subscribers, and posts hairstyles along with management content for hairdressers. He is also an author.

Affiliation: Shibuya salon · Last post: 13 August 2026 (YouTube).

Keisuke Kobayashi is a men’s hairdresser in Shibuya whose work centres on hair straightening and cuts. He has 17K Instagram followers and 1,060 YouTube subscribers.

Affiliation: Freelance barber at a shared barbershop in Ginza · Last post: 1 October 2026 (YouTube).

Nakatani is a freelance barber working at a shared barbershop in Ginza. He posts men’s hair and shaving videos and has 96.2K TikTok followers, 4,836 on Instagram and 3,160 YouTube subscribers.

Affiliation: Independent · Last post: 25 September 2026 (Instagram).

Shuta Fukaura runs a YouTube channel with 82.7K subscribers that treats personal grooming as an investment, explaining hair and seiketsukan (a clean, well-kept look) for men. The audience is ordinary men looking for simple, practical appearance advice, with smaller Instagram, TikTok and X accounts alongside.

Affiliation: Runs the Re:birth appearance consultancy · Last post: 8 October 2026 (YouTube).

Hiroki publishes the “Akanuke Daigaku” (glow-up university) channel, with 46.8K YouTube subscribers, putting men’s skincare, grooming and attractive-appearance advice into words for a young male audience. He operates his own paid appearance-consulting service, Re:birth, which his channel points viewers towards, so brands should treat him as a creator with a commercial offer of his own.

Affiliation: Independent · Last post: 19 August 2026 (YouTube).

Shows presents his channel as a “textbook of grooming”, covering the personal-care basics not taught at school, such as shaving, teeth-brushing and skincare routines. He has 2.77K YouTube subscribers and 7,426 on Instagram, a small base.

Affiliation: Re’Dent (Osaka) · Last post: 8 October 2026 (Instagram).

Youten is the owner of Re’Dent, an Osaka men’s beauty salon aimed at students, and posts about the cleanliness of hair, brows and body hair. His largest audience is 341.2K TikTok followers, with 35K on Instagram and 19.1K on YouTube. He runs the salon himself and distributes content through LINE.

Affiliation: Independent · Last post: 3 March 2026 (Instagram).

Known as “Otoko-migaki-man” (the man-polishing man), Okami-kun posts men’s grooming, personal-presentation and glow-up content, reaching 178.3K followers on TikTok. His Instagram display name is 大上海斗 (オオカミくん男磨きマン). A published case study records brand tie-ups with him.

Affiliation: Independent · Last post: 4 October 2026 (Instagram).

KENTY describes himself as a “Fragrance Translator” (self-described title) and explains scents, how to wear them and the impression they create, under the name Kenty Fragrance School. He has 18.4K YouTube subscribers and 19K Instagram followers.

Affiliation: Celes · Last post: 31 March 2026 (YouTube).

This creator calls himself a perfume stylist (self-described) and answers viewers’ perfume questions on a YouTube channel with 10.9K subscribers. He also runs Celes, his own online perfume shop, so he is a retailer as well as a reviewer, which matters for brands that compete with what he sells.

Affiliation: Independent · Last post: 8 October 2026 (YouTube).

Perfumed magazine is a YouTube channel with 10.7K subscribers that introduces recommended perfumes through review-style videos. It posts regularly on YouTube.

Affiliation: Independent · Last post: 5 October 2026 (YouTube).

Mitts Fragrance Channel posts perfume reviews on YouTube and has 6,260 subscribers.