Top 50 Stationery & Notebooks Influencers in Japan to Know in 2026

Affiliation: Independent · Last post: 11 October 2026 (YouTube).

Motomoto TV has 100K YouTube subscribers and presents the appeal of stationery, with the occasional wallet, in review videos. The channel is run independently and extends to Instagram, X and TikTok, so a single product can be shown in long and short formats to an audience that follows stationery closely.

Affiliation: Independent · Last post: 21 September 2026 (X).

Kohanyan has 58.1K YouTube subscribers and makes product reviews and testing projects, with stationery at the centre. The Instagram account is named kohanyan_stationery, which shows where the channel’s focus lies. Videos suit viewers who want to see a product tested before they buy it.

Affiliation: Independent · Last post: 11 October 2026 (X).

Roperun has 38.3K YouTube subscribers. The channel opened in December 2017, and the channel description says the creator has loved stationery since the third grade and is now a working adult. Content ranges from general stationery reviews to beginner guides for fountain pens.

Affiliation: Independent, operator of the web media Stationery Trail · Last post: 11 October 2026 (YouTube).

HEROTV Stationery has 30.6K YouTube subscribers and reviews stationery in depth, with the channel description citing multi-angle checks of structure, rigidity and centre of gravity, plus writing feel and practicality. The creator also runs a web media called Stationery Trail, which carries review and comparison articles.

Affiliation: Independent · Last post: 9 October 2026 (YouTube).

DogHouse has 16.7K YouTube subscribers and describes itself as a collector of writing instruments. The channel introduces, explains and critiques pens old and new from around the world, and also shares stationery photography on social media.

Affiliation: Independent · Last post: 11 October 2026 (X).

Shobou has 13.8K YouTube subscribers and posts about notebooks and pens, bullet journal and planner techniques, and illustration, at about two videos a week. Original stamps are sold through BASE and illustration PDFs are distributed through note.

Affiliation: Independent · Last post: 10 October 2026 (YouTube).

Yuzu Stationery Store has 42.1K YouTube subscribers and introduces planners, stationery and sundries, including system planner accessories and planner discussion sessions. The name is a channel persona rather than a physical shop, and the “store manager” title is a character setting. The channel description cites a book feature, TV and radio appearances and stationery event appearances.

Affiliation: Independent · Last post: 9 October 2026 (YouTube).

Nanahachi has 37.9K YouTube subscribers and reviews pen cases, pencil cases, mechanical pencils and fountain pens in short videos, including mechanical pencil picks grouped by price range. The audience is spread across YouTube, Instagram and TikTok, with each holding roughly 23K to 38K.

Affiliation: Independent · Last post: 9 October 2026 (YouTube).

Holiday time has 35.2K YouTube subscribers and covers cute sundries, stationery and paper goods, along with Hobonichi planners and storage ideas. The channel uploads two to three videos a week, giving brands a steady stream of new-release and purchase coverage.

Affiliation: Independent · Last post: 10 October 2026 (YouTube).

Mii has 18.2K YouTube subscribers and shares paper goods, collage, stationery and purchase introductions, along with sets of items made to hand out to friends. The creator also runs an online shop, mi.xoxo.shop, linked from the channel description.

Affiliation: Independent · Last post: 10 October 2026 (YouTube).

K’s LIFE Channel has 15.6K YouTube subscribers and posts hauls from 100-yen shops and stationery stores, stationery event vlogs, planner set-ups and collage. The creator is in their twenties and lives in Yokohama, and the event reports are the channel’s distinguishing feature.

Affiliation: Independent · Last post: 10 October 2026 (YouTube).

mizutama has 12.3K YouTube subscribers and posts frequent videos introducing new stationery and planners such as the Hobonichi Techo. The channel suits brands looking for frequent, product-focused coverage at a mid-sized scale.

Affiliation: Independent · Last post: 11 October 2026 (Instagram).

Yura has 53.6K Instagram followers and 29.8K on X, sharing cute stationery picks, including a “stationery worth buying in 2025” reel series. Instagram and X are the creator’s main platforms, and the YouTube channel is smaller at 7.85K subscribers.

Affiliation: Independent · Last post: 11 October 2026 (X).

Techo no Jikan teaches planner methods built around routines that viewers can copy and keep up, aimed at people who own planners and stationery but struggle to use them. The channel has 182K YouTube subscribers, and the creator also posts to an Instagram account with 215K followers.

Affiliation: Independent · Last post: 10 October 2026 (YouTube).

Cream Soda covers a handwritten lifestyle with planners, notebooks and journaling, explaining for beginners how to choose a planner, how to write in it and how to run a planner review session. The channel has 160K YouTube subscribers. The channel description promotes the book Yuru Journaling as the creator’s second book.

Affiliation: Independent · Last post: 10 October 2026 (YouTube).

Hiromi introduces stationery that caught the creator’s eye and shows the appeal of bullet journaling, and the channel description says the creator has loved stationery since childhood. The channel has 88.8K YouTube subscribers, and news of new products is also shared through the channel membership. Original goods are sold through a SUZURI shop.

Affiliation: Independent · Last post: 11 October 2026 (YouTube).

Miyuki, a life coach according to the channel description, loves planners and stationery. The channel has 75K YouTube subscribers and shows self-coaching with stationery and ways of writing in a planner, including vertical layouts, planner review sessions and a Tsubame Notebook lucky bag.

Affiliation: Independent · Last post: 6 October 2026 (X).

Osamu Sugiyama covers journaling, self-reflection and creativity, and has 64.4K YouTube subscribers. The creator wrote the book Creative Journaling, published by KADOKAWA, and also works in music under the name Staris.

Affiliation: Independent · Last post: 10 October 2026 (YouTube).

Techo no Kyokasho is built around the idea of designing life with a planner. It covers planner use, time management, habit building and goal achievement, including homemade vertical refills. The channel has 41.5K YouTube subscribers and posts regularly.

Affiliation: BitStar (Boost) · Last post: 10 October 2026 (Instagram).

MiiCHOS describes themselves on X as an artist and video creator, sharing writing and drawing with stationery, notebooks and planners, including bullet journals and Traveler’s Notebook spreads. The channel has 38.2K YouTube subscribers. MiiCHOS is also the author of the book Commonplace Techo-jutsu.

Affiliation: Seikatsu Henshu-shitsu Inc. (せいかつ編集室) · Last post: 9 October 2026 (YouTube).

Haruna Ooki shares planner methods for getting to know oneself, morning pages and Traveler’s Notebook use, on a channel with 17.7K YouTube subscribers. The channel is run by Seikatsu Henshu-shitsu Inc., which also develops its own planner-related products.

Affiliation: Independent · Last post: 11 October 2026 (YouTube).

The Dad Secret Base organises work with AI and tools, covering an AI planner built with Gemini and NotebookLM, how to use NOLTY, Jibun Techo and Traveler’s Notebook, and iPad workflows. The channel has 120K YouTube subscribers.

Affiliation: Independent · Last post: 3 October 2026 (YouTube).

cocohal is a working parent in Tokyo who has posted self-improvement vlogs for seven years, including planners and bullet journals. The channel has 97.8K YouTube subscribers, and an Instagram account with 13.3K followers sits alongside it.

Affiliation: Kobayashiraita theatre company (Matsuyama, Ehime) · Last post: 11 October 2026 (YouTube).

in my room features notebook play with Rollbahn, Traveler’s Notebook, system planners and bullet journals, on a channel with 19.4K YouTube subscribers. The channel description names the atelier of the Kobayashiraita theatre company in Matsuyama, Ehime, as its base, and a note membership is offered.

Affiliation: Independent · Last post: 10 October 2026 (YouTube).

Wacha presents the M5 system planner, the Hobonichi Techo and Traveler’s Notebook on a channel with 13.4K YouTube subscribers, and goes by “the M5 person”. The channel description states that it is unrelated to any organisation or workplace.

Affiliation: Independent · Last post: 11 October 2026 (YouTube).

Takechiyo is a system planner enthusiast whose project turns a binder into a treasure box, showing Mini 6 planners, refills and favourite items. The Instagram account has 36.9K followers, and the YouTube channel has 16.1K subscribers.

Affiliation: Independent · Last post: 11 October 2026 (Instagram).

monta introduces system planners in Mini 6 and A5 slim sizes, homemade refills and planner chat. The Instagram account has 25.2K followers, and the YouTube channel, run under the name monta with my planner, has 12.3K subscribers.

Affiliation: Independent · Last post: 11 October 2026 (YouTube).

Kururu is a freelancer who uses notebooks to organise daily life and build an ideal self, with a writing, looking and doing habit kept up for 17 years. The Instagram account has 18.6K followers, with 11.9K on TikTok and 6.75K YouTube subscribers.

Affiliation: Independent · Last post: 11 October 2026 (YouTube).

Furikake Craft makes paper crafts from 100-yen shop materials and also covers storage ideas. The channel has 71.8K YouTube subscribers and uses both Japanese and English. Instagram and X accounts sit alongside it.

Affiliation: Independent · Last post: 4 October 2026 (YouTube).

Nattsun shares planner flip-throughs and a collection of Sanrio items, antiques, washi tape and paper goods. The YouTube channel has 44.1K subscribers, aimed at viewers who enjoy planners and paper-goods collecting.

Affiliation: Independent · Last post: 10 October 2026 (YouTube).

Tsumujin documents everyday life with planners, stationery and paper goods, including the Hobonichi Techo, Traveler’s Notebook and ring-binder planners used side by side. The YouTube channel has 22.8K subscribers. The creator has also published a first book.

Affiliation: Independent · Last post: 3 October 2026 (YouTube).

Techo no Wakaba covers planner basics for newcomers: tips for keeping a planner going, writing methods, planner review sessions and bullet journaling. The creator describes about three years of planner experience, and the YouTube channel has 20K subscribers.

Affiliation: Independent · Last post: 11 October 2026 (X).

mimi focuses on vintage paper goods and junk-journal materials, with tutorials such as how to make tags. The YouTube channel has 13.4K subscribers. The creator also describes running a website.

Affiliation: Independent · Last post: 11 October 2026 (Instagram).

kana posts under the theme 日々を整える、ノート時間 (“notebook time to set the day in order”). Photos of planner spreads come with notes on the materials used, such as stickers, and comments on life while raising children. The Instagram account has 73.9K followers.

Affiliation: Independent · Last post: 10 October 2026 (Instagram).

The account is labelled “travel journal writer” and shares travel journals on Instagram, where it has 66.4K followers. Its English-language name and label make it easy to read for overseas brands.

Affiliation: Independent (stationery shop operator) · Last post: 11 October 2026 (YouTube).

Noki shares a “small notebook life” built around stickers, washi tape and daily records, reaching 63.5K Instagram followers. The creator runs the stationery shop Treemy Days, so content can include the shop’s own products. YouTube has 9.22K subscribers.

Affiliation: Independent · Last post: 5 October 2026 (Instagram).

Seiho Oe is a calligrapher who shares tips for improving pen lettering and the pleasure of handwriting, with occasional features on choosing a fountain pen. The channel reaches 149K YouTube subscribers. Calligraphy rather than stationery is the main subject, and online lessons and a note page sit alongside the videos.

Affiliation: Independent · Last post: 11 October 2026 (Instagram).

NIKI compares fountain pen inks and turns them into illustrations, and also compares line widths on popular pens such as the Pilot Kakuno. The creator also makes illustrations and accessories. The YouTube channel has 27.1K subscribers, and an online shop and Amazon affiliate links are listed in the channel description.

Affiliation: Independent · Last post: 11 October 2026 (X).

Emo Channel explains and compares fountain pens, inks and related items in a review format narrated with VOICEVOX synthesised speech. The channel has 25.7K YouTube subscribers and is run by an individual.

Affiliation: Independent · Last post: 11 October 2026 (YouTube).

Penguindou describes the channel on X as a fountain pen specialist YouTube channel, with videos on examining and restoring older pens, conversations with pen adjusters and ink comparisons. The YouTube channel has 19K subscribers, and original goods are sold through BASE and designstore.

Affiliation: Independent (runs a blog) · Last post: 10 October 2026 (Instagram).

Shigoto no Kodougu compares ballpoint pens and fountain pens, including the major Japanese makers, with a focus on writing tools for work. The channel has 12.9K YouTube subscribers, and the creator also runs the blog business-tools.blog.jp.

Affiliation: Independent · Last post: 10 October 2026 (YouTube).

Hamane Sensei is a calligraphy instructor who posts about calligraphy, glass pens and planner decoration, along with stationery purchase reviews. The YouTube channel has 12.6K subscribers. A correspondence glass pen course and an online shop on BASE are run alongside the content.

Affiliation: Independent · Last post: 11 October 2026 (Instagram).

The creator shows stationery, leather goods and how to use and fill PLOTTER planners, and runs a second channel, 文具と革のひとりごと, which covers pen-nib adjustment. The main YouTube channel has 8.27K subscribers. Handmade leather bookmarks are made and sold at bunkawa.com, with further goods on SUZURI.

Affiliation: Independent (runs Bungu no Tobira) · Last post: 11 October 2026 (X).

Takahata Masayuki, known as Bunguo, won three consecutive titles at the TV Champion national stationery knowledge championship and edits the stationery web magazine Bungu no Tobira. The YouTube channel has 37.6K subscribers and covers new products, stationery history and the market.

Affiliation: Independent · Last post: 3 October 2026 (YouTube).

fudefan has lived in Japan since 2005, according to the channel description, and presents Japanese stationery to an English-speaking audience on a channel with 25.9K YouTube subscribers. The channel also runs stationery events and a service for buying products from Japan.

Affiliation: Stationery shop employee · Last post: 11 October 2026 (YouTube).

Arisan says in the channel description that they are in their 13th year working at a stationery shop. The channel, Atsumare Bungu Lovers, has 10.8K YouTube subscribers and publishes new-product news and purchase reviews twice a week. A channel membership is available.

Affiliation: Independent · Last post: 8 October 2026 (Instagram).

Anji describes the channel as Tokyo-based and posts in English about new stationery releases, pen shows and tours of the Seria discount chain. The YouTube channel has 2.29K subscribers, and a Linktree collects the creator’s links.

Affiliation: Independent · Last post: 10 October 2026 (Instagram).

Kan Misato is a stationery sommelier who worked in the stationery section of a variety store before moving into product planning, sales-floor design, columns and corporate consulting. The X account has 45.9K followers. Kan supervised the Stationery Miniature Mascot Series capsule toys and has written books published by KADOKAWA and Yosensha.

Affiliation: Independent · Last post: 13 June 2026 (X).

Kohinata Kyo is a stationery writer whose X bio lists regular magazine columns and published books. The X account has 6,351 followers.

Affiliation: Independent · Last post: 11 October 2026 (X).

Taori Ai is a freelance writer with more than 15 years of interview-based writing, and the X display name describes a writer who loves comedy and stationery. The YouTube channel, 不器用ブンボーガー, enjoys stationery and its sounds, with videos such as a stationery writer’s pen case tour. The X account has 2,329 followers.