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Top 50 Running & Marathon Influencers in Japan to Know in 2026

Fifty running creators in Japan: race vloggers, coaches and shoe experts, ekiden and pro runners, lifestyle, trail and ultra runners, entertainers and English-language channels.

This guide profiles fifty running and marathon creators in Japan in seven groups: race vloggers; coaches and shoe experts; ekiden and professional runners; lifestyle and beginner runners; trail and ultra runners; entertainers who run; and English-language and travel-running channels. For athletes across other sports, see sports influencers in Japan.

Race Vlogs and Citizen-Runner Challenges

Eight YouTubers who film their own training blocks, race days and time goals, from sub-3 attempts to 100km races, for Japan’s amateur racers.

志村美希 / Miki Shimura

All creators
Category
A marathon runner and YouTuber sharing training blocks, race trips and guest-runner appearances
Best suited for
Running apparel, GPS watch and payment-card brands, and race organisers that want a guest runner with a large Instagram following

Affiliation: Independent · Last post: 15 October 2026 (YouTube).

Miki Shimura has 191K YouTube subscribers and posts training sessions, race-eve routines and overseas 10K starts. The Instagram account is larger, at 448K. Miki ran 2:47:48 at the 2024 Kagoshima Marathon and has been a guest runner at the Hokkaido Marathon in 2025 and 2026 and an official PR runner for the 2024 Ibigawa Marathon.

SUI(うたラン) / SUI UtaRun

All creators
Category
A singer-songwriter runner who combines music with sub-3 marathon attempts
Best suited for
Running shoe, apparel and music-adjacent brands, and race organisers looking for a guest runner who performs

Affiliation: Independent · Last post: 18 October 2026 (YouTube).

SUI runs the UtaRun channel, which has 190K YouTube subscribers and pairs singing with running, with a sub-3 marathon as the stated goal. SUI ran 2:56:46 at the 2025 Tokyo Marathon and was a guest runner at the Hokkaido Marathon in 2022, 2023 and 2025. SUI is also the author of the book “Zurui Running”.

Popular video · 3.59M views

TKD PROJECT(TKD しゅうへい・よしき) / TKD PROJECT

All creators
Category
A two-person channel of former Toyo University track runners doing challenges and race entries
Best suited for
Carbon-plated shoe, sports nutrition and apparel brands, and regional marathons that want a challenge-format running audience

Affiliation: TKD PROJECT (two-person unit) · Last post: 17 October 2026 (YouTube).

TKD PROJECT is run by Shuhei and Yoshiki, both Toyo University track and field alumni in long-distance events, and has 161K YouTube subscribers. Yoshiki’s personal Instagram has 170K followers and the personal TikTok has 97.2K. The duo were official influencers for the Fukui Sakura Marathon.

Popular video · 3.66M views

あいこ(彼女がマラソンやるってよ) / Aiko (Kanojo ga Marathon Yatteruyo)

All creators
Category
A runner whose channel follows a progression toward a sub-3 marathon
Best suited for
Running shoe and apparel brands and marathon organisers that want a beginner-to-sub-3 storyline with strong Instagram reach

Affiliation: Independent · Last post: 17 October 2026 (YouTube).

Aiko fronts a YouTube channel with 78.5K subscribers that documents the climb toward a sub-3 marathon, and an Instagram account with 170K followers. Aiko ran 3:24:21 at the 2026 Tokyo Marathon and was an invited runner at the 2025 Hokkaido Marathon for Sports Depo.

Popular video · 150,000 views

ガチオ / Gachio

All creators
Category
A runner who went from a health warning to ten sub-3 marathons and 100K races
Best suited for
Running shoe, watch and supplement brands targeting 40s and 50s runners, and ultramarathon or trail race organisers

Affiliation: Independent · Last post: 17 October 2026 (YouTube).

Gachio has 45.8K YouTube subscribers and started running after a metabolic-syndrome warning. The channel covers training, gear and race attempts, and lists ten sub-3 marathons, four sub-10-hour 100K runs and finishes at Fuji 100 and the Shinetsu Five Mountains 100-mile. The channel also publishes on note and Voicy.

Popular video · 120,000 views

山田祐生(ランニングSHOCK/ランニング食堂) / Yuki Yamada

All creators
Category
A fast citizen runner and coach posting training, race reports and gear notes
Best suited for
Running shoe, apparel and sports nutrition brands wanting performance-oriented race content from a fast amateur

Affiliation: Coach at Maruo Seisakusho RC (running club) · Last post: 15 October 2026 (YouTube).

Yuki Yamada has 44.8K YouTube subscribers and returned to competition as a working adult. The channel lists a 2:17:37 marathon best from the 2021 Lake Biwa Marathon and wins at the 2019 Mt. Fuji Marathon, the Shonan International Marathon and the 2024 Saga Sakura Marathon. Yamada also runs a restaurant, Running Shokudo, and coaches.

Popular video · 28,000 views

HAGI(HAGIRUNちゃんねる) / HAGI (HAGIRUN Channel)

All creators
Category
A marathon and ekiden commentator who also races as a citizen runner
Best suited for
Running apparel and shoe brands and race organisers aiming at Hakone Ekiden and elite-marathon followers

Affiliation: Independent · Last post: 17 October 2026 (YouTube).

HAGI has 44.2K YouTube subscribers and, as a marathon and ekiden enthusiast, covers the Hakone Ekiden, corporate-team racing and marathons. A former Hosei University track and field club member, HAGI lists a 2:35:18 marathon at the 2026 Beppu-Oita Marathon and a 1:13:35 half marathon.

Popular video · 180,000 views

こわだ君(小和田響 / Liberty Running) / Kowada-kun

All creators
Category
A former Hakone Ekiden runner turned marathon YouTuber and running coach
Best suited for
Running shoe and apparel brands wanting shoe comparisons from a former Hakone runner, and race or coaching-led campaigns

Affiliation: Independent (own coaching and apparel brand, Liberty Running) · Last post: 16 October 2026 (YouTube).

Kowada-kun has 35.8K YouTube subscribers and posts training, race attempts, half and full marathon tactics and new-shoe comparisons. The channel says Kowada-kun ran the ninth leg of the 2020 Hakone Ekiden for Kanagawa University. The Liberty Running brand sells its own apparel and offers training plans and online coaching.

Coaching, Running Form and Shoe Experts

Eight coaches, physiotherapists and shoe fitters who explain form, training, injury care and shoe choice, most of them running paid coaching or clinics.

高山敦史(タカヤマラソン) / Atsushi Takayama (Takayamarathon)

All creators
Category
A running coach and gym owner explaining stretching, injury prevention and training for marathoners
Best suited for
Running shoe, insole, recovery and supplement brands wanting explanation-led training content for amateur marathoners

Affiliation: MILESTONE (personal training gym for runners; head) · Last post: 17 October 2026 (YouTube).

Atsushi Takayama has 113K YouTube subscribers and posts stretching, injury-prevention and training explainers for marathon runners, plus pre-race practice vlogs from events such as the Kanazawa Marathon. The profile lists a 2:39:19 marathon and a 1:14:36 half marathon. Takayama heads MILESTONE, a personal training gym for runners.

みっちー(SPIRITS RUN 代表) / Micchi (SPIRITS RUN)

All creators
Category
A professional running coach teaching form and race tactics to amateurs aiming for sub-3
Best suited for
Running shoe, apparel, nutrition and wearable brands wanting form- and pacing-led content for serious amateur runners

Affiliation: SPIRITS RUN (head) · Last post: 15 October 2026 (YouTube).

Micchi has 106K YouTube subscribers and teaches amateur runners aiming for sub-3 how to improve running form, avoid fading after 30 km and handle fuelling and toilet stops on race day. The profile lists a path from Kurashiki High School captaincy to Kokushikan University track and field and then professional coaching. SPIRITS RUN sells a running-economy course, one-to-one support and a membership service.

ゆう先生(ランニング整体師ゆう先生) / Yu-sensei (Running Chiropractor)

All creators
Category
A physical therapist and running trainer explaining running aches, stretches and body use
Best suited for
Insole, recovery, compression-wear and running shoe brands wanting body-mechanics explainers for recreational runners

Affiliation: Own clinic, Seitai-in Yu · Last post: 16 October 2026 (YouTube).

Yu-sensei has 73.3K YouTube subscribers and explains running aches, heavy legs and pace keeping through stretches and body use. The channel lists qualifications as a physical therapist and a JRTA running trainer. Yu-sensei opened the Seitai-in Yu clinic and founded the Run-fun-kai running community.

Popular video · 890,000 views

池上(ウェルビーイング池上) / Ikegami (Well-being Ikegami)

All creators
Category
A marathon coaching channel for amateur runners who want to get faster
Best suited for
Running shoe, watch and training-app brands, and brands wanting an English-language coaching channel as well

Affiliation: Well-being Ikegami (channel) · Last post: 17 October 2026 (YouTube).

Well-being Ikegami has 53.2K YouTube subscribers and presents itself as a learning place for amateurs who want to run long distances faster, covering workout types, mindset and runner success stories. An English-language channel, @japaneserunnningmaster, has 3.26K subscribers and lists coach Hideyuki Ikegami with a 2:13:41 marathon, a 1:03:09 half marathon and more than 500 amateurs coached over six years.

原田拓(たくプロ) / Taku Harada (Takupro)

All creators
Category
A professional marathon runner teaching running technique and training through Q&A and race run-alongs
Best suited for
Running shoe, apparel and training-app brands, and city marathons wanting a coach-style runner for race-day content

Affiliation: Independent (runs the running team FROG) · Last post: 14 October 2026 (YouTube).

Taku Harada, known as Takupro, has 34.3K YouTube subscribers and describes the channel as a place to learn marathon running, with Q&A explainers and run-alongs at races such as the Niigata City Marathon. Harada works as a professional marathon runner, runs the online marathon programme Takupro DOJO and leads the running team FROG.

シューズアドバイザー藤原(FS☆RUNNING 代表) / Shoes Advisor Fujiwara

All creators
Category
A running-shoe fitting adviser who reviews new models from wear tests and brand launch events
Best suited for
Running shoe, insole and sock brands wanting fit-focused reviews and launch-event coverage

Affiliation: FS☆RUNNING (head) · Last post: 18 October 2026 (YouTube).

Shoes Advisor Fujiwara has 22.3K YouTube subscribers and reviews models such as the Mizuno Hyperwarp, Nike Pegasus Plus and adidas Adizero by wearing and running in them, alongside form explainers. FS☆RUNNING, based in Hiratsuka, offers paid shoe-selection consulting. The channel lists a directorship at the Japan Footwear Technology Association and a 2:34:28 marathon best.

Popular video · 110,000 views

マラソン理学療法士 / Marathon Physio (Marathon PT Gear)

All creators
Category
A physical therapist reviewing running shoes bought with their own money across ten criteria
Best suited for
Running shoe, insole and recovery-gear brands wanting criteria-based reviews for amateur runners

Affiliation: Independent · Last post: 18 October 2026 (YouTube).

Marathon Physio has 12.9K YouTube subscribers and is a physical therapist who has bought more than 70 pairs of running shoes and rates them against ten criteria of the creator’s own, alongside training, injury-prevention and research explainers. The channel states that the shoes are bought, not supplied. Marathon Physio also offers channel membership and a note account.

金哲彦 / Tetsuhiko Kin

All creators
Category
A professional running coach posting running form and training advice on X
Best suited for
Running shoe, apparel and wearable brands, and running-club or race programmes wanting a professional coach voice

Affiliation: Independent · Last post: 16 October 2026 (X).

Tetsuhiko Kin is a professional running coach with 33.1K followers on X, where the account shares running form and training advice. Kin also runs a running club.

Ekiden, Corporate-Team and Professional Runners

Eight runners and coaches from ekiden, corporate-team and professional running, now working as commentators, team managers, race guests and sponsored athletes.

中島怜利(レイリーチャンネル) / Reiri Nakajima

All creators
Category
A Tokai University and corporate-team runner who explains Hakone Ekiden on YouTube
Best suited for
Running shoes, apparel and nutrition brands targeting ekiden fans and serious club runners

Affiliation: Independent · Last post: 17 October 2026 (YouTube).

Reiri Nakajima runs the Reylee Channel, with 44.1K YouTube subscribers, covering life as a runner and commentary on Hakone Ekiden. The profile mentions studying at Tokai University, running for a corporate team and winning Hakone. A recent video reacts to the TV drama about the Hakone Ekiden.

Popular video · 330,000 views

原晋 / Susumu Hara

All creators
Category
A university track and field head coach sharing ekiden and running content
Best suited for
Running brands and campaigns seeking an ekiden-world voice with mass-media reach

Affiliation: Aoyama Gakuin University · Last post: 17 October 2026 (X).

Susumu Hara is head coach of the Aoyama Gakuin University track and field club and a professor in its School of Global Studies and Collaboration. With 136.1K followers on X, Hara posts about ekiden, team building and promoting running. Hara also works through lectures, books and television appearances.

柏原竜二 / Ryuji Kashiwabara

All creators
Category
A running commentator and event guest who shares running updates on X
Best suited for
Running events, apparel and sports brands wanting a recognisable ekiden-world commentator for talks and appearances

Affiliation: Independent · Last post: 16 October 2026 (X).

Ryuji Kashiwabara has 117.9K followers on X, where running and daily updates are shared. Kashiwabara also writes on note under the name Gahara-san. Current work centres on commentary, lectures and event appearances.

神野大地 / Daichi Kamino

All creators
Category
A professional marathon runner and team manager sharing training and races
Best suited for
Running shoe, apparel and supplement brands without a conflicting sponsor, for training content and race-week campaigns

Affiliation: MABP Maverick (playing manager) · Last post: 17 October 2026 (Instagram).

Daichi Kamino is a professional runner and playing manager of the MABP Maverick team, and produces the brand RETO. Kamino shares training, races and team life on YouTube and Instagram, and has 111.2K followers on X. The YouTube channel has been quiet since July 2026, so Instagram and X carry the recent activity.

Popular video · 790,000 views

川内優輝 / Yuki Kawauchi

All creators
Category
A professional marathon runner posting races, training and travel on X
Best suited for
Running, travel and regional marathon tourism brands with no conflict with the listed sponsors

Affiliation: Aioi Nissay Dowa Insurance · Last post: 18 October 2026 (X).

Yuki Kawauchi posts about races in Japan and overseas, training and travel to 68.5K followers on X. The profile names Aioi Nissay Dowa Insurance as the employer and lists in Jelly, Garmin, ASICS and AirFly as sponsors. It also notes a Gakushuin University law degree and a domestic travel services qualification. Kawauchi runs an official marathon website.

高橋尚子 / Naoko Takahashi

All creators
Category
A running commentator and race guest sharing the joy of running on X
Best suited for
Race organisers and running brands seeking a well-known guest for events, talks and ambassador-style campaigns

Affiliation: Independent · Last post: 17 January 2026 (X).

Naoko Takahashi has 56.3K followers on X, where posts cover how to enjoy running, children’s running and cheering at races. Work centres on commentary, race guest appearances, lectures and ambassador roles. Posting on X is infrequent, with the latest post in January 2026.

福士加代子 / Kayoko Fukushi

All creators
Category
A Wacoal track club adviser who posts race guest appearances on Instagram
Best suited for
Women's running apparel and compression-wear brands, and regional running events

Affiliation: Wacoal (adviser) · Last post: 11 October 2026 (Instagram).

Kayoko Fukushi has 13K followers on Instagram, where posts show race guest appearances and regional events. Wacoal announced Fukushi as adviser to its women’s track and field club and as a CW-X WOMEN’S ambassador. Other activities include commentary and lectures.

有森裕子 / Yuko Arimori

All creators
Category
A well-known women's marathon figure posting race guest visits on Instagram
Best suited for
Race organisers, running tourism operators and charity-linked running campaigns

Affiliation: RIGHTS. Inc. (management) · Last post: 17 October 2026 (Instagram).

Yuko Arimori has 8,715 followers on Instagram, where posts cover guest appearances at regional marathons, the Asian Games and the Angkor Wat International Half Marathon. A recent post shows a marathon event in Chippubetsu. Other work includes lectures and charity activity linked to the Angkor event.

Lifestyle, Beauty and Beginner Running

Seven creators who frame running around health, beauty, outfits and routine, reaching newer runners as well as regular race entrants.

長谷川朋加 / Tomoka Hasegawa

All creators
Category
A freelance announcer and marathon event MC who also runs ultras
Best suited for
Race organisers, running events and shoe or apparel brands that want an MC and runner who speaks to a general audience

Affiliation: Independent · Last post: 18 October 2026 (X).

Tomoka Hasegawa has 70K Instagram followers and works as a freelance announcer, with credits across race MC work, programmes, events, talks and modelling. The Hokkaido Marathon website lists a 3:13:33 marathon from the 2018 Okayama Marathon. Hasegawa is a contracted MC for the Hokkaido Marathon, and the content covers guest runs and ultra challenges.

さやぴ(日本一愉快な応援ランナー) / Sayapi

All creators
Category
A cheerful citizen runner who organises run events and race cheer projects
Best suited for
Race organisers, running events and shoe brands looking for a lively, community-minded runner for launches and cheer campaigns

Affiliation: Independent (organiser of the Sayapan RUN event) · Last post: 17 October 2026 (Instagram).

Sayapi has 26K Instagram followers and runs the Sayapan RUN event under the theme of connecting people through running. The posts cover race cheering and shoe-launch events. Sayapi is also involved in the YELL CREW cheer project at the Tokyo New Year Half Marathon, and appears as an MC and guest at run events.

徳重佑梨 / Yuri Tokushige

All creators
Category
A running trainer teaching women to run for body shape and habit
Best suited for
Women’s activewear, sports nutrition and beginner running shoe brands, and fitness apps aimed at newer runners

Affiliation: Independent · Last post: 17 October 2026 (YouTube).

Yuri Tokushige has 20.9K YouTube subscribers and 39.9K Instagram followers. The channel teaches women a sustainable way to run, with a focus on body shape and building a running habit, drawing on a 30kg weight gain after leaving competitive running. The profile lists a past as a corporate-league runner. Tokushige works as a running trainer in Tokyo and Osaka and runs the Bi-Run Friends community.

Popular video · 44,000 views

まかラン / Makarun

All creators
Category
A former corporate-league runner combining beauty work with sub-3 training
Best suited for
Beauty and skincare brands for athletes, running apparel labels and regional marathons that want a woman-focused runner audience

Affiliation: JE SUIS HEUREUSE beauty team · Last post: 16 October 2026 (YouTube).

Makarun has 20.3K YouTube subscribers and 41.9K Instagram followers. The channel mixes beauty work with a sub-3 roadmap, training advice and daily running vlogs. The Fukui Sakura Marathon website lists Makarun as an official race influencer, a 2:40 marathon, Interhigh and national high-school ekiden appearances for Mikata High School, and six years of corporate-league ekiden.

Popular video · 55,000 views

pikari / Hikari Minami

All creators
Category
A morning runner posting running, beauty and wellness lifestyle vlogs
Best suited for
Beginner-friendly shoe, activewear, beauty and wellness brands reaching younger women who are new to running

Affiliation: Independent · Last post: 13 October 2026 (YouTube).

Hikari Minami, who posts as pikari, has 17.4K YouTube subscribers and 44.5K TikTok followers. Starting from no exercise background, the creator has run for four years and combines daily morning runs with beauty, fashion and wellness lifestyle vlogs.

Popular video · 73,000 views

宮崎結希乃(ゆきのまる) / Yukino Miyazaki

All creators
Category
An actress and reporter running for fun toward a 47-prefecture race goal
Best suited for
Shoe and apparel makers and race organisers that want an approachable runner documenting events across Japan

Affiliation: Maimu Pro (actress and reporter) · Last post: 17 October 2026 (YouTube).

Yukino Miyazaki has 15.6K YouTube subscribers and 35.9K Instagram followers. The channel follows a run-for-fun approach, with a sub-3:30 marathon goal and a plan to race in all 47 prefectures, through training and race vlogs. The profile lists a 3:44 marathon. Miyazaki has also posted an invitation to a Mizuno launch event.

Popular video · 35,000 views

anna(走るアパレル女子) / Anna

All creators
Category
A fashion-minded runner showing running outfits, shoes and fun runs
Best suited for
Running apparel, shoe and accessory brands that want styling-led content for younger women

Affiliation: Independent · Last post: 17 October 2026 (Instagram).

Anna has 23.4K TikTok followers and 12.5K Instagram followers. The channel began as a fashion channel and moved into running, showing running outfits, shoes and fun-run vlogs under the idea of running to enjoy dressing up. The latest long video covers the half marathon at the Yamagata Marugoto Marathon 2026.

Popular video · 24,000 views

Trail and Ultra Running

Eight trail, ultra and adventure runners whose content covers mountain races, 100-mile events and long-distance challenges.

尾藤朋美(TOMOMI CHALLENGER) / Tomomi Bitoh

All creators
Category
An ultrarunner taking on extreme races around the world
Best suited for
Trail and ultra gear, nutrition and outdoor brands, and international races that want a long-distance audience

Affiliation: Independent · Last post: 17 October 2026 (YouTube).

Tomomi Bitoh has 62.6K YouTube subscribers and posts vlogs from tough races abroad and events in Japan. The latest race video covers a 200km mountain race. The channel lists completion of the seven-continents marathon challenge, and a paid monthly fan club, TOMO RUN FAMILY, is run alongside it.

ウルトラランナーみゃこ / Myaco

All creators
Category
An ultrarunner covering 100km and 200km races, trails and marathons
Best suited for
Ultra and trail shoe brands, outdoor retailers and race organisers looking for a long-distance runner with community events

Affiliation: Independent · Last post: 17 October 2026 (YouTube).

Myaco has 57.4K YouTube subscribers and 58.1K Instagram followers, posting race reports from 100km and 200km ultras, trails and full marathons. The channel lists a 2:56:43 marathon, a 9:01:05 100km, a 2024 Mt. FUJI 100 finish and third place among women at the 2018 Tateyama Wakashio Marathon. Myaco has appeared at The North Face store talk-and-run events and runs the Myacon-bu community.

Popular video · 350,000 views

北田雄夫 / Takao Kitada

All creators
Category
An adventure runner taking on polar and long-distance races in Japanese and English
Best suited for
Expedition, outdoor and endurance brands with an international angle

Affiliation: Independent · Last post: 14 October 2026 (Instagram).

Takao Kitada has 19.8K YouTube subscribers and runs the Adventure Runner Japan channel, with channel descriptions in English. The content follows adventure marathons in polar and other extreme regions, shared in Japanese and English. The channel’s most recent video was posted on 20 August 2026.

yuzu(RUN&TRAIL) / Yuzu

All creators
Category
A road and trail runner of 15 years who hosts beginner clinics and events
Best suited for
Beginner running and trail brands, local race organisers and run-event sponsors looking for hands-on community content

Affiliation: Independent (organiser of team yuzu) · Last post: 12 October 2026 (Instagram).

Yuzu has 12K YouTube subscribers and shares road running and trail running after 15 years of running, which began with a parent. The channel lists a 3:48 marathon best and a 2024 Mt. FUJI 100 mile finish. Yuzu runs YUZU RUNNING beginner classes and team yuzu running events in several regions.

Popular video · 54,000 views

上田瑠偉 / Ruy Ueda

All creators
Category
A professional mountain runner competing in skyrunning worldwide
Best suited for
Trail shoe, apparel, watch and nutrition brands seeking a professional mountain runner

Affiliation: Independent (official site ruyueda.jp) · Last post: 16 October 2026 (X).

Ruy Ueda has 62.1K Instagram followers and posts about races, mountain training and the appeal of skyrunning on YouTube and Instagram. The X profile lists World Champion and Guinness World Record Holder titles. Ueda competes as a professional athlete with sponsor support.

Popular video · 66,000 views

宮地藤雄 / Fujio Miyachi

All creators
Category
A Zushi-based trail runner and running coach who shoots while running
Best suited for
Trail, running apparel and sports food brands, and coaching or club events in the Shonan area

Affiliation: FUJIO PROJECT / RUNNING ZUSHI (founder) · Last post: 18 October 2026 (Instagram).

Fujio Miyachi has 34K Instagram followers and posts weekday trail-running club sessions, Imperial Palace runs and drill explainers. City of Zushi materials list Miyachi on Japan’s mountain running national team for seven consecutive years from 2013. Miyachi works as a running coach, runs a running club and operates a honey business called Hashiru Hachimitsu-ya.

鏑木毅 / Tsuyoshi Kaburaki

All creators
Category
A professional trail runner also producing races, giving talks and writing books
Best suited for
Trail running gear brands, outdoor media and trail race organisers

Affiliation: Independent (official site trailrunningworld.jp) · Last post: 17 October 2026 (Instagram).

Tsuyoshi Kaburaki has 32.2K Instagram followers and posts about trail races and the spread of the sport. Kaburaki works as a professional trail runner and is also active in race production, lectures and books. The official site is trailrunningworld.jp.

山本健一(ヤマケン) / Kenichi Yamamoto

All creators
Category
A professional mountain runner who left teaching after 17 years
Best suited for
Trail running shoe, apparel and outdoor brands wanting a professional mountain athlete active on Instagram

Affiliation: Fullmarks · Last post: 13 October 2026 (Instagram).

Kenichi Yamamoto has 13K Instagram followers and shares trail running content. Yamamoto spent 17 years as a school teacher before turning professional at 40. Yamamoto is from Yamanashi, works as a professional mountain athlete with sponsor support, and gives clinics and talks.

Celebrities and Entertainers Who Run

Six TV personalities, actors and comedians who run or commentate, posting races and running news alongside their entertainment work.

安田美沙子 / Misako Yasuda

All creators
Category
A TV talent who posts running and race days on Instagram
Best suited for
Running apparel, shoe and sports-nutrition brands seeking mainstream, lifestyle-led reach beyond the core running community

Affiliation: Talent agency · Last post: 17 October 2026 (Instagram).

Misako Yasuda is a television talent with 396K Instagram followers, plus 118.6K on X and 22.6K on YouTube. The X profile reads “work, running and nature”. In June 2026 the YouTube channel carried a comeback-run video after a fracture, and the accounts also cover non-running topics such as parenting and cooking.

福島和可菜 / Wakana Fukushima

All creators
Category
A talent runner with three sub-3 marathons who shares outdoor life on YouTube
Best suited for
Trail and outdoor apparel, running shoe and event brands that want a talent runner for race guest or MC roles

Affiliation: Talent (agency not stated) · Last post: 18 October 2026 (Instagram).

Wakana Fukushima has 38.7K Instagram followers and runs the YouTube channel TREAD WORLD, with 11.1K subscribers. The YouTube profile lists three sub-3 marathon finishes, and the content mixes running with outdoor pursuits and food. The most recent YouTube upload was in August 2026, so current activity sits mainly on Instagram and X.

間寛平 / Kanpei Hazama

All creators
Category
A veteran comedian who shares running and marathon-event news on X
Best suited for
Race organisers and brands seeking a household-name comedian for running events and mass-participation campaigns

Affiliation: Yoshimoto Kogyo · Last post: 17 October 2026 (X).

Kanpei Hazama is a comedian signed to Yoshimoto Kogyo, with 376.2K followers on X. Running events and an official site, run-forward-kanpei.com, are part of the profile. The feed is mostly general entertainment posts, with running and event news appearing alongside.

和田正人 / Masato Wada

All creators
Category
An actor who posts about running and ekiden on X and Instagram
Best suited for
Running shoe and apparel brands and ekiden or race broadcasters seeking an actor with a running following

Affiliation: Talent agency · Last post: 17 October 2026 (X).

Masato Wada is an actor with 88.4K followers on X and 67.1K on Instagram. Alongside acting and television appearances, Masato Wada posts about running and does ekiden commentary. Acting and personal posts also appear in the feed.

猫ひろし / Neko Hiroshi

All creators
Category
A comedian runner and regular race guest who posts training on YouTube
Best suited for
Race organisers, running shoe brands and gyms looking for a comedian guest runner with a YouTube presence

Affiliation: WAHAHA Honpo · Last post: 17 October 2026 (YouTube).

Neko Hiroshi is a comedian with 43.0K followers on X, 27.3K on Instagram and 14.2K YouTube subscribers. The X profile lists a place on the Cambodian men’s marathon team at the 2016 Rio Olympics and a master’s degree in sport and health science from Juntendo University. Neko Hiroshi appears as a guest runner at races.

Popular video · 140,000 views

森脇健児 / Kenji Moriwaki

All creators
Category
A TV personality known for TBS mini-marathon specials, with a running YouTube channel
Best suited for
Race organisers and running brands wanting a familiar TV face with an active YouTube channel

Affiliation: Talent (agency not stated) · Last post: 17 October 2026 (YouTube).

Kenji Moriwaki is a television personality with 52.1K YouTube subscribers and 38.9K followers on X. The channel covers running, marathons and jogging, and the description lists a regular spot in the Akasaka Mini Marathon on TBS’s All-Star Thanksgiving programme.

English-Language and Travel Running

Five channels in English or built around travel runs, covering training, shoes, races and running routes across Japan.

ジェイク・バラクロフ(Ran To Japan) / Jake Barraclough

All creators
Category
An English-language runner documenting marathon training and life in Japan
Best suited for
Running shoe, apparel and watch brands, and race organisers or tourism bodies targeting overseas runners

Affiliation: Independent · Last post: 18 October 2026 (YouTube).

Jake Barraclough runs Ran To Japan, an English-language YouTube channel with 130K subscribers, alongside 51K Instagram followers. The content follows a runner’s training and racing in Japan.

TEX(テツヤ / Japanese Running Coach) / Tex (Tetsuya)

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Category
A running coach explaining Japanese marathon training in English
Best suited for
Running shoe, watch and nutrition brands, and online coaching or training-app services aimed at overseas amateur runners

Affiliation: Independent (japanese-running-coach.com) · Last post: 17 October 2026 (YouTube).

Tex runs the English-language YouTube channel TexJRC, with 6.52K subscribers and 5,401 Instagram followers. The profile lists a 2:28:51 marathon, a 1:08:21 half marathon and a 14:57 5K. The site japanese-running-coach.com sells paid training programmes, including a 25-week sub-3 plan.

Popular video · 130,000 views

ひとりで旅ラン / Hitori de Tabi-Ran (Solo Travel Runner)

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Category
A solo travel-run channel combining running with trips across Japan
Best suited for
Regional race organisers, tourism boards and running gear brands interested in running-tourism content

Affiliation: Independent · Last post: 20 September 2026 (YouTube).

The Hitori de Tabi-Ran channel has 4.79K YouTube subscribers and is built around “tabi-run”, running while travelling alone around Japan.

マーク(Running in Japan) / Marc

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Category
An American runner in Japan posting English shoe reviews and race updates
Best suited for
Running shoe and gear brands wanting English-language reviews, and Japanese race organisers reaching overseas runners

Affiliation: Independent · Last post: 17 October 2026 (YouTube).

Marc is an American runner living in Japan who posts in English as Running in Japan, with 2.25K YouTube subscribers. The channel covers shoe reviews and Japanese races, and the latest review, in October 2026, was of the HOKA Rocket X 3.

Popular video · 110,000 views

YOKO's Travel Running / Yoko

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Category
A travel-run channel introducing city running routes with English descriptions
Best suited for
Tourism boards, hotels and running gear brands interested in route-led content for visiting runners

Affiliation: Independent · Last post: 9 October 2026 (YouTube).

YOKO’s Travel Running has 818 YouTube subscribers. The channel shows running routes in Japanese cities as travel runs, with English descriptions that address overseas viewers, and a recent upload covers a run from Sanjo to Nanzen-ji in Kyoto.

Popular video · 23,000 views

Frequently Asked Questions

Who are the biggest running influencers in Japan?

On YouTube, the race vloggers Miki Shimura (191K) and SUI UtaRun (190K) lead, followed by TKD PROJECT (161K). On Instagram, Miki Shimura (448K) and the TV personality Misako Yasuda (396K) are the largest. On X, the entertainer Kanpei Hazama leads with 376.2K.

Which platforms do Japanese running creators use most?

YouTube carries most race vlogs, coaching and shoe advice, and the English-language channels. Ekiden and professional runners and the entertainers who run are mostly on X or Instagram. Lifestyle and beginner creators lean on Instagram, and trail runners split between Instagram and YouTube.

Do Japanese running creators sell their own products?

Several do. Kowada-kun sells running apparel and coaching, Daichi Kamino produces the brand RETO, Fujio Miyachi runs a honey business, and many coaches run paid programmes, gyms or clinics. Others, such as Yuki Kawauchi, list shoe and watch sponsors on their profiles.

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