Top 50 Teen and Gen Z Influencers in Japan to Know in 2026

Age: not published · Last upload: 13 Sept 2026.

1.29M YouTube subscribers and 4.15 billion cumulative views in just over three years of school-life sketches, plus 896.2K on TikTok. The recurring teacher character, Adachi-sensei, is played by Takeo Adachi (Catalyst Inc.), who also runs a personal TikTok, @adachisenseidayo, at 134,300 followers. STAEDTLER built a stationery tie-up around that character.

Age: not published · Last upload: 13 Sept 2026.

1.78M YouTube subscribers, 3.36 billion cumulative views and 1.2M TikTok followers make this the largest channel in the school-sketch segment. It publishes school-life sketches daily.

Age: not published · Last upload: 13 Sept 2026.

1.5M TikTok followers (43.0M likes) and 1.26M YouTube subscribers, with 1.53 billion cumulative YouTube views; Instagram is smaller, at 107K followers on 22 posts. A TikTok-first sketch channel whose own description openly invites sponsorship.

Age: not published · Agency: PPP STUDIO (business partnership) · Last upload: 13 Sept 2026.

1.0M TikTok followers and 1.19M YouTube subscribers, with 1.10 billion cumulative YouTube views of school sketches. The creator also runs a verified official BeReal account and is listed as assignable in a published BeReal campaign package. Instagram is small, at 18K.

Age: not published · Last upload: 13 Sept 2026.

1.7M TikTok followers and 1.15M YouTube subscribers, with 1.15 billion cumulative views since the channel opened on 24 October 2024. The channel has no Instagram of its own: the linked account (442K) belongs to member TAICHI personally, who is listed with LuaaZ and also appears in a seven-person unit in the collectives segment.

Age: not published · Last upload: 13 Sept 2026.

653K YouTube subscribers and 750.3K TikTok followers, with 1.53 billion cumulative views built almost entirely on high-school-girl aruaru sketches; her best-performing video reached 20.66M views. Brand messages are written into the sketch itself rather than delivered as a review.

Age: not published · Last upload: 12 Sept 2026.

396.6K TikTok followers against 84.4K YouTube subscribers: her TikTok audience is 4.7 times her YouTube one, so she is the smallest channel in this segment on YouTube but a sizeable school-sketch creator on TikTok. Instagram holds 51K.

Age: not published · Agency: to be confirmed · Last upload: 8 Sept 2026.

2.76M YouTube subscribers and 3.18 billion cumulative views make this the largest group channel in the guide, with 765.8K on TikTok. The channel’s own description names one agency while LuaaZ lists Banbanzai on its roster, so confirm the current representative in writing before a rate is quoted.

Age: not published · Agency: bou-quet Inc. · Last upload: 13 Sept 2026.

1.1M TikTok followers (146.8M likes) and 675K YouTube subscribers; the YouTube channel opened on 7 July 2024 and has passed 265M views. The duo runs its own colour-contact-lens product and an official merchandise store, so eyewear, cosmetics and merchandise brands should settle exclusivity first.

Age: 26 and 25 · Agency: GROVE Inc. · Last upload: 13 Sept 2026.

1.31M YouTube subscribers on 748M cumulative views, with 554K and 458.7K on the two members’ Instagram accounts and 403K on TikTok. Both members are adults, and their agency GROVE publishes their dates of birth.

Age: high-school students (minors) · Agency: UUUM · Last upload: 13 Sept 2026.

1.29M YouTube subscribers and 649M cumulative views from six male high-school students from the same neighbourhood. The group’s official TikTok no longer resolves, but five members’ personal TikToks (29.9K to 108.8K) are live. One member’s catchphrase placed third in a 2023 buzzword ranking, and the group fronted a mobile carrier’s campaign as junior-high YouTubers.

Age: not published · Agency: Carry On · Last upload: 13 Sept 2026.

1.13M YouTube subscribers and 2.04 billion cumulative views of university aruaru, performed by four members who, by their own description, are no longer students. TikTok is small, at 26.2K. Duolingo has run a tie-up on the channel (605,699 views).

Age: not published · Last upload: 12 Sept 2026.

820K YouTube subscribers and 864M cumulative views from a channel that bans Japanese and works in four languages, plus a verified official BeReal creator account. That makes it one of the few Japanese channels at this scale built for viewers who do not speak Japanese.

Age: birthdays published without the year · Last upload: 13 Sept 2026.

828K YouTube subscribers and 415.9K TikTok followers, with 1.28 billion cumulative YouTube views and 45.6M TikTok likes. The two members’ Instagram accounts hold 22K and 13K.

Age: not published · Agency: none (independent) · Last upload: 13 Sept 2026.

691K YouTube subscribers and 362M cumulative views from a channel running since 3 July 2016, plus 62K on Instagram. The creators state in their own description that they work independently, with no agency.

Age: 18 (self-stated) · Agency: GROVE Inc. · YouTube last upload: 6 June 2026.

788K YouTube subscribers across 67 videos and 112K Instagram followers. Her sponsored videos follow her own school years: a high-school study vlog for a phone-case brand, a school-morning GRWM for a Korean cosmetics brand and a university student’s day for a haircare brand.

Age: not published · Last upload: 13 Sept 2026.

654K YouTube subscribers and 1.83 billion cumulative views of ordinary days, the largest cumulative total among the student vloggers here. His Instagram holds 53K.

Age: not published; still enrolled, by his own account · Last upload: 30 Aug 2026.

437K YouTube subscribers and 152M cumulative views of university-student daily life, with a recent upload about continuing into doctoral research. His eleven sponsored videos include three for Yamaha Motor, two for Toyota’s KINTO, two each for NordVPN and Cambly, and others for an NEC personal-computer company and a furniture retailer.

Age: born 2007 (self-stated) · Last upload: 5 Sept 2026.

338K YouTube subscribers across 150 videos and 37M cumulative views from a university student, an only child raised by her mother, as the channel name says. Her handle, JKshootingstar, still carries JK (high-school girl), while her description and her Instagram name (University Student 07) say university.

Age: not published; third-year veterinary student · Last upload: 4 Sept 2026.

112K YouTube subscribers and 14.4M cumulative views from a veterinary student whose channel description is written in both Japanese and English: “Hi! I’m a third-year veterinary student in Japan.” Her Instagram, @studney_land, holds 23K.

Age: a company channel · Operator: baton Inc. · Last upload: 13 Sept 2026.

2.68M YouTube subscribers across 2,431 videos and 4.57 billion cumulative views, the largest cumulative total in this guide. The channel is operated by baton Inc.

Age: a company channel led by an adult founder · Operator: Stardy Inc. · Last upload: 13 Sept 2026.

1.8M YouTube subscribers across 1,046 videos and 1.24 billion cumulative views, plus 250.9K TikTok followers, the largest TikTok in this segment. Overseas AI tools have bought in during exam season: a Genspark tie-up drew 883,000 views and a Manus tie-up 951,000.

Age: a company channel; its representative was born in 1996 · Operator: Pay Forward Inc. · Last upload: 30 Aug 2026.

1.28M YouTube subscribers across 1,694 videos. Z-kai has run online mock exams on YouTube Live here in more than one year, open only to buyers of a specific exam-prediction pack: a purchase-linked event format measured in entries rather than views.

Age: two adult presenters · Last upload: 5 Sept 2026.

780K YouTube subscribers across 2,421 videos and 1.31 billion cumulative views. In a Studyplus survey of 3,000 exam candidates it was the channel named most often, with 368 votes, ahead of a cram-school channel (171) and Stardy (139).

Age: born 2000 (self-stated) · Agency: his own company · Last upload: 7 Sept 2026.

1.06M YouTube subscribers across 772 videos and 688M cumulative views; his stationery review Shorts run at 1.8M to 2.75M views each. He began posting at 14, in 2014, set up his own company in 2023 and runs a separate brand account of his own (21,474 Instagram followers).

Age: an adult · Last upload: 9 Sept 2026.

181K YouTube subscribers across 442 videos and 42.8M cumulative views. A study-method designer, she has written or supervised sixteen books (more than 220,000 copies in total), holds a design-supervision credit on a publisher’s workbook, and has a six-item co-branded stationery line with Sunstar Bungu at ¥297 to ¥770.

Age: not published · Last upload: 11 Sept 2026.

40.9K YouTube subscribers across 462 videos and 48M cumulative views, the smallest channel in this segment, yet it carries work from one of Japan’s major stationery manufacturers and from a cross-border marketplace.

Age: not published · Agency: Chō-Jūdai · Activity: current on TikTok and Instagram.

2.2M TikTok followers and 202.3M cumulative likes, plus 411K Instagram followers across 475 posts; she has no YouTube account. Her agency, Chō-Jūdai, organises Japan’s teen event circuit and has run a retail group’s after-school product-development project and a mobile carrier’s two-year sponsored programme.

Age: not published · Last upload: 13 Sept 2026.

1.4M TikTok followers (164.4M likes), 1.12M YouTube subscribers across 2,113 videos and 526K Instagram followers across 1,129 posts: an unusually even spread, so one face can carry vertical, long-form and feed content at this scale.

Age: not published · Agency: Chō-Jūdai · Activity: current on both platforms.

821.5K TikTok followers (48.1M likes) and 482K Instagram followers across 266 posts, with no YouTube presence. Represented by the same hub as Ayaka Honmou (rank 28), she has been engaged for its retail and telecoms programmes.

Age: birthday published without the year · Agency: GROVE Inc. · Last upload: 4 Sept 2026.

924K YouTube subscribers across 321 videos, averaging 2.41M views per video, plus 747.9K on TikTok and 557K on Instagram. Tie-ups include groups under LAPONE (3.16M views), THEBLACKLABEL and VLAST, a Hollywood film sequel (2.20M) and a Japanese food manufacturer (1.94M).

Age: not published · Label: seju · Activity: current on TikTok and Instagram.

1.1M TikTok followers (64.2M likes) and 540K Instagram followers across 242 posts; her YouTube channel has 1,200 subscribers and no videos. She topped two consecutive Japanese Gen Z trend rankings. Her appointments include a retail group’s product-development project, a mobile carrier’s 2026 teen programme, a tutoring-chain ambassadorship and a Tokyo young-consumer campaign.

Age: 18 (turned 18 in June 2026) · Agency: IVI Entertainment, TEEN roster · YouTube last upload: 8 July 2026; current on TikTok and Instagram.

454.2K TikTok followers (24.3M likes), 170K Instagram followers and 77.8K YouTube subscribers. Her agency’s August 2026 release still billed her as a teen influencer and a current JK (high-school girl) influencer, and a kaiwai scene carries her name.

Age: birthday published without the year · Agency: GROVE Inc. (joined 1 May 2026) · Last upload: 13 Sept 2026.

334.8K TikTok followers, 147K Instagram followers and 126K YouTube subscribers across 456 videos. She posts candidly about not coping, and placed third in the influencer category of Simeji’s Gen Z ranking for the first half of 2026 (n=6,664), as she did the year before.

Age: not published · Agency: PPP STUDIO (business partnership) · Last upload: 13 Sept 2026.

2.9M TikTok followers (152.9M likes), 4.05M YouTube subscribers across 1,386 videos and 1.18M Instagram followers: the largest TikTok and YouTube audiences in this guide. BitStar’s first-half 2026 ranking lists him in its YouTube Shorts total-views table, and he is listed as assignable in a published BeReal campaign package.

Age: 28 (self-stated) · Agency: his own companies · Last upload: 9 Sept 2026.

1.7M TikTok followers (59.5M likes), plus a second TikTok at 351.2K, and 463K YouTube subscribers with 1.26 billion cumulative views. He makes short films in New York and Tokyo, names TikTok as his main channel and holds officer titles at two companies.

Age: not published · Last upload: 7 Sept 2026.

1.4M TikTok followers (70.8M likes) on the main account, 347K Instagram followers and 216K YouTube subscribers across 94 videos. He runs two TikTok accounts, both linked from his YouTube description; the second holds 505.9K followers, so name the handle in any deliverables list.

Age: not published · Last upload: 13 Sept 2026.

1.3M TikTok followers (127.5M likes), 1.14M YouTube subscribers and 655K Instagram followers, with 4,450 YouTube videos, 2.21 billion cumulative views and 3,663 Instagram posts. That output volume suits always-on programmes rather than single posts.

Age: 19 (self-stated) · Last upload: 11 Sept 2026.

2,104,365 Instagram followers on 33 posts, the largest Instagram audience in this guide, plus 1.1M TikTok followers and 1.12M YouTube subscribers across 301 videos. His description is written entirely in English and names an American creator as his model; his formats are globally legible rather than a broadcast of Japanese Gen Z trends.

Age: not published · Last upload: 13 Sept 2026.

1,148,871 Instagram followers, 1.1M TikTok followers (51.6M likes) and 682K YouTube subscribers across 703 videos, making her one of the larger Gen Z audiences across all three platforms. Her Instagram carries no verification badge despite its size.

Age: 18 (turned 18 in May 2026) · Agency: TRUSTAR Inc. · Last upload: 12 Sept 2026.

733.6K TikTok followers (55.4M likes), 533K YouTube subscribers across 1,118 videos and 309K Instagram followers across 786 posts. His YouTube description still reads “16, first-year high school student,” while the date of birth on TRUSTAR’s talent page makes him 18.

Age: 17 (minor; turns 18 in February 2027) · Agency: IVI Entertainment, TEEN roster · Activity: current on both platforms.

217.4K TikTok followers (9.8M likes) and 83K Instagram followers across 239 posts. She took part in a national retail group’s product-development programme at 16.

Age: 20 · Agency: IVI Entertainment, TEEN roster · Activity: current on both platforms.

710.4K TikTok followers with 105.4M cumulative likes, the largest like total on IVI Entertainment’s TEEN roster, and 280K followers across 618 posts on a verified Instagram account.

Age: 16, first-year high school (self-stated; minor) · Agency: VAZ, through the Melpuchi unit · YouTube last upload: 1 Aug 2026.

136.9K TikTok followers (13.5M likes), 31K Instagram followers and 7,030 YouTube subscribers. She states her own age and school year in her profile, and is also a member of Melpuchi (rank 50) and of a seven-member unit, so avoid counting her reach more than once.

Age: first-year high-school student (minor) · Agency: LUV Inc. · Activity: current on both platforms.

34.9K TikTok followers (1.3M likes) and 24K Instagram followers across 58 posts. On 28 May 2026 Toyama Prefectural Police appointed her a Traffic Safety Smile Ambassador, on the reasoning that a same-generation influencer’s words reach young people differently. She is also a fourth-cohort student at an influencer-training school in Shibuya.

Age: 16 (minor; turns 18 in January 2028) · Agency: IVI Entertainment, TEEN roster · Activity: current on both platforms.

27.7K TikTok followers (1.0M likes) and 5,178 Instagram followers across 49 posts. adidas, through ABC-MART, cast her in the campaign visual and film for a product launch as a current high-school girl talked about on TikTok: a case where the right person at the right moment mattered more than reach.

Age: not published · Agency: IVI Entertainment · Last upload: 13 Sept 2026.

2.1M YouTube subscribers across 2,930 videos and 1.58 billion cumulative views; the three members’ TikToks run at 1.5M, 1.2M and 800.3K. On 24 July 2026 they ended their seven-year schoolgirl-uniform concept for a new artist project. Past partners include Samsung, Google (YouTube Shorts), Glico and a mobile carrier’s ambassadorship.

Age: seven members, including a minor · Agency: LuaaZ (now SBI LuaaZ inc.) · Activity: current on TikTok and Instagram.

1.5M TikTok followers (118.4M likes) and 280K Instagram followers across 642 posts; the advertiser puts the unit’s combined following above 8.3M. A time-limited student group, it co-developed and supervised a gummy sold first through 7-Eleven from 1 September 2026 at ¥213, backed by a TikTok hashtag challenge.

Age: thirteen elementary and junior-high-school members (minors) · Label: Avex · Last upload: 13 Sept 2026.

261.2K TikTok followers, 268K YouTube subscribers across 877 videos and 117K Instagram followers. Six boys and seven girls in fox masks and school uniforms went from a summer-2024 TikTok account to a major-label debut with Avex in November 2024. Their official merchandise includes a student ID card.

Age: twenty-five junior-high and high-school girls (minors) · Agency: VAZ · Last upload: 13 Sept 2026.

441K YouTube subscribers across 2,221 videos and 261.7K TikTok followers, with 734M cumulative views. Nivea-Kao commissioned a school make-up video in April 2024, and in March 2026 the agency launched a school-cosmetics brand co-developed with the members, so cosmetics brands should agree category exclusivity up front. A regional bank commissioned them in August 2026.