Top 50 Outdoor Influencers in Japan to Know in 2026

Last YouTube upload: within the past week.

187K YouTube subscribers, the largest of the solo-camping channels here. A woman solo camper heads into nature with drinks and snacks, built around a recurring “one-person izakaya” session at the campsite; some episodes are filmed while car-sleeping rather than at a conventional campsite.

Last YouTube upload: within the past two weeks.

111K YouTube subscribers. Posting since 23 October 2021, the creator camps solo from a Jeep Wrangler, which is the way to reach each campsite rather than the subject of the videos, and plans to bring a dog into future content.

Last YouTube upload: within the past month.

64.9K YouTube subscribers. Oto prefers camping alone in the forest without campsite facilities, with the fire and the surrounding nature as the concept, which places the channel at the wild-camping (yaei) end of solo camping.

Affiliation: Runs a companion camping blog, “Chotto Camp Itte Kuru” (per the channel’s own description) · Last YouTube upload: within the past month.

28.7K YouTube subscribers. Camping since 2017, Sally runs the video channel and the blog as a pair, so a gear review can appear in both formats.

Last YouTube upload: within the past few days.

11.8K YouTube subscribers. Under the name “Tsutomu CAMP&HIKE”, the channel began with solo camping and has expanded into solo mountain hiking, giving it two adjacent formats.

Last YouTube upload: roughly six months ago.

170K YouTube subscribers, the largest of the family and couple-camping channels here. It has posted personal camping videos since it began on 18 April 2019.

Last YouTube upload: within the past few days.

36K YouTube subscribers. A married couple based in Niigata film their camping trips alongside the prefecture’s food, drink and tourist spots, combining campsite and gear content with regional travel.

Last YouTube upload: within the past few days.

17.8K YouTube subscribers. Toto brings the family along on a weekend outdoor hobby, and, as the channel name says, covers car-sleeping (shachu-haku) as well as camping.

Last YouTube upload: within the past few days.

8.73K YouTube subscribers. Husband “Shinshin” and partner “Sumisumi” camp together once or twice a month, documenting their meals and campfire time on a small but consistently active channel.

Last YouTube upload: just over a week ago.

8.72K YouTube subscribers. Yamaken, who says he cannot bring his wife along, goes camping again and again with his child, giving the channel a specific, recurring father-and-child angle rather than a general family format.

Last YouTube upload: within the past week.

5.41K YouTube subscribers. Part of a couple with four children who had never even held a barbecue before they started camping, Mii presents the channel as a record of a family starting from zero, which speaks to first-time campers.

Last YouTube upload: 25 September 2026.

931K YouTube subscribers, the largest of the camp-cooking and gear channels here. The channel tests fishing tackle and outdoor gear on camera in a hands-on “tsun-tsun” verification style, and also sells its own limited-run original merchandise.

Last YouTube upload: roughly eight months ago.

202K YouTube subscribers. The channel is built around a single, narrow theme: camp cooking, specifically meals made at the campsite.

Affiliation: Self-described “shutchou ryourinin” (travelling chef), per the channel name · Last YouTube upload: within the past day.

89.2K YouTube subscribers. Mitsu presents himself as a travelling chef, cooking outdoors and at campsites, and uploads actively.

Last YouTube upload: roughly eleven months ago.

79.7K YouTube subscribers. A camp-cooking channel presented from the angle of a self-described working house-husband (kengyou shufu), as the channel name says.

Last YouTube upload: within the past month.

44.1K YouTube subscribers. After reviewing camp gear across a range of categories, FUKU began developing and selling his own line of affordably priced camp equipment, so he is both a reviewer and a gear maker.

Last YouTube upload: within the past day.

32.2K YouTube subscribers. A channel specialising in camp-gear introductions and reviews, with an active upload cadence.

Credentials: 31 years as a professional chef (self-reported) · Last YouTube upload: within the past week.

5.73K YouTube subscribers. After 31 years working as a chef, Sakutaro moved to the mountains of Shinshu, at roughly 800 metres, and cooks at an outdoor kitchen he built in his garden.

Last YouTube upload: within the past week.

323K YouTube subscribers, the largest of the bushcraft and off-grid channels here. It explains growing food and self-sufficiency through plant physiology, presenting cultivation as something anyone can do once they understand the science behind it.

Last YouTube upload: within the past month.

152K YouTube subscribers. After losing his job, Deku set out on a trip around Japan, fell for Yakushima and now lives there in the two-tatami-mat cabin the channel is named after.

Last YouTube upload: within the past month.

99.4K YouTube subscribers. Kitsune presents a quiet bushcraft world lived alongside nature: solo camping in the forest, tarp pitching, campfire cooking and the four seasons.

Last YouTube upload: within the past week.

68.5K YouTube subscribers. Told in a picture-book style, the channel follows a couple and their three dogs living in a forest at roughly 800 metres with a view of Yatsugatake; the dogs appear throughout.

Last YouTube upload: within the past week.

68.1K YouTube subscribers. Teror records daily life in a small rural cabin, with a wood stove among its equipment, and uploads frequently.

Affiliation: Formerly ran a wagashi (Japanese confectionery) café, per the channel description · Last YouTube upload: within the past month.

34K YouTube subscribers. Maki ran a wagashi café in Koenji, Tokyo, before encountering natural farming at 29 and moving to Kyoto, where the channel now documents a self-sufficient life.

Last YouTube upload: within the past day.

24.2K YouTube subscribers. Living deep in the mountains, the people behind the channel have set up their own water, electricity and internet while keeping a modern standard of living, and they upload actively.

Affiliation: Individual, publishing under the name “Kaho” · Last YouTube upload: within the past few days.

342K YouTube subscribers, the largest of the hiking and mountaineering channels here. Kaho keeps a hiking diary: trail-by-trail accounts rather than a themed review or gear-comparison format.

Affiliation: Individual · Last YouTube upload: within the past two weeks.

268K YouTube subscribers. The channel follows its creator’s growing pull towards more thrilling, adventure-style mountain routes rather than gentle day hikes.

Affiliation: Individual, presented under the name Yamashita Mayumi (as given on the channel’s about page) · Last YouTube upload: around two weeks ago.

107K YouTube subscribers. As its name, “Adult Woman’s Hiking”, suggests, the channel is aimed at women who hike as adults, a distinct audience from the larger, general channels in this group.

Affiliation: Individual, publishing under the name “Ado” · Last YouTube upload: within the past day.

62.9K YouTube subscribers. A personal hiking channel with a fixed upload slot every Sunday at 7pm.

Affiliation: Individual, publishing under the name “Takkar” · Last YouTube upload: around a month ago.

41.4K YouTube subscribers. The channel is a personal record of individual hikes rather than a themed format.

Credentials: Alpinist; known for cleanup-climbing activity on Everest and other peaks · Affiliation: Environmental-protection activity, per his official channels · Last YouTube upload: around eight months ago.

25.2K YouTube subscribers. Noguchi Ken is a recognised figure in Japanese mountaineering, known for clean-up climbs on Everest and environmental work on Mount Fuji rather than for frequent uploads.

Affiliation: Individual · Last YouTube upload: within the past few days.

22.6K YouTube subscribers. Built around climbing alone, the channel sets out to help viewers hike safely, with detailed route explanations and practical information so that they can plan their own climbs.

Affiliation: Individual/team channel, presented under the nickname “Yassan” · Last YouTube upload: within the past day.

1.75M YouTube subscribers, the largest channel in this guide. It publishes fishing trips filmed across Japan, fronted by Yassan.

Last YouTube upload: within the past day.

693K YouTube subscribers. Presented as a professional angler, Marucos publishes technique-focused fishing footage.

Affiliation: Individual · Last YouTube upload: within the past day.

405K YouTube subscribers. The channel tours all of Japan in search of a “dream catch”, filming in a different location each episode rather than working one home fishing ground.

Affiliation: Individual · Last YouTube upload: within the past few days.

296K YouTube subscribers. Under the tagline that it captures “everything that makes fishing fun”, the channel posts personal fishing footage on an active cadence.

Affiliation: Individual · Last YouTube upload: around a month ago.

37K YouTube subscribers. The channel specialises in squid fishing with egi lures rather than general angling, so its audience is defined by one technique and one target species.

Affiliation: Individual · Last YouTube upload: around a week ago.

18.7K YouTube subscribers. A regional channel within the fishing group, it specialises in breakwater and pier-fishing information for the Tokai area.

Affiliation: Individual · Last YouTube upload: around three months ago.

16.7K YouTube subscribers. A solo operator fishes from a kayak, so every session is shot on open water, giving seats, paddles, dry bags, rod holders and coolers a natural place in the footage.

Last YouTube upload: around a month ago.

115K YouTube subscribers, the largest of the hunting channels here. Built around hunting dogs, the channel says it publishes for educational and cultural purposes, within YouTube’s rules and monetisation policies.

Affiliation: Nuisance-wildlife capture worker (yūgai chōjū hokaku jūjisha), self-reported on the channel’s about page · Last YouTube upload: within the past day.

58.8K YouTube subscribers. The channel follows wild-boar hunting in Kyushu with a pack of hunting dogs described as a Kishū-inu and Hyūga-inu mix, and posts frequently.

Last YouTube upload: roughly seven months ago.

15.9K YouTube subscribers. Opened in April 2021, the channel presents itself simply as a hunting channel.

Credentials: Former Japan Self-Defense Forces member (moto-Jieitai-in), self-reported on the channel’s about page · Last YouTube upload: roughly six months ago.

13.7K YouTube subscribers. Yu covers both hunting and spearfishing, framed around getting food from the mountains and the sea, which suits products that span both activities.

Last YouTube upload: a day ago.

12.7K YouTube subscribers. The channel is built around a hunter-and-dog partnership and is actively updated.

Credentials: Professional surfer (puro sāfā), self-reported on the channel’s about page · Last YouTube upload: within the past hour.

80K YouTube subscribers, the largest of the surf and snow channels here. The professional surfer Kawamura Kaisa runs this official channel and posts actively.

Credentials: Four-time champion of the All Japan Ski Technique Championships (Zen-Nihon Sukī Gijutsu Senshuken Taikai), with three consecutive titles from 2017 to 2019 and another in 2022 (self-reported) · Last YouTube upload: roughly five months ago.

42.3K YouTube subscribers. The main channel of the competitive skier Kuriyama Miku centres on on-piste technique rather than backcountry skiing.

Last YouTube upload: five days ago.

41.7K YouTube subscribers. A personal surf channel recording its creator’s surfing memories and progress over time, posted on an active cadence.

Last YouTube upload: roughly nine months ago.

40.9K YouTube subscribers. The creator describes working across acting, music and video direction alongside surfing, and the channel is built around chasing swell from low-pressure systems and typhoons.

Last YouTube upload: within the past hour.

27.7K YouTube subscribers. An actively posting personal surf channel with a mid-sized audience.

Credentials: Professional surfer, self-reported on the channel’s about page · Last YouTube upload: three weeks ago.

18.7K YouTube subscribers. The official channel of the professional surfer Shino Matsuda, built around her own name rather than a channel handle.