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Top 50 Cycling & Bikes Influencers in Japan to Know in 2026

Fifty Japanese cycling creators: road riders and hill climbers, gear reviewers, commuters and e-bike riders, tourers, trials and BMX riders, pro racers, keirin riders and lifestyle riders.

This guide profiles fifty Japanese cycling creators in seven groups: road riders and hill climbers; gear reviewers and bike fitters; city, commuting and e-bike riders; tourers and English-language channels; gravel, MTB, trials and BMX riders; pro racers, Olympians and keirin riders; and lifestyle riders and entertainers. For hiking and camping, see outdoor influencers in Japan.

Road Riding, Hill Climbs and Amateur Racing

Eight road cyclists, from ride vlogs and amateur racing to hill-climb training and long-distance brevets.

まさ / 高倉正善

All creators
Category
A road cycling YouTuber with a large channel and a merchandise site
Best suited for
Road bike, apparel, wheel and cycling accessory brands that want broad reach among Japanese road riders

Affiliation: Independent · Last post: 2 October 2026 (YouTube).

Masa posts road cycling videos to 676K YouTube subscribers, with the channel description giving the full name Masayoshi Takakura. A merchandise site is linked from the channel. The audience is general road cyclists across Japan, with a further 81.6K on Instagram.

Popular video · 2.66M views

Kenta-san / ケンタさん

All creators
Category
A road bike vlog and gear creator built around the theme of a richer cycling life
Best suited for
Road bike, component, apparel and accessory brands that want gear videos with a strong Instagram audience alongside

Affiliation: Independent · Last post: 10 October 2026 (Instagram).

Kenta-san has 328K YouTube subscribers and introduces the channel with the aim of bringing a richer cycling life to Japan. The videos cover road bike rides and equipment. Instagram, with 112K followers, runs alongside the video channel, and the audience is Japanese road cyclists interested in gear.

Popular video · 67,000 views

tom's cycling(TOMI & YOPI)

All creators
Category
A married couple posting road rides, challenges and hill-climb races
Best suited for
Road bike, helmet, apparel and training brands that want a couple-led channel covering everyday rides and amateur racing

Affiliation: Independent · Last post: 9 October 2026 (Instagram).

Husband and wife TOMI and YOPI run the channel, with 66.7K YouTube subscribers. They post everyday road rides, challenge projects, training, races and product introductions. A second channel, Tomuzu no Hinkyaku ch, is run alongside it. The audience is road cyclists who follow hill-climb and hobby racing content.

Popular video · 300,000 views

ウサミン / Usamin

All creators
Category
A hill-climb vlogger whose road rides over mountain passes reached 50K subscribers quickly
Best suited for
Road bike, wheel, apparel and cycling computer brands that want pass and hill-climb ride content

Affiliation: Independent · Last post: 10 October 2026 (X).

Usamin opened the channel in November 2023 and has grown to 50.7K YouTube subscribers with road bike pass and hill-climb ride videos. The X profile lists a self-reported team history of VC FUKUOKA and then MOAT RACING LAB. The audience is road cyclists who follow climbing content.

Popular video · 420,000 views

Shino / Shino-山は性癖です-

All creators
Category
A hill-climb racer and mountain-pass rider covering road and off-road riding
Best suited for
Road bike, apparel and gravel brands that want hill-climb race content with active Instagram and X audiences

Affiliation: Independent · Last post: 11 October 2026 (X).

Shino has 47.5K YouTube subscribers and focuses on hill-climb races and mountain-pass rides, on the road and off-road. Video titles show a goal of returning to the Silver class at the Mt. Fuji hill climb, with in-car commentary on the attempt. Shino also runs a blog titled Yama wa Seiheki desu, and Instagram and X each have more than 30K followers.

Popular video · 450,000 views

かつおちゃんねる / Katuo

All creators
Category
A married couple documenting road cycling taken up at the age of 50
Best suited for
Road bike, apparel and accessory brands aimed at riders who start cycling later in life

Affiliation: Independent · Last post: 11 October 2026 (X).

Katuo is a married couple with 27.1K YouTube subscribers who document their progress on the road bike. The channel description says they took it up in June 2020 at the age of 50, after a background in trail running. The X profile reports a Mt. Fuji hill-climb time of 74 minutes at 52, self-reported. Hill climbs and longer rides are the main themes.

おおやようこ / Yoko Oya

All creators
Category
A road bike vlogger and yoga instructor, formerly on an NHK BS1 cycling programme
Best suited for
Road bike, apparel, and cyclist wellness or stretching brands that want a relaxed hill-climb voice

Affiliation: Independent · Last post: 10 October 2026 (X).

Yoko Oya has 26.5K YouTube subscribers and posts road bike videos that range from serious rides to relaxed ones, with a liking for hill climbs. The channel description lists Oya as a former member of the Sakabaka Joshibu on the NHK BS1 programme Charidar. Oya is a yoga instructor and teaches yoga for cyclists.

Popular video · 100,000 views

ベキ / Beki

All creators
Category
A Kyushu-based long-distance cyclist and randonneur with a larger Instagram than YouTube
Best suited for
Cycling apparel, bike bag, bikepacking and travel brands that want brevet and long-ride content from Kyushu

Affiliation: Independent · Last post: 11 October 2026 (X).

Beki rides across Japan in search of scenery and food, and also works as a video editor, MC, model and writer. The channel description cites a finish at Paris-Brest-Paris (1,220km) and a completed Everesting. Beki leads the cycling community saddle up and is supported by cafe du cycliste. Instagram has 39,745 followers, against 17.6K YouTube subscribers.

Gear Reviews, Bike Fitting and Maintenance

Nine explainers who review components, gadgets and budget parts, fit riders to their bikes, and show repairs and custom builds step by step.

まんま / Manma

All creators
Category
A Shizuoka-based creator testing dubious cycling products alongside road bike videos
Best suited for
Cycling accessory and gadget brands open to a humorous, test-it-yourself video format

Affiliation: Independent · Last post: 10 October 2026 (YouTube).

Manma lives in Shizuoka Prefecture and has 143K YouTube subscribers. The best-known series, Yami Shohin, tries out suspicious cycling products to see how they actually perform, alongside other road bike videos. Manma also posts short videos regularly. The audience is cyclists who enjoy product tests with a comic edge.

Popular video · 610,000 views

コスパチャンネル / Cospa Channel

All creators
Category
A road bike gear reviewer who writes about value for money, run by a company employee
Best suited for
Wheel, cycling computer, tyre and entry-level road bike brands that want value-focused purchase reviews

Affiliation: Independent · Last post: 10 October 2026 (YouTube).

Cospa Channel has 84.8K YouTube subscribers and reviews road bike equipment from a value-for-money angle, including wheels and cycling computers bought for the channel. The channel is run alongside a job as an employee, and the description mentions entering the Suzuka endurance race. YouTube is the only platform.

Popular video · 740,000 views

KEIMASA CYCLE

All creators
Category
A Japanese road cyclist in Germany posting gear reviews and European ride vlogs
Best suited for
Road bike, apparel and component brands that want European riding scenery and gear content in Japanese

Affiliation: Independent · Last post: 4 September 2026 (YouTube).

KEIMASA CYCLE has 69.9K YouTube subscribers. The channel description places the creator in Germany, and the videos show local scenery and road bike information, including rides up difficult Tour de France climbs. The audience is Japanese-speaking road cyclists.

Popular video · 2.71M views

アヤ(サイクルガジェットTV) / Aya Nakayama

All creators
Category
A road bike gadget and equipment channel run under the creator's real name, with a documentary sub-channel
Best suited for
Cycling computer, light, camera and accessory brands that want gadget-focused reviews

Affiliation: Official ambassador for GUSTO and AVEDIO · Last post: 11 October 2026 (X).

Aya Nakayama runs Cycle Gadget TV, a media-style channel with 62.5K YouTube subscribers presenting road bike gadgets and equipment, appearing on camera under a real name. A documentary-style sub-channel also exists. The channel description lists official ambassador roles for GUSTO and AVEDIO. Instagram has 12K followers.

Popular video · 750,000 views

AD藤本 / AD Fujimoto

All creators
Category
A cycling information channel covering road, cross and gravel bikes
Best suited for
Bicycle, parts and event brands that want broad cycle sports information and event announcements

Affiliation: Independent · Last post: 6 October 2026 (YouTube).

AD Fujimoto has 34.7K YouTube subscribers and shares information on cycle sports in general, including road bikes, cross bikes and gravel. The channel states the aim of building a better industry, and also announces events and recruits one-day staff. YouTube is the only platform.

Popular video · 320,000 views

にっしー(ACTIVIKE) / Nisshy

All creators
Category
A bike fitting and training channel by a physiotherapist who runs the ACTIVIKE brand
Best suited for
Bike fitting, saddle, insole and cyclist conditioning brands that want expert body-setup content

Affiliation: ACTIVIKE (own brand) · Last post: 11 October 2026 (X).

Nisshy has 33.8K YouTube subscribers and posts about body preparation, injury prevention and stretching for cyclists. The channel description says Nisshy worked as a physiotherapist from 2016, and the X profile describes a bike fitter with a physiotherapist licence who heads ACTIVIKE, the creator’s own brand. These credentials are self-reported.

Popular video · 92,000 views

サイクルウォーク / Cycle Walk

All creators
Category
A bicycle maintenance and parts explainer with 14 years of maintenance experience
Best suited for
Tool, lubricant, parts and camping-style cycling brands that want detailed maintenance explanations

Affiliation: Independent · Last post: 10 October 2026 (YouTube).

Cycle Walk has 30.5K YouTube subscribers and explains parts, maintenance, nearby cycling trips and solo camping. The channel description reports 14 years of maintenance experience and 12 years on road bikes, both self-reported. The audience is riders who want technical, step-by-step explanations.

Popular video · 21,000 views

古賀修三 / Shuzo Koga

All creators
Category
A bicycle customisation and maintenance channel run under the Jitensha Gakuen name
Best suited for
Cross bike, city bike and vintage parts brands, and used-parts or repair services

Affiliation: Koga Shuzo Shoten · Last post: 11 October 2026 (YouTube).

Shuzo Koga has 30.2K YouTube subscribers and runs Jitensha Gakuen, covering how to choose cross bikes and city bikes, vintage parts swaps and customisation. The channel description says Koga also runs a consultation service for bicycle purchases and customisation. The Koga Shuzo Shoten business buys used bicycles and parts.

Popular video · 290,000 views

コンポ・DE・リング / Compo de Ring

All creators
Category
An Okinawa-based road cyclist reviewing gear and posting ride vlogs
Best suited for
Cycling computer, action camera and road bike parts brands that want review content from an active multi-platform creator

Affiliation: Independent · Last post: 11 October 2026 (X).

Compo de Ring lives in Okinawa and has 27.8K YouTube subscribers, posting gear reviews and ride vlogs. The channel description names TREK and HANDSLING equipment and support from Bicycle Shop MAIYO, bryton and Insta360. The creator is also in the Amazon Associates programme, per the X profile.

Popular video · 380,000 views

City Riding, Commuting and E-Bikes

Six creators covering everyday riding: commuting and what to wear for it, crossbikes, e-bikes and child-seat models, and relaxed rides around Tokyo.

TOKYO WHEELS(もり氏・スタッフ) / Mori (TOKYO WHEELS)

All creators
Category
A channel on commuter clothing and city riding from a cycling apparel shop
Best suited for
Cycling-adjacent fashion, commuter trousers and urban riding gear brands that do not compete with its own clothing line

Affiliation: TOKYOlife · Last post: 11 October 2026 (YouTube).

TOKYO WHEELS covers what to wear for commuting and city riding, from trousers to cycling clothing, alongside relaxed rides around Tokyo. The channel has 40.5K YouTube subscribers. TOKYOlife, which runs the TOKYO WHEELS clothing shop for cyclists, is led by CEO Mori, who appears on camera with staff.

Popular video · 230,000 views

キック the チャンネル / Kick the Channel

All creators
Category
A channel explaining e-bikes and next-generation personal mobility
Best suited for
E-bike, power-assisted bike and family-oriented mobility brands seeking plain-language explainers

Affiliation: Independent · Last post: 9 October 2026 (YouTube).

Kick the Channel follows new power-assisted bicycles, electric bikes and other next-generation mobility, including detailed comparisons of power-assisted bikes with child seats. The channel says it explains these topics without technical jargon, and has 28K YouTube subscribers.

Popular video · 480,000 views

クロスバイク系YouTuberゆう / Yuu

All creators
Category
A cross bike creator covering customisation, commuting and e-bike picks
Best suited for
Cross bike, commuter accessory, parts and entry-level e-bike brands aimed at everyday riders

Affiliation: Independent · Last post: 11 October 2026 (YouTube).

Yuu says on the channel page that they have ridden cross bikes for 10 years. The channel centres on cross bike customisation, plus recommendations for commuting and e-bikes, and has 18.8K YouTube subscribers.

Popular video · 45,000 views

疋田智(芝浦自転車研究所) / Satoshi Hikita

All creators
Category
A bicycle-commuting author and presenter who teaches cross bike basics
Best suited for
Commuter bike, cross bike, helmet and urban cycling brands wanting an established voice on bicycle commuting

Affiliation: Independent · Last post: 8 October 2026 (YouTube).

Satoshi Hikita is a promoter of cycling to work who debuted with the book “Jitensha Tsukin de Ikou” (WAVE Publishing, 1999) and, according to the channel description, has written around 30 bicycle-related books. The channel carries cross bike basics lessons and has 16.4K YouTube subscribers.

Popular video · 260,000 views

鹿本享受(HYBRID鹿本) / Kyoju Kamoto

All creators
Category
A creator reviewing hybrid power-assisted bikes with regenerative charging
Best suited for
Power-assisted bike makers and e-bike accessory brands, especially for hybrid and regenerative-charging models

Affiliation: Independent · Last post: 10 October 2026 (YouTube).

Kyoju Kamoto presents power-assisted bicycles with regenerative charging, including Bridgestone models, with a focus on hybrid bikes. The channel has 15.1K YouTube subscribers.

イーバイクブタ / E-Bike Buta

All creators
Category
A small e-bike vlog channel riding around the Kansai region
Best suited for
E-bike, bike light, bag and accessory brands reaching newer riders who worry about stamina

Affiliation: Independent · Last post: 11 October 2026 (YouTube).

E-Bike Buta is a long-running e-bike vlog with more than 385 episodes, filmed on rides around the Kansai region and aimed at people unsure about their stamina. The channel description names the creator’s own bikes, a Yamaha Crosscore RC, a YPJ-EC and a Bridgestone TB1e. It has 3.03K YouTube subscribers.

Popular video · 160,000 views

Bike Touring, Adventure and English-Language Japan Rides

Six channels on cycle touring, long rides and round-the-world journeys, including three that show cycling in Japan in English.

Two Wheel Cruise(Cruise & Thuong)

All creators
Category
A married couple filming English-language cycling trips in Japan
Best suited for
Cycle-touring, rental and regional tourism brands targeting English-speaking riders planning Japan trips

Affiliation: Independent (run as a couple) · Last post: 28 September 2026 (YouTube).

Cruise and Thuong describe themselves as an American and Vietnamese international couple who met and married in Japan. They publish English-language videos of cycling and bike travel around the country, reaching 102K YouTube subscribers.

Popular video · 510,000 views

Rides of Japan

All creators
Category
A gravel and lightweight-build channel riding Japan in English
Best suited for
Gravel bike, component and lightweight-gear brands wanting English-language build and ride content

Affiliation: Independent · Last post: 11 October 2026 (Instagram).

Rides of Japan, whose channel description reads “Slayer of grams!”, covers lightweight bike customisation, equipment impressions and weekend gravel and touring rides, mainly in English. It has 98.9K YouTube subscribers and a 20K Instagram following.

Popular video · 730,000 views

あたおかロングライダーズ / Ataoka Long Riders

All creators
Category
A long-ride channel filming 200 to 300 km rides, bike trips and hill climbs
Best suited for
Endurance apparel, nutrition, bike-computer and bikepacking brands wanting multi-day ride storytelling

Affiliation: Independent (run as a duo) · Last post: 11 October 2026 (YouTube).

Ataoka Long Riders posts very long rides of 200 to 300 km, along with day-by-day solo bike-trip diaries through Japan and hill climbs such as the Mt. Fuji Hill Climb and the Norikura Skyline. Some overseas ride videos add English subtitles. The channel has 17.4K YouTube subscribers.

Yuchari Diary(ゆうちゃり)

All creators
Category
A Japanese round-the-world cycling vlogger
Best suited for
Touring-bag, apparel and travel brands wanting a Japanese-language journey diary

Affiliation: Independent · Last post: 19 September 2026 (Instagram).

Yuchari Diary publishes travel vlogs from a round-the-world bicycle journey. The channel description announced a temporary return to Japan, the first in about five years, and a ticketed fan event in Tokyo. It has 12.9K YouTube subscribers.

Popular video · 23,000 views

才田直人 / Naoto Saita

All creators
Category
A hill-climb enthusiast, bike traveller and freelance writer
Best suited for
Climbing-bike, apparel and regional cycling-tourism brands wanting hill-climb storytelling

Affiliation: Independent · Last post: 11 October 2026 (YouTube).

Naoto Saita’s X profile describes a hill-climb seeker, bicycle traveller and freelance writer who leads the “Hill Climb Nihon Hyaku Meito” project. The YouTube channel has 6,250 subscribers.

Popular video · 45,000 views

JAPAN CYCLING ROUTE

All creators
Category
A route channel showing Japan's climbs and scenic rides with English titles
Best suited for
Regional tourism boards, cycle-route operators and bike-computer brands reaching riders planning Japan trips

Affiliation: Independent · Last post: 10 October 2026 (YouTube).

JAPAN CYCLING ROUTE introduces “scenic cycling routes across Japan”, as its X profile puts it. Videos carry Japanese and English titles and film full climbs and loops such as Wada Pass, the Hachimantai Aspite Line and the Oga Peninsula, many with ride data on screen. The channel is small, with 1.6K YouTube subscribers.

Gravel, Mountain Biking, Trials and BMX

Eight off-road riders covering gravel, mountain biking, cyclocross, trials and BMX, from a two-time national trials champion to BMX racers and performers.

西窪友海 / Tomomi Nishikubo(忍者ライダー)

All creators
Category
A trials rider and two-time national champion known as the Ninja Rider
Best suited for
MTB, trials-bike, protective-gear and action-camera brands wanting skill-led video

Affiliation: Independent · Last post: 4 October 2026 (Instagram).

Tomomi Nishikubo is a trials rider nicknamed “忍者ライダー” (Ninja Rider). The X profile and channel description cite Japan national trials championships in 2016 and 2017. The YouTube channel has 179K subscribers and Instagram has 181K followers.

B4C(あさり)

All creators
Category
A bike-site operator reviewing parts and custom builds
Best suited for
Parts, accessory, bikepacking and e-bike brands wanting hands-on Japanese-language reviews

Affiliation: Independent (runs a cycling website) · Last post: 7 October 2026 (YouTube).

B4C runs a cycling website and a YouTube channel covering bike modifications, parts impressions and ride reports. Subjects range across mountain bikes, bikepacking, cross bikes, mini velos, e-bikes and road bikes. The channel has 27.7K subscribers.

Popular video · 24,000 views

ぷらちゃん / Cyclingさん

All creators
Category
A multi-discipline rider filming gravel, MTB, road and fishing outings
Best suited for
Gravel, MTB and road brands wanting relaxed, varied ride footage

Affiliation: Independent · Last post: 11 October 2026 (X).

Pura-chan posts casual videos of gravel rides, mountain biking, road cycling and fishing, as the X profile lists. The YouTube channel has 16.4K subscribers.

SKMZLOG

All creators
Category
A cyclocross racer and gear reviewer running the skmzlog.com blog
Best suited for
Road and cyclocross brands wanting race-informed product reviews

Affiliation: Independent · Last post: 11 October 2026 (X).

SKMZLOG reviews road bikes and components and writes cyclocross race reports, alongside the blog skmzlog.com. The channel description lists 12th (2023-24) and 15th (2024-25) at the national cyclocross championships and the 2023-24 Kansai Cyclocross Series title. The channel has 14.1K subscribers.

Popular video · 84,000 views

Ayato Kimura

All creators
Category
A bike trials rider showing technical skills on Instagram
Best suited for
MTB, trials-bike and action-camera brands wanting skill-focused short video

Affiliation: Independent · Last post: 4 October 2026 (Instagram).

The channel description presents Ayato Kimura as a Japanese MTB rider, and the content is bike-trials riding. The Instagram account has 142K followers and the YouTube channel 22.7K subscribers.

Popular video · 1.17M views

中村輪夢 / Rim Nakamura

All creators
Category
A BMX rider active on Instagram
Best suited for
BMX, protective-gear and action-camera brands wanting rider-led Instagram content

Affiliation: Independent · Last post: 8 October 2026 (Instagram).

Rim Nakamura is a BMX freestyle and race rider, with 66K Instagram followers.

長迫吉拓 / Yoshihiro Nagasako

All creators
Category
A BMX racer active on Instagram
Best suited for
BMX and protective-gear brands wanting race-focused Instagram content

Affiliation: Independent · Last post: 29 September 2026 (Instagram).

Yoshihiro Nagasako is a BMX racer, with 15.8K Instagram followers.

Pro Racers, Olympians and Keirin Riders

Eight current and former pro racers, Olympians and keirin riders who post about training, equipment and their own rides.

新城幸也 / Yukiya Arashiro

All creators
Category
A professional road racer from Ishigaki Island sharing racing and training life
Best suited for
Road bike, wheel, apparel and nutrition brands wanting a racing-led voice with a national-champion record

Affiliation: Independent · Last post: 9 October 2026 (X).

Arashiro’s X bio describes a professional road racer born on Ishigaki Island, with national road race titles in 2007, 2013 and 2022. Arashiro has 79.8K followers on X, with a further 40K on Instagram, and posts show sponsor-supplied kit.

別府史之 / Fumy Beppu

All creators
Category
A former pro rider turned cycling promoter based overseas
Best suited for
Brands wanting a former pro voice for cycling promotion, road racing culture and international cycling content

Affiliation: Independent · Last post: 11 October 2026 (X).

Beppu’s X bio presents a cycling promoter and ex-pro rider who has lived overseas for around 25 years, and the first Japanese finisher of all three Grand Tours and all the Monuments. Beppu has 79.7K followers on X and works on promoting cycling in Japan, with a small YouTube channel alongside.

佐藤慎太郎 / Shintaro Sato

All creators
Category
A veteran keirin rider and author
Best suited for
Training, apparel, nutrition and cycling-lifestyle brands wanting a veteran rider’s voice and an audience that follows the book

Affiliation: Independent · Last post: 11 October 2026 (Instagram).

Sato is a veteran keirin rider with 45.1K followers on X and 32K on Instagram. The X bio announces a book, published by KADOKAWA in February 2025, whose title translates roughly as “Limits? That’s just a feeling!”.

栗村修 / Osamu Kurimura

All creators
Category
A road cycling creator known as “Jitensha Ojisan” across three platforms
Best suited for
Cycling event organisers, bike shops and road bike brands looking for an explainer-style voice for newer fans

Affiliation: Independent · Last post: 9 October 2026 (X).

Kurimura goes by the nickname “Jitensha Ojisan”, roughly “the bicycle uncle”, and posts on three platforms, with 38.6K followers on X, 14.2K YouTube subscribers and 8,985 on Instagram. Videos include previews of road races and the riders taking part.

Popular video · 36,000 views

深谷知広 / Tomohiro Fukaya

All creators
Category
A keirin rider and former national-team cyclist who is also a photographer
Best suited for
Cycling apparel, camera and lifestyle brands wanting a rider with a visual, photography-led feed

Affiliation: Independent · Last post: 6 October 2026 (X).

Fukaya’s X bio reads “former national cycling team, keirin rider, photographer”. Fukaya has 34.5K followers on X and 10.9K YouTube subscribers on an official channel, with riding and photography side by side in the content.

太田りゆ / Riyu Ota

All creators
Category
A Paris Olympic keirin rider strongest on Instagram
Best suited for
Cycling, apparel and lifestyle brands wanting an Olympic-team keirin rider active on Instagram

Affiliation: Bridgestone Cycling (self-described ambassador) · Last post: 28 September 2026 (Instagram).

Ota’s X bio lists Japan’s cycling team at the Paris Olympics and Girls Keirin class 112, and names Ota as a BRIDGESTONE CYCLING ambassador. Ota has 63K followers on Instagram and 30.0K on X, with Instagram the larger of the two.

佐藤水菜 / Mina Sato

All creators
Category
A Girls Keirin rider whose bio cites a World KEIRIN gold
Best suited for
Cycling, sportswear and lifestyle brands wanting a competitive Girls Keirin rider with official merchandise

Affiliation: Independent · Last post: 3 October 2026 (X).

Sato’s X bio reads “World KEIRIN gold, Girls Keirin class 114”. Sato has 22.1K followers on X and 12.2K on Instagram, and runs an official merchandise shop.

宮澤崇史 / Takashi Miyazawa

All creators
Category
A former pro road racer and Beijing Olympian now managing a team
Best suited for
Road bike, sensor, training and apparel brands wanting a former pro with coaching and team-management experience

Affiliation: Shonan Bellmare Cycle Road Team (manager); LEOMO (adviser) · Last post: 9 October 2026 (X).

Miyazawa’s X bio describes a former pro road racer and 2008 Beijing Olympian, with a Japanese championship, an Asian championship and an Asian Games silver medal, and 16 years racing in Europe. Miyazawa is also a trainer, with 20.7K followers on X and 7,534 on Instagram.

Lifestyle Riders and Entertainers

Five riders who ride for scenery, cafés, travel and triathlon, including a comedian who loves cycling and triathlon.

愛あむ / Ai Amu

All creators
Category
A road bike vlogger who rode all 47 prefectures
Best suited for
Bike, apparel, shoe and camera-gadget brands reaching newer riders who ride for travel and scenery

Affiliation: Independent · Last post: 11 October 2026 (X).

Ai Amu has ridden road bikes for six years and finished “Amu Tabi 47”, riding through all 47 prefectures, in July 2024. The channel has 43.9K YouTube subscribers and also covers gadgets, cameras and games. The channel description lists ambassador roles for LOOK (bikes), KAPELMUUR (apparel) and DMT (shoes).

Popular video · 230,000 views

団長安田(安田大サーカス) / Dancho Yasuda

All creators
Category
A comedian from the trio Yasuda Dai Circus who loves cycling and triathlon
Best suited for
Cycling, triathlon and sportswear brands wanting a well-known comedian’s reach alongside a hobbyist’s enthusiasm

Affiliation: Yasuda Dai Circus (comedy trio) · Last post: 8 October 2026 (X).

Dancho Yasuda is a member of the comedy trio Yasuda Dai Circus, and the X bio reads “a comedian who loves cycling and triathlon”. The channel has 33.1K YouTube subscribers, with 21K on Instagram and 14.0K on X.

Popular video · 330,000 views

ゆみやみ / Yumi Yummy

All creators
Category
A cycling and triathlon vlogger covering touring, races and gear
Best suited for
Cycle touring, triathlon, gear and apparel brands reaching hobby riders through diary-style vlogs

Affiliation: Independent · Last post: 11 October 2026 (Instagram).

Yumi Yummy posts diary-style videos on cycling, bike trips, races, triathlon and gear. The channel has 26.3K YouTube subscribers, supported by 15K on Instagram and 5,790 on X, and reaches hobby riders who follow along for ride reports and equipment introductions.

Popular video · 130,000 views

めいさん / Meisan

All creators
Category
A hill climb and cafe-ride vlogger active on three platforms
Best suited for
Road bike, apparel and cafe-ride lifestyle brands reaching hill climb and weekend riders

Affiliation: Independent · Last post: 11 October 2026 (X).

Meisan’s motto is “one mountain, one cafe”: hill climbs paired with cafe stops, riding bikes such as Cervelo. The channel has 11.3K YouTube subscribers, plus 8.78K on Instagram and 6,441 on X, and its audience is riders who want routes and rest stops rather than race results.

Popular video · 140,000 views

cobachan

All creators
Category
A road bike lifestyle creator posting on Instagram
Best suited for
Cycling apparel, eyewear and lifestyle brands reaching riders who follow a road bike lifestyle feed

Affiliation: Independent · Last post: 4 October 2026 (Instagram).

cobachan shares a road bike lifestyle on Instagram, where the account has 26K followers. The feed centres on enjoying riding as part of daily life.

Frequently Asked Questions

Who are the biggest cycling influencers in Japan?

On YouTube, the cycling YouTuber Masa leads with 676K subscribers, followed by Kenta-san (328K) and the trials rider Tomomi Nishikubo (179K). On Instagram, Nishikubo (181K) and the trials rider Ayato Kimura (142K) lead. On X, the pro racer Yukiya Arashiro (79.8K) and the former pro Fumy Beppu (79.7K) lead.

Which platforms do Japanese cycling creators use most?

YouTube carries most of the category: road rides, hill climbs, gear reviews, maintenance and touring. Instagram is larger for trials and BMX riders and for the Olympic keirin rider Riyu Ota, X is the main platform for most pro racers and keirin riders, and one BMX performer is biggest on TikTok.

Do Japanese cycling creators sell their own products or work with brands?

Some do. Nisshy runs the bike-fitting brand ACTIVIKE, TOKYO WHEELS is a clothing shop for cyclists, and Mina Sato sells official goods. Others name brand ties in their own profiles, such as Aya with GUSTO and AVEDIO. Ask about existing brand ties before briefing.

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