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Top 42 Pet Influencers in Japan to Know in 2026

Forty-two Japanese pet creators: cat and dog video channels, cat and dog photo and character accounts, reptile and small-animal keepers, and vets and dog trainers.

This guide introduces forty-two Japanese pet creators: cat video channels on YouTube, cat photo and character accounts on Instagram and X, dog video channels, Shiba Inu and other dog photo accounts, reptile, small-animal and owl keepers, and vets and dog trainers. For pets in household content, see family influencers in Japan.

Cat Video Channels — Product-in-Use Reach Among Cat Owners

YouTube channels built on the daily life of a household’s cats, from single-cat diaries to a ten-cat home.

もこまるファミリー / Mokomaru Family

All creators
Category
A Family-Life Channel Built Around a Sibling Cat Pair and a Baby
Best suited for
Cat food, litter, auto-feeders, cat furniture, pet insurance and home-brand placements aimed at broad reach across Japan's cat-owner audience

Affiliation: Individual · Last YouTube post: 25 September 2026 (feed; the latest Videos-tab upload was about three months earlier).

A family channel following a Scottish Fold brother cat, Komaru, a Persian sister cat, Moko, and a baby, Bebimaru, growing up together: 7.61M YouTube subscribers, first among Japanese cat-category channels in Achikochi Data’s ranking. The format sits where cat content meets family-life content.

Most-viewed video · 1.31M views

もちまる日記 / Mochimaru Diary

All creators
Category
A Long-Running Two-Cat Diary Channel
Best suited for
Cat food, treats, cat furniture and pet-insurance placements aimed at an established cat-owner following

Affiliation: Individual (owner publishes as “Gebokusan”, or “the servant”) · Last YouTube upload: within the past day.

A long-running diary channel following two Scottish Fold brothers, Mochimaru (“Mochi-sama”) and Hanamaru, with the owner appearing as “Gebokusan”: 2M YouTube subscribers. The owner has published a wall calendar built on the channel with KADOKAWA.

Most-viewed video · 460,000 views

ねこチャックの日常 / Neko Chuck

All creators
Category
A Frequently Updated Single-Cat Daily-Life Channel
Best suited for
Cat food, treats, litter and everyday cat-product placements in a short-video single-cat format

Affiliation: Individual (owner publishes as “Nushi”, or “master”) · Last YouTube upload: within the past day.

A short-form channel following Neko Chuck, a short-tailed, stocky male cat with a Totoro-like shape, with the owner appearing as “Nushi”: 1.67M YouTube subscribers. Uploads are short and frequent.

Most-viewed video · 220,000 views

短足だっていいじゃん / Tansoku Datte Ii Jan

All creators
Category
A Multi-Cat Household Channel Publishing Near-Daily at a Fixed Time
Best suited for
Cat food, treats and multi-cat household products such as feeders and litter systems

Affiliation: Individual · Last YouTube upload: within the past day.

Four short-legged, Munchkin-type cats, Luna, Ram, Loren and Leon, on a near-daily schedule around 8pm: 1.06M YouTube subscribers. The fixed evening slot makes the channel’s cadence predictable.

10 Cats.ᐩ

All creators
Category
A Ten-Cat Household Channel
Best suited for
Multi-cat household products such as bulk feeders, litter systems and pet insurance

Affiliation: Individual · Last YouTube upload: about a month ago.

Ten named cats living together in one household, including Lulu, Musashi, Mu, Kojiro, Maru, Taro, Michelle, May, Mi-ke and Osamu: 1.04M YouTube subscribers. A home at that scale shows feeders, litter and other products working for many cats at once.

Most-viewed video · 380M views

I am Maru. / まる(mugumogu)

All creators
Category
A Long-Running Channel Known for Maru, With Rescue Cats Hana and Miri
Best suited for
Legacy-brand storytelling built around the channel's other cats, Hana and Miri, not around Maru as an active performer

Credentials: Guinness World Record for the most-viewed animal on YouTube · Affiliation: Individual (publishes as “mugumogu”) · Last YouTube upload: within the past day.

The channel of Maru, a Scottish Fold born in 2007 whose videos drew 582 million views and a Guinness World Record: 899K YouTube subscribers. The owner has also published books, including 『まるです。』, and the cast has included two rescue cats, Hana and Miri.

むーくん / Muu

All creators
Category
A Single Scottish Fold Channel Whose Recent Posts Sit Outside the Videos Tab
Best suited for
Cat food, treats, toys and everyday cat-product placements in a short, single-cat format

Affiliation: Individual · Last YouTube post: 30 July 2026 (feed; the latest Videos-tab upload was about two years earlier).

A single-cat channel following Muu, a male Scottish Fold born in June 2021: an affectionate, attention-seeking character who also shows off tricks. 856K YouTube subscribers, built mainly on longer videos; recent posts appear in the channel’s feed rather than on its Videos tab.

Most-viewed video · 88,000 views

うにうに絵日記 / I'm Uni :3

All creators
Category
A Cat and Rescue-Cat Household Channel Active on YouTube and X
Best suited for
Cat food, treats and pet-product placements needing cross-platform reach across YouTube and X

Affiliation: Individual · Last YouTube upload: within the past day.

A male Minuet cat, Uni, born in March 2020 and known for the “ω”-shaped marking around his mouth, living with three rescue cats, Sora, Aoba and Yoru: 752K YouTube subscribers and 575,494 X followers.

Most-viewed video · 1.62M views

ポムさんとしまちゃん / ねこべや。

All creators
Category
A Two-Cat Slice-of-Life Channel
Best suited for
Cat food, treats and everyday cat-product placements aimed at a mid-sized, actively updated audience

Affiliation: Individual · Last YouTube upload: within the past day.

Two female cats, fluffy Pomu-san (born March 2018) and striped Shima-chan (born June 2019), in a low-key, slice-of-life format: 521K YouTube subscribers.

Most-viewed video · 230,000 views

ひのき猫

All creators
Category
A Near-Daily Multi-Cat Household Channel
Best suited for
Cat food, treats and multi-cat household products aimed at a mid-sized, near-daily-upload audience

Affiliation: Individual · Last YouTube upload: within the past day.

A household of five cats led by the original resident, Hinoki, with Himawari, Hideyoshi, Mamedaifuku and Odeko, posting near-daily and mostly in the morning: 460K YouTube subscribers.

Most-viewed video · 48.98M views

Cat Photo and Character Accounts — A Recognisable Face on Instagram and X

Instagram and X accounts built on photographs of one memorable cat, or a pair, and the character around it.

すずめくん / Suzume Cat

All creators
Category
A Character-Led Cat Photo Account With Two Rescued Cats
Best suited for
Character licensing, photo-book and merchandise tie-ins, and a recognisable face for lifestyle campaigns

Affiliation: Individual owner (Chika Hironaka).

Two cats, Suzume and Unagi, a rescued stray and a cat from a public shelter, kept together as an unrelated striped-and-white pair: 800K Instagram followers. The account is photo-first, built around a recognisable pair rather than video.

ぐっぴー / Guppy

All creators
Category
A Rescued Cat Known for Its Rounded Build
Best suited for
Character licensing and merchandise tie-ins for pet-lifestyle brands

Affiliation: Individual owners (Saki and Tomo).

Guppy, a cat rescued in near-death condition from a car park, known for a rounded build and a distinctive expression: 588K Instagram followers. The account is photo-led, built on one recognisable character.

茶太郎ときなこ(短足兄妹) / Chataro & Kinako

All creators
Category
A Munchkin Sibling Pair Known for a Signature Stance
Best suited for
Character licensing and merchandise tie-ins for pet-lifestyle brands

Affiliation: Individual owner.

Two Munchkin cats, Chataro (born March 2013) and Kinako (born October 2013), a short-legged sibling pair known for a distinctive standing pose: 440K Instagram followers.

猫は液体 / じろうさん

All creators
Category
An X-Native Multi-Cat Household Photo Account
Best suited for
Reach-led photo placements on X for pet-lifestyle and home brands

Affiliation: Individual owner (posting as “Jiro-san”) · Last post: 26 September 2026.

A British Shorthair named Jiro with five sibling cats, Mikan, Poteto, Tempura, Anmitsu and Tonkatsu, in a multi-cat household: 359,685 X followers. The account offers everyday multi-cat living in photographs rather than a single character.

ホイップ / Hoippu

All creators
Category
An X-Native Cat Photo Account Whose Display Name References a Cat Exhibition
Best suited for
Reach-led photo placements on X, and exhibition-adjacent tie-ins

Affiliation: Individual owner (posting as “Hoi-nushi”) · Last post: 18 September 2026.

Hoippu (Hoi-chan), an affectionate cat with a patterned coat: 299,765 X followers. The account’s display name references the “Neko Yasumi Ten” cat exhibition.

父と猫 / るる(𓆛𓆜𓆝𓆞𓆟)

All creators
Category
A Father-and-Cat Photo Account Run by the Owner's Son
Best suited for
Reach-led photo placements for lifestyle and multi-generational-audience campaigns

Affiliation: Run by the cat’s owner’s son (posting as “Turi”) · Last post: 24 December 2025.

Ruru, a black cat rescued after being attacked by crows, photographed at home with the operator’s retired father: 216,750 X followers. The father appears in the photographs but does not run the account.

Dog Video Channels — Walks, Outings and the Shiba Inu

YouTube channels about life with one or more dogs, many of them Shiba Inu, built on walks, outings and home life.

和風総分家(こまちゃん) / Wafuu Sobunke

All creators
Category
A Multi-Platform Shiba Inu Family Channel
Best suited for
Product-in-use and outing content for dog food, treats, apparel and pet-friendly travel/home brands

Affiliation: Individual owner; the second YouTube channel, “Bunke no Okawari”, is the same operator’s official sub-account · Last YouTube upload: within the past day.

A Shiba Inu named Koma in a growth diary of mornings, walks and outings, told in the owner’s playful style: 1.67M YouTube subscribers, plus 384K on the sub-channel, 470K on Instagram and 181,820 on X. Recent video titles say the family no longer lives with its dog and has welcomed a two-month-old Shiba Inu.

Most-viewed video · 4.97M views

サモエドりんたろう / Samoyed Rintaro

All creators
Category
A Samoyed Video Channel
Best suited for
Product-in-use content for dog food, treats, grooming/coat-care brands, and pet-friendly travel/home brands

Affiliation: Individual owner · Last YouTube upload: within the past week.

A Samoyed named Rintaro in a household setting, with the breed’s coat part of the appeal: 902K YouTube subscribers.

Most-viewed video · 780,000 views

海辺の犬。/ ララ子とトシさん

All creators
Category
A Coastal Farming-Life Dog Channel With a Published Photo-Book
Best suited for
Lifestyle and outdoor placements for dog brands built around a coastal, rural setting

Affiliation: Individual owner, Toshi Odajima, a farmer in Yokoshibahikari, Chiba Prefecture · Last YouTube upload: within the past day.

Lalako, a mixed-breed dog, with another dog, John, living on the Kujukuri coastline: 601K YouTube subscribers. Walking and feeding scenes are frequent, and the owner published a first photo-book in July 2025.

Most-viewed video · 2.41M views

柴犬らんまる / Shibainu Ranmaru

All creators
Category
A Shiba Inu Channel From the Countryside
Best suited for
Product-in-use content for dog food, treats and outdoor/travel brands

Affiliation: Individual owner · Last YouTube upload: within the past day.

Ranmaru, a Shiba Inu living in a rural setting, with a cheek-stretching mannerism as a recurring feature: 529K YouTube subscribers. The register is calm, everyday home life.

Most-viewed video · 15.37M views

チワックスこたろうのヘソ天 / Chiwax Kotaro

All creators
Category
A Small Mixed-Breed Dog Channel Built on One Sleeping Pose
Best suited for
Dog beds, home and comfort products, and small-dog food and treat placements in a short, single-dog format

Affiliation: Individual owner · Last YouTube post: 27 September 2026 (feed; the latest Videos-tab upload was about a year earlier).

Kotaro, a Chihuahua and Dachshund mix, in a channel built around one recurring image: the dog asleep on his back, belly up, a pose known in Japanese as hesoten, alongside everyday life at home. 529K YouTube subscribers.

Most-viewed video · 300,000 views

柴犬MAXチャンネル / Shibainu MAX Channel

All creators
Category
A Shiba Inu Daily-Life Channel
Best suited for
Product-in-use content for dog food, treats and home brands

Affiliation: Individual owner · Last YouTube upload: about two months ago.

A daily-life channel following a Shiba Inu named MAX: 454K YouTube subscribers.

ももと天空の月 / MomoTenKuuLuna

All creators
Category
A Multi-Species Household Channel (Dog and Three Cats)
Best suited for
Product-in-use content for multi-pet households across dog and cat food/treat brands

Affiliation: Individual owner · Last YouTube upload: within the past week.

Momo, a female Shiba Inu born in 2012, living with three cats, Ten, Sora and Tsuki, in a multi-species household: 422K YouTube subscribers.

豆柴うに&ゴールデンレトリバーおから / UNI&OKARA

All creators
Category
A Mixed-Size Two-Dog Household Channel
Best suited for
Product-in-use content for dog brands spanning small and large breeds

Affiliation: Individual owner · Last YouTube upload: within the past day.

Two dogs of markedly different sizes living together, a Mame Shiba named Uni and a Golden Retriever named Okara: 417K YouTube subscribers. One channel covers both a small and a large breed.

Most-viewed video · 5.58M views

柴犬スティーブch / Shiba Inu Steve

All creators
Category
A Shiba Inu Channel With a Multi-Pet Household
Best suited for
Product-in-use content for dog brands, with a secondary multi-pet household angle

Affiliation: Individual owner · Last YouTube upload: about two weeks ago.

A Shiba Inu named Steve, sharing the home with a Corgi and a cat according to the channel’s subtitle: 393K YouTube subscribers.

Most-viewed video · 460,000 views

Dog Photo and Character Accounts — Shiba Inu and Multi-Dog Households on Instagram

Instagram accounts built on photographs of a dog, most of them Shiba Inu, from character accounts to multi-dog households.

柴犬まる / Shibainu Maru(marutaro)

All creators
Category
A Shiba Inu Character Account Continuing After Maru's Death in 2024
Best suited for
Tribute-led placements, anniversary or retrospective content, and character licensing — not a live pet's daily-feed campaign

Affiliation: Individual (owner: Shinjiro Ono) · Last post: 1 May 2026 (X, @marutaro2000).

The account of Maru, a Shiba Inu born in Gifu Prefecture in October 2007 and raised by Shinjiro Ono: 2.0M Instagram followers and 149,758 on X. Maru died in January 2024 at sixteen, according to the account’s own X post of 9 January 2024, and both accounts have continued to post since.

たまねぎ / Tamanegi

All creators
Category
A Multi-Dog, Multi-Generation Family Account
Best suited for
Photo-led placements built around a family or intergenerational household theme

Affiliation: Individual.

Several fluffy dogs raised alongside two grandchildren, on an account run by a grandparent-generation owner: 517K Instagram followers. The multi-generation household sets it apart from the single-character accounts in this group.

柴犬マロたん。/ Shiba Marotan

All creators
Category
A Costume-Led Shiba Inu Account
Best suited for
Apparel and costume tie-ins, where the styling is already the account's established format

Affiliation: Individual.

A Shiba Inu born in January 2011, known for costumes and headwear that give the account its signature humour: 509K Instagram followers.

かぼすママ / Kabosu Mama

All creators
Category
A Formerly Sheltered Dog-and-Cat Household Account
Best suited for
Placements built around a rescued-animal household story

Affiliation: Individual.

Kabosu, a dog rescued from a breeder that was closing down, just before being handed to an animal welfare centre, living with three formerly sheltered cats: 497K Instagram followers.

柴犬チャーミー / Shibainu Charmy

All creators
Category
A Near-Daily-Posting Shiba Inu Account
Best suited for
Regular-cadence photo placements requiring consistent inventory over a campaign period

Affiliation: Individual.

A female Shiba Inu born in August 2015, posting near-daily by the account’s own description: 436K Instagram followers.

柴犬だいふく / Shibainu Daifuku

All creators
Category
A Shiba Inu Photo Account
Best suited for
Baseline photo-led placements within the dog-photo segment

Affiliation: Individual.

A photo account following a male Shiba Inu born in September 2013: 331K Instagram followers.

Reptiles, Small Animals and Exotic Pets — Small, High-Intent Audiences

Keepers of reptiles, rabbits and hamsters, and a large owl, reaching smaller audiences of dedicated hobbyists.

ちゃんねる鰐 / Channel Wani

All creators
Category
A Reptile & Wildlife Creator With a Channel Past One Million Subscribers
Best suited for
Reptile and aquarium equipment brands, and small-animal husbandry gear, reaching a keeper audience

Affiliation: Individual · Last YouTube upload: within the past day.

Reptile and amphibian keeping footage alongside field-collecting trips for wild specimens: 1.01M YouTube subscribers and 90.9K followers on X. It is the only channel in this segment past one million subscribers.

コガラナ天パのうさハムch

All creators
Category
A Rabbit-and-Small-Animal Creator Built Around a Pet Rabbit's Daily Life
Best suited for
Rabbit and small-animal food, bedding and habitat brands

Affiliation: Individual · Last YouTube upload: within the past day.

A channel built around a pet rabbit’s daily life, with rabbits and hamsters as the main subjects: 295K YouTube subscribers and 17.5K followers on X.

RAFちゃんねる有馬 / RAF CHANNEL Arima

All creators
Category
A Reptile Breeder-Educator Publishing Species Care Guides and Books
Best suited for
Reptile husbandry equipment and vivarium brands, and book/media tie-ins

Credentials: Author of several published books on reptile keeping · Affiliation: Individual · Last YouTube upload: within the past day.

A keeper-educator covering RAF (reptiles, amphibians and fish), with African fat-tailed geckos as the recurring subject and keeping and breeding technique at the core: 87.7K YouTube subscribers and 18.9K on X. He has said on X that he also sells live animals alongside the channel.

げんさん / GEN3 OWL CHANNEL

All creators
Category
An Individual Keeper Publishing Daily Life With a Pet Bengal Eagle-Owl
Best suited for
Niche exotic-pet audiences for specialist habitat and enrichment brands

Affiliation: Individual · Last post: 20 May 2026.

Daily life alongside a pet Bengal eagle-owl kept at home: 80,276 X followers. The appeal is the novelty of the animal itself.

Vets and Dog Trainers — Expert Voices on Health, Food and Training

Four vets and three dog trainers explaining pet health, nutrition, behaviour and training on YouTube.

夜の獣医師ゆってぃー / Vet Yutty

All creators
Category
A Practising Veterinary Clinic Director Publishing Emergency-Care Content
Best suited for
Veterinary clinics, emergency-care brands and pet-health services

Credentials: Licensed veterinarian; director of an animal clinic · Affiliation: Clinic director · Last YouTube upload: within the past day.

A working vet publishing footage from the front line of emergency veterinary care: 379K YouTube subscribers. The content is real caseload rather than a lifestyle account with a pet in the background.

Most-viewed video · 170,000 views

獣医師くぅ / Dr. Kuu

All creators
Category
A Veterinarian Running Separate Dog-Food and Cat-Food Review Channels
Best suited for
Pet food and therapeutic-diet brands suited to a vet-led food-review format

Credentials: Licensed veterinarian (self-reported) · Affiliation: Individual · Last YouTube upload: within the past week.

Two channels explaining pet food selection and therapeutic diets: 153K subscribers on the cat-food channel and 46.7K on the dog-food channel. He has also published a book on cat nutrition.

Popular video · 570,000 views

遠藤エマ / Ema Endo

All creators
Category
A Dog Trainer Running Puppy and Adult-Dog Classes in Yokohama
Best suited for
Dog training tools and services that complement her own classes

Credentials: Dog trainer; runs a training school in Yokohama · Affiliation: Proprietor of her own training school · Last YouTube upload: within the past month.

A training method that avoids dominance-based framing, taught in videos she says have passed seven million views combined: 102K YouTube subscribers. Her school runs puppy classes, adult-dog classes and private lessons, and she also keeps a companion blog.

犬愛倶楽部(みきてぃ) / Inu Ai Club (Mikithi)

All creators
Category
A Dog-Training Duo Publishing Training, Outings and Camping With Dogs
Best suited for
Dog lifestyle, outdoor-with-dog and accessory brands

Credentials: Dog trainer (self-reported) · Affiliation: Individual/small unit (“Mikithi” and “Maimai”) · Last YouTube post: 27 September 2026 (feed; the latest Videos-tab upload was within the previous two months).

Dog training technique alongside outings and camping with dogs, plus product-feature videos: 95.1K YouTube subscribers and 735 followers on X.

Most-viewed video · 58,000 views

金倉高志 / Takashi Kanakura

All creators
Category
A Dog Trainer Publishing Training and Behaviour Technique
Best suited for
Dog training tools and services

Credentials: Dog trainer · Affiliation: Individual · Last YouTube upload: within the past day.

A trainer’s channel on dog training and behaviour technique: 70.4K YouTube subscribers.

伊藤(いとぅー先生) / Vet Itou

All creators
Category
A Veterinarian Publishing Cat Food and End-of-Life Care Content
Best suited for
Cat food and senior/end-of-life cat-care brands

Credentials: Licensed veterinarian (self-reported) · Affiliation: Employed at an animal hospital · Last YouTube upload: within the past week.

A self-styled “cat-loving vet” covering cat food selection and end-of-life care: 64.1K YouTube subscribers. He has published a book on symptom- and purpose-specific cat care.

Most-viewed video · 550,000 views

伊從慶太(いより先生) / Keita Iyori

All creators
Category
A Board-Certified Veterinary Dermatologist Publishing Skin and Ear Care Content
Best suited for
Pet dermatology, ear-care and allergy-management brands

Credentials: Licensed veterinarian and veterinary PhD in dermatology (Azabu University, graduate work at Gifu University); certified in veterinary dermatology by the Asian College of Veterinary Dermatology, 2015 (listed by the Japanese Society of Veterinary Dermatology) · Affiliation: Chief dermatologist at an animal hospital in Shonandai, Fujisawa · Last YouTube upload: within the past week.

Skin, ear and allergy care for dogs and cats from a board-certified specialist: 9,810 YouTube subscribers, the smallest audience in this guide. The draw is the credential rather than the reach.

Most-viewed video · 120,000 views

Frequently Asked Questions

Who are the biggest pet influencers in Japan?

On YouTube, Mokomaru Family (rank 1) leads with 7.61M subscribers, followed by Mochimaru Diary (rank 2) at 2M, and Neko Chuck (rank 3) and Wafuu Sobunke (rank 17) at 1.67M each. On Instagram, Shibainu Maru (rank 26) has 2.0M followers; on X, I'm Uni :3 (rank 8) has 575,494 followers.

Which platforms do Japanese pet creators use?

YouTube is the centre: 29 of the forty-two are active mainly there, including every cat and dog video channel and all seven vets and trainers. Photo and character accounts sit on Instagram (9) and X (4).

Who do you sign with when the star is an animal?

Usually the owner who runs the account. Some accounts work through a pet-model agency or an animal production company, so confirm who holds the contract before the brief goes out. CoDigital can make the approach for you.

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